GrowCFO Show

In the first of a 3 part mini-series about AI in finance, Isaac Heller, CEO of Trullion, joins Kevin Appleby on the GrowCFO show. Isaac describes himself as a proud Texan. Following a sabbatical in 2019, he started a side project, SMRT, that became a Saas startup, Trullion. Trullion is a next-gen technology company building a single source of truth for the Accounting world. Trullion has offices in...

Finance teams are changing rapidly. AI and digital transformation are removing many traditional accounting roles, and the modern finance team needs to learn new skills. But how do you upskill your finance team? Award-winning author, executive coach and HR professional Marlo Lyons joins Kevin Appleby on the GrowCFO Show to specifically answer the question, “How do you upskill your finance tea...

Christian Wattig joins Kevin Appleby on the GrowCFO Show. Christian runs the FP&A boot camp in the USA and is the founder of FP&A Prep. FP&A skills are in greater demand than ever. Kevin and Christian explored how to improve your FP&A skills. Christian discussed his background growing up in Germany and working for large consumer goods companies like P&G and Unilever. He talked...

Catherine Marks, former VP of Finance at Depop joins Kevin Appleby on the GrowCFO show. Kevin interviews Catherine about evaluating a finance function and, in particular, her experience applying this to her finance team at Depop. Catherine discusses the 5-step process she used at Depop to do this. She highlights tools like the GrowCFO size of finance team report and competency frameworks that can...

Susana Serrano-Davey joins Kevin Appleby to discuss transforming doubt into achievement. Susana shares her experience overcoming self-doubt to write and publish a book. She outlines a 7-step methodology spelled by the letters in ACHIEVE: Aspire Fearlessly, Creatively Express, Hold Back and Wait, Innovatively Organize, Embrace Support, Validate Your Journey, and Evolve Beyond Limits. A – Aspi...

Declan Tyrell, the CFO Whisperer, joins Kevin Appleby on the Grow CFO Show. Declan introduced himself as a former CFO and CFO Whisperer at both Google and Oracle. Someone who helps sales organizations understand finance leaders and position value propositions to inspire CFOs. He coaches sales professionals and runs deal clinics to help close deals. Declan is passionate about helping Salespeople un...

Wassia Kamon was the guest on episode 118. It’s a year since that recording was made. A lot can happen in 12 months. Wassia changed jobs, moved to a different sector, and was promoted in her first three months. She has also risen to fame as an influencer on LinkedIn and has been published in the Wall Street Journal. Somebody has to be the best, so why not you? It was clearly visible behind W...

Dovid Gurevich, CFO at Tynrose joins Kevin Appleby on this week’s GrowCFO Show. Dovid shares his unique background, transitioning from engineering to finance roles. He explained how digital transformation requires clean, integrated data accessible in real-time. Dovid recommended HR platforms like Rippling and Paylocity as the core system to build around, as they integrate HR, payroll, benefi...

Soufyan Hamid, founder and financial storytelling trainer at SouFBP joins Kevin Appleby on the GrowCFO Show. They discuss storytelling in finance presentations. Soufyan started his career in auditing at PwC, then moved to consulting at Deloitte. He realized the importance of storytelling when he became a finance business partner for a telecommunications company in Belgium, as he needed to convince...

Dan Perez, Head of Finance at EdgeDelta joins Kevin Appleby on The GrowCFO Show to discuss observability. EdgeDelta supply observability solutions. Dan explains that observability allows teams to monitor an application’s health based on the data it generates, helping them quickly identify issues and their root causes. This is important for meeting service level agreements and avoiding costly...

Carrie Gallant is a dynamic speaker, author, coach and facilitator; she is a licensed associate of the Impostor Syndrome Institute. In this episode, Carrie discusses imposter syndrome and how it affects finance leaders with Kevin Appleby. Carrie shares how she got into studying imposter syndrome and how it can impact people differently based on gender and culture. Common feelings associated with i...

Prudence Muchinouta, CFO of Community Markets for Conservation in Zambia, discusses her journey from her roots in Zimbabwe to becoming a CFO focused on sustainability and ESG. She talks about the challenges of registering smallholder farmers and implementing mobile payment systems in rural areas with limited infrastructure and identification. Prudence is passionate about gender equality and discus...

