Ryan Koral

Grow Your Video Business with Ryan Koral

Business EN ↓ 496 episodes

The podcast for ambitious filmmakers who want to build a thriving business—without burning out. Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video. Every episode is packed with real talk, tactical strategies, and candid conversations to help you:+ Book better clients (at better rates)+ Build systems that don't rely 100% on you+ Charge what you're worth—with confidence+ Create videos that make an impact and grow your bottom lineIf you're ready to stop winging it and start runnin...

Author

Ryan Koral

Category

Business

Podcast website

studiosherpas.com

Latest episode

Jul 6, 2026

Where to listen?

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Episodes

320. Taking the Leap Into Original Content Creation with Doug Joseph 13.02.2023

Have you ever wondered how to take the leap from creating client work to producing original content that you are passionate about? Today on the show I talk with D.C. Joseph, founder of Serif Creative, about how he is breaking out into the realm of creating original content with his video production business. Doug has found a way to produce original content while simultaneously maintaining a health...

319. Exploring the Power of Personal Brands with Lisa McGuire 06.02.2023

Today on the show I explore Lisa McGuire's unique perspective on personal brands. Everyone has a personal brand, whether they realize it or not. We can all benefit from exploring the different stories that we tell ourselves to better understand who we really are and strengthen our personal brands. A strong personal brand can help propel your business forward by giving it greater clarity and vision...

318. Building Credibility and Success Through Effective Media Attention with Stephanie Lee 30.01.2023

Today on the show I talk media exposure with Stephanie Lee! Stephanie is an expert media strategist and shares so much wisdom on getting compelling stories into the media. Most of us think that high profile media coverage is something outside of our reach and is reserved for celebrities or billionaire business owners. In reality, top-tier media coverage is a serious possibility for you and can be...

317. Finding Your People and the Power of Community 23.01.2023

On today's show I want to share from my heart something that is deeply important to me - community. This is one of the major factors that drives what we do here at Studio Sherpas. We all need healthy, thriving community in our lives. It's the reason I'm where I am now. Community is where you can be yourself, celebrate your wins, and most importantly have people who care about you to carry you when...

316. Get Referrals Naturally with Stacey Brown Randall 16.01.2023

Today on the show we take a bit of a scientific look at one of the most valuable tools for generating new clients - referrals. Stacey Brown Randall has developed a system for building your business into one that thrives by using client referrals, all without ever having to awkwardly ask for them. Once you are able to capitalize on good, quality referrals you will realize just how much impact they...

315. How to Create Habits Quickly and Easily Without Relying on Will Power with Linda Fogg-Phillips 09.01.2023

On today's show I talk with my good friend Linda Fogg-Phillips about effectively creating habits. Leveraging habits in your life, the correct way, can be so valuable to building the business and life that you truly want. Linda has developed a super simple system for creating habits that stick and have lasting impact while exerting almost no willpower. It all starts with small intentional decisions...

314. Achieve Any Goal with This 10 Step Formula with Cliff Ravenscraft 02.01.2023

Today on the show I have a wonderful conversation with my good friend Cliff Ravenscraft. Cliff has been able to build a very successful and fulfilling life and is passionate about helping you do the same. One of the most important aspects in order to thrive is your beliefs. Every belief has a consequence and collectively they dictate everything about your life, yet so often we pay very little atte...

313. My Biggest Takeaways From 2022 - and What I'm Looking Forward to in 2023 26.12.2022

The show today is a very special show where I take some time to reflect on all that has gone on in my business journey in 2022. We talk about it all: the wins, the losses, things that I have learned, and things that I'm excited about for this upcoming year! I love to sit down like this to evaluate all that is going on and find clarity on how to move forward. My hope for you is that you would take...

312. How to Close the Biggest Job of Your Video Production Career with Matt Clark 19.12.2022

On today's show we talk with Matt Clark about overcoming mental and emotional roadblocks that are hindering both yourself and your business from being all that they can be. Matt shares personal stories from his heart, and his research in psychology, to walk through overcoming the imposter syndrome that will sabotage your success and fulfillment. Overcoming this and fixing the lens through which yo...

311. Why You Should Consider Creating a Podcast to Market Your Business with Danny Ozment 12.12.2022

Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You'll even get a little insight into why this podcast exists.  A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be f...

