Ryan Koral

Grow Your Video Business with Ryan Koral

Business EN ↓ 496 episodes

The podcast for ambitious filmmakers who want to build a thriving business—without burning out. Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video. Every episode is packed with real talk, tactical strategies, and candid conversations to help you:+ Book better clients (at better rates)+ Build systems that don't rely 100% on you+ Charge what you're worth—with confidence+ Create videos that make an impact and grow your bottom lineIf you're ready to stop winging it and start runnin...

Author

Ryan Koral

Category

Business

Podcast website

studiosherpas.com

Latest episode

Jul 6, 2026

Where to listen?

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Episodes

371. Leveraging Branding for Long-Term Success with David Masters 05.02.2024

In this insightful episode, Ryan chats with David Masters about the transformative power of effective branding in video business. They delve into the importance of authenticity, building a legacy through branding, and the impact of strategic positioning. Whether you're a solo videographer or run a full-scale production company, this episode offers invaluable insights into elevating your business t...

370. Ryan Koral Unplugged: A Candid Look at 20 Years in Video Business 29.01.2024

In this introspective solo episode, Ryan Koral shares his personal journey and the lessons learned in almost 20 years of running a video production business. He discusses the importance of reflection, setting goals, and the power of focusing on the 'gains' rather than the 'gaps' in personal and professional life. Key Takeaways Discover the importance of intentional reflection and learning from pas...

369. Learn How to Pivot Careers and Thrive in a New Industry with Steve Govel 22.01.2024

Join us in an exciting episode where Steve Govel shares his remarkable journey from New Jersey to Sydney, and how he founded Rising Tide Film. Discover the challenges and triumphs of changing careers, finding a niche, and turning a passion for the ocean into a successful business. Steve's story is a testament to the power of adaptability, vision, and passion in entrepreneurship. Key Takeaways Lear...

368. How to Build a Strong Client Base in the Creative Industry with Tyler Hays 15.01.2024

Ever thought about leaving a stable job to pursue your dream? This week, we're joined by Tyler Hays, who shares his incredible journey from engineering to founding Vessel Creative, a successful video production company. Tyler's story is a masterclass in taking risks, building relationships, and turning a creative passion into a thriving business. Whether you're an aspiring entrepreneur or looking...

367. How to Transition from a Conventional Career to a Fulfilling Film Business with Lauren and Mitch McClure 08.01.2024

Ever wondered what it takes to leave a secure job and chase your dream? This week's episode features Lauren and Mitch McClure from Full Send, who share their exhilarating journey into entrepreneurship. Their story is more than just about business - it's about passion, family, and the courage to embrace change. You'll find inspiration, practical tips, and relatable experiences that will motivate yo...

366. 10X Your Video Business: Insights and Strategies for Massive Growth 01.01.2024

This episode of the Grow Your Video Business show dives into the world of ambitious goal-setting and strategies for scaling a video business in 2024. We also explore the significance of Big, Hairy, Audacious Goals (BHAGs), drawing insights from Dr. Benjamin Hardy and Dan Sullivan's book,  10X Is Easier Than 2X.  Reflecting on past business strategies, we discuss the transformative power of focusin...

365. 2023 Reflections and My Biggest Mistake of the Year 25.12.2023

In this final episode of 2023, Ryan reflects on the valuable lessons learned in the video business throughout the year. Emphasizing the significance of having a niche and resonating with one's work, Ryan discusses the challenges of project management faced by even seasoned professionals and highlights the importance of learning and evolving from those experiences. Looking forward to 2024, the focu...

364. Harnessing Emotional Fitness for Creative Success with Dr. Emily Anhalt 18.12.2023

In this insightful episode, host Ryan talks with Dr. Emily Anhalt, a psychologist and emotional fitness consultant. They explore the intricacies of emotional health in the creative industry. Dr. Anhalt offers profound insights into the importance of mental health for entrepreneurs and creatives, discussing how emotional fitness can profoundly impact personal and professional lives. This episode is...

363. Mastering Confidence: The Key to Thriving in Video Production with Josh Emerick 11.12.2023

In this episode of "Grow Your Video Business," we dive deep into the world of video production with special guest Josh Emerick, an Ohio-based filmmaker and DP. Together, we explore the crucial role of confidence in pricing video services effectively and ensuring you're valued appropriately in the industry. Discover actionable strategies for attracting and collaborating with high-value clients who...

362. From Humble Beginnings to Multi-Figure Success: Marissa Nielsen's Remarkable Journey 04.12.2023

In this empowering episode, Ryan converses with Marissa Nielsen, a successful money and business strategist. Marissa shares her journey from humble beginnings to establishing seven multi-figure organizations. The episode dives deep into the mindset of creative filmmakers and entrepreneurs, discussing strategies to enhance their financial and personal growth. Listeners will gain invaluable insights...

