Smarter Ecommerce

Growing Ecommerce – The Retail Growth Podcast

Business EN ↓ 107 episodes

Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

Author

Smarter Ecommerce

Episodes

A CMO’s guide to grabbing market share in a highly competitive vertical 16.08.2021 52:44

Marika Baltscheffsky is CMO at MEDS, an ambitious online shop that is disrupting Sweden’s highly-concentrated pharmacy retail vertical with differentiated branding and strong value propositions. Marika combines her background in psychology with experience both at agencies and platform-side at Google and YouTube. Learn how she leverages a small team to get big attention for MEDS. About Smarter Ecom...

How to succeed in modern digital advertising: Unlock growth potential by fully embracing automation 03.08.2021 1:25:27

Patrick Gilbert, Chief Operating Officer at AdVenture Media and author of the book "Join or Die: Digital Advertising in the Age of Automation", explains how you can harness the power of machine learning and automation to drive healthy growth. With a background in retail, the digital marketing and data science, Patrick gained invaluable insights into the evolution of ecommerce and is now...

A serial startup CMO’s guide to channel mix, scale, and audience 20.07.2021 1:02:29

Larissa Walker brings a fascinating academic background and years of practical experience scaling startups to her current role as Commercial Optimisation Program Leader at RS Components, a FTSE250 business. Startups that Larissa has helped to grow have flourished, including 1 IPO and 3 acquisitions. Learn about everything from how to launch new products to how to lead digital turnarounds with Lari...

Trailblazing new paths in paid search automation 06.07.2021 1:02:38

Polle van Elsacker, independent Marketing Tech Consultant with 11+ years of PPC experience shares his view on current industry developments. Additionally, he sheds light on how to transform businesses in a fast-paced environment into leaders by unlocking unused potential which allows for healthy growth. About Smarter Ecommerce (smec): Smarter Ecommerce (smec) empowers e-commerce brands with AI-dri...

Digital Marketing through the lense of a technical marketer 22.06.2021 52:55

Christopher Gutknecht, Lead Acquisition & Optimization at Bergzeit, is an expert practitioner and leader in digital maturity including topics like profit based campaigns, attribution modelling and marketing data warehousing. About Smarter Ecommerce (smec): Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while mai...

From digital transformation to exponential organization 07.06.2021 46:56

Birgit de Vries, Owner of Golfbreker Consulting, has led quite a lot of digital transformation projects and an expertise in digital marketing strategy and change management. About Smarter Ecommerce (smec): Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control. The platform activates firs...

Connecting the dots from online to offline 11.05.2021 53:15

Steve Sheinkopf, CEO at Yale Appliance since 1986, on the advantages of a strong online presence as offline retailer, digital marketing processes, growth and a whole lot more. About Smarter Ecommerce (smec): Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control. The platform activates fi...