310. Why Having a Specific and Well-Defined Plan Is Crucial to Your Production Business with Madelaine Anderson 05.12.2022

On her journey from actress to film producer, Madelaine Anderson has learned some tricks to balancing creative expression and business leadership. Today we talk about this balance and look into retaining lasting revenue for your business by marketing with the present AND the future in mind. Setting smart goals that lead to success is key for getting your business and life to the place that you dre...

309. The Video Business Growth Solution with Katrina Scarlett 28.11.2022

Today on the show we look at the value of incorporating the human touch when dealing with clients. Your relationship with a client starts far before most think it does and should last far longer than the duration of your project with them. We talk with Katrina Scarlett about what this relationship should look like and how to capitalize on referral marketing to leverage this infinite cyclical loop...

308. How a Virtual Summit Can Be Your Best Marketing Strategy Ever with Krista Miller 21.11.2022

Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don't let the feeling of being overwhelmed stop you from the explosive connections and long-lasting s...

307. Discover Why Building a Profitable Personal Brand Business Is Imperative to Your Video Business Success with Mike Kim 14.11.2022

It can be challenging to understand how to navigate handling your personal and business brands. On today's episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client...

306. 5 Things That Have Made Our Business Achieve Massively More Than Without 'Em 07.11.2022

This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually se...

305. Persuasion Communication and the Science of Selling with Dr. Eugene Choi 31.10.2022

Today on the show we get a little scientific…  My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can't help but share. You'll also learn Dr. Choi's secret to pitch to potential clients in a way that becomes a servic...

304. Video Retainer Client Tips with Tony Gnau 24.10.2022

This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that c...

303. How Video Ads Can Work for Your Video Business with Kevin Anson 17.10.2022

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.   We also talk about some keys to gathering a clientele that you love to work with and bui...

302. Work Less and Make More by Focusing on the Right Things in Your Business with Jill Wise 10.10.2022

We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference.  Key Takeaways You need space to grow your business...

301. How This Filmmaker Went from Charging $400 to $17000 without Ever Hitting Record with Jude Charles 03.10.2022

Today I talked with Jude Charles on the value of road mapping, or blueprints (as we call it at Studio Sherpas) and the win-win this method is for both you and your client. Jude walks through how he went from charging $400 for one of these road mapping sessions to a massive $17,000. We also talk about how Jude combats imposter syndrome and gives himself the confidence to charge $17K by using his pr...

300. 5 Essential Business Lessons I've Learned Over 300 Podcast Episodes 26.09.2022

Today I celebrate 300 episodes with a look back at 5key things I've learned over the last few years doing this podcast. These 5 principles have got me through some of the toughest times in my life and have taken my business from 5 figures to 7 figures. I know they'll help you too, no matter where you find yourself on the journey. Thank you to all who have been listening. Whether you've heard 300 e...

299. Learn How to Tell Better Stories for You and Your Clients with Margot Leitman 19.09.2022

"It was the best of times, it was the worst of times…" Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.   Key Takeaways Your story should have a beginni...

298. The Remarkability Formula for Filmmakers with Rich Brooks 12.09.2022

Today Rich Brooks from Flyte New Media joins me to discuss how to separate yourself from your competition by looking at your business through four lenses… Find, Focus, Forge, and Frame. We dig deeper into forging new ways to stand out by doing things outside your normal services while still staying in line with your mission. We also discuss when is the right time to grow your business and how to m...

297. How to Optimize Your Health to Maximize Your Impact with Dr. Samuel Shay 05.09.2022

Looking after your health is an integral part of being an entrepreneur because if you're not healthy enough to operate the business, especially in the early days, then who will? Dr. Samuel Shay's mission is to give busy entrepreneurs health freedom so they can get back more time, more money, and more years of life. Using genetic testing, Dr. Shay can help you find that unique diet that's suited sp...

296. Mental Health Practices for Filmmakers with Kambria Evans 29.08.2022

As creative business owners, sometimes it's hard to balance our artistic side with our business side. Kambria Evans, a teaching and learning consultant, will help you figure this out as she shares some great mindset changes and techniques that will help you grow your business while keeping your mental health in check. Key Takeaways Most creatives have both a creative side and a business side; you...

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