Kevin Appleby is in conversation with Roi Ben Daniel. Roi is the founder and CEO of Received, a billing and accounts receivable solution focused on the specialised needs of B2B sales organisations. They discuss the challenges facing mid-market SaaS companies and the pressures CFOs face around software costs, pricing models, and customer unit economics. Roi also shares insights into opportunities l...

Blake Wetzel, CEO of AuctionIQ, discusses how companies can save money on technology expenses through a reverse auction process. Blake has experience as both a CFO and CEO and explains how his financial background helps him as a CEO. He outlines how AIQ evaluates a company’s entire technology spend, identifies areas for savings, and runs a competitive bidding process to get the best price wh...

This episode features Tom Schultz, author of the book “So You Want to be a Fractional CFO?”. Tom shares his story of how he accidentally got into fractional CFO work in 2006 after helping sell the company he worked for. He discusses building his business through referrals from his network and eventually forming a firm called Next Gen CFO with 18 fractional CFOs. Tom provides advice on...

This week on The GrowCFO Show, Kevin Appleby sits down with Charles Fisher, CFO of Turo, the world’s largest peer-to-peer car-sharing marketplace. Chuck shares the story of how Turo is disrupting the traditional car rental industry by allowing people to list, discover and book cars anywhere without owning a large fleet. He discusses his role overseeing finance and operations as Turo scales r...

Kevin Appleby introduces the 150th episode of The GrowCFO Show and looks back over the last three years of podcasting. The show has covered many topics and featured well over 100 guests. In this episode, Kevin reveals which ones have attracted the most interest from you—the listener. You might be a CFO with many years of experience or still be trying to land your first CFO role. Whichever it is, t...

Andrew Waters is co-founder of recruitment consultants Zanda based in the UK and New York. He recruits finance leaders across Europe and the USA and understands the marketplace for finance staff. Andrew joins Kevin Appleby to discuss the state of the job market, what happened in the wake of COVID-19, the great resignation and the current economic slowdown. Summary Andrew’s key message is tha...

Catherine Marks, Is a finance professional with 20 years of experience. Most recently she was VP of Finance at Depop and Head of Group FP&A with Virgin Media O2. Catherine has joined GrowCFO as Finance Team Training Lead and is about to launch the inaugural GrowCFO FP&A boot camp. The FP&A boot camp provides practical training that enables finance teams to take immediate action and imm...

Alex Triplett, CFO/COO at Appfire, joins the GrowCFO Show to discuss hybrid working and how to make it successful. Alex shares the culture and ways of working at Appfire and how the organisation embraces hybrid working as a core value. Hybrid working for a finance function refers to a work arrangement that combines remote and in-office work for employees within the finance department of an organiz...

Oliver Deacon is a member of the GrowCFO Mentoring team. He runs the GrowCFO Business Partnering and Finance Transformation Boot Camps and is a former FD at Microsoft. Oil joins Kevin Appleby on the GrowCFO Show to talk about why these boot camps deliver results for the people attending them. Boot camps don’t focus on providing training on the theory, they provide pragmatic and useful traini...

At some point in the next year, the interest rate hikes will likely end. After months in near-constant rate-hike-anticipation mode, CFOs will need to shift their mindset to the new rate environment and the opportunities that will open up. Bill Fink is an expert on this. A commercial banking and credit-risk executive with 30 years of experience, Bill is a frequent commentator on the economy, lookin...

Ryan Englin is based in Nashville and is the CEO at Core Matters. He also hosts the Talent Tackle Box Podcast. Ryan joins Kevin Appleby on the GrowCFO Show to discuss how to recruit great people by using tools and techniques that normally sit with your marketing team. Kevin and Ryan discussed the importance of having an exemplary process for recruiting and retaining staff. They emphasized the need...

Francesco Zappala was Kevin Appleby’s guest on episode 136. Previously he spoke about his journey to CFO and how an Italian ended up setting up a company from scratch in Chile, South America. Francesco is the CFO of a major construction company. He returns to talk about dealing with a construction project that is in distress. Summary Kevin and Francesco discussed the challenges of managing p...

Catherine Clark is head of mentoring at GrowCFO. She frequently supports her mentees when they need to have a difficult conversation. Difficult conversations can take place for a variety of reasons, In this episode Kevin and Catherine discuss the challenges of a difficult conversation and why you shouldn’t avoid such conversations. They highlighted that a difficult conversation can cause anx...