361. The Artrepreneur's Guide to Filmmaking Success with Ethan de Aguiar 27.11.2023

In this episode of the podcast, we delve into the fascinating world of blending artistry and entrepreneurship. Ethan de Aguiar explains the concept of being an "artrepreneur," where artistic passion meets the entrepreneurial spirit, and gain insights into the complex dynamics of business relationships within the creative industry. Ethan shares his personal journey in the film industry, operating a...

360. Mastering the Business Behind Your Videos: Strategies for Success with Alyssa Houseknecht 20.11.2023

In this episode, we talk with Alyssa Houseknecht, a seasoned commercial filmmaker, to explore the delicate balance between creativity and business acumen in the world of commercial filmmaking. Join us as we delve into effective strategies for pricing, client acquisition, and enhancing your business's overall impact. Key Takeaways   You'll learn effective strategies for appropriately pricing your w...

359. Understanding Your Worth: A Guide for Filmmakers with Andrew Mason 13.11.2023

In this episode, we're joined by Andrew Mason and discuss the art of understanding your value as a filmmaker. As we chat, we'll get real about why it's so important to set those boundaries with your clients and how to do it like a pro. You won't want to miss the practical advice Andrew shares on confidently approaching clients. Key Takeaways You'll discover the importance of truly understanding yo...

357. Navigating the World of Video and Photo with Joel Cordero 30.10.2023

In this episode, Ryan and Joel Cordero delve into the world of video and photography, tracing Joel's journey from his early days with mentor Ben to his specialization in real estate, the marine industry, and cannabis photography. Joel shares insights into his team dynamics and the importance of clear client expectations and structured processes in creative work. This conversation provides valuable...

356. Embracing Community and Growth: Lessons from the Onward Summit 23.10.2023

In this episode of the podcast, Ryan reflects on his recent in-person event, the Onward Summit. He shares insights on the importance of community for filmmakers and entrepreneurs, especially during challenging times. Ryan encourages listeners to assess their business goals, seek out supportive communities, and embrace personal and professional growth. Key Takeaways Discover the value of building a...

355. The Value Equation: Mastering Success in Corporate Video 16.10.2023

In this episode of the podcast, Ryan shares a powerful message about recognizing your true worth in the world of video business. Discover how understanding your value can transform your approach to pricing, client acquisition, and business confidence. Key Takeaway Learn the importance of valuing your unique perspective and expertise in the video industry. Understand how setting the right prices al...

354. Passion-Driven Filmmaking: Attracting the Right Clients with Jeremy Thibodeau 09.10.2023

In this episode, Ryan interviews Jeremy Thibodeau. They explore the enduring theme of passion and purpose in the world of work. Jeremy emphasizes the significance of passion in attracting clients who value that enthusiasm and highlights the importance of having a "guiding star" to stay motivated and on track. The conversation also delves into the globalized nature of remote work and its impact on...

353. Driving Growth Through Authentic Connection with Crystal Tosh 02.10.2023

In this enlightening episode of podcast, Ryan engages in a candid conversation with Crystal Tosh. They explore the evolving landscape of video production, emphasizing the importance of authentic communication, understanding client needs, and leveraging technology like ChatGPT.  Key topics covered include: The significance of face-to-face interactions in building trust. The challenges and benefits...

352. From Motion Design to Business Strategy: Kevin Rapp's Journey 25.09.2023

In this episode of the podcast, Ryan sits down with Kevin Rapp, a seasoned professional with over 15 years in the video production industry. They delve into the intricacies of the video business, from understanding client needs to the strategic role of video in achieving business goals.  Key topics covered include: The transition from motion design to leading a consulting company. The growth journ...

351. The Art of Being a Solution: How to Grow Your Video Business with Walid Azami 18.09.2023

In this episode of the podcast, Ryan is joined by Walid Azami to discuss the business of video production. They dive into the importance of positioning oneself as a solution to clients' problems, understanding clients' needs, and how to approach pricing and sales.  Key topics include: The importance of being a solution to a problem clients have or will have. How to stand out in a crowded market. T...

350. How to Navigate the Challenges of Video Production | Tips for Commercial Filmmakers 11.09.2023

In this milestone episode of the podcast, Ryan discusses the unpredictable nature of the video business, the challenges of prospecting, and the importance of adaptability. He shares personal experiences, insights from his journey, and the evolution of his production company, Tell Studios. Ryan also touches on the significance of niching down in the industry and the transformative power of document...

349. From Social Media to Live Video: Jim Fuhs' Journey of Adaptation 04.09.2023

On today's show I talk with Jim Fuhs about something he has loads of experience with - creating connections through your brand by leveraging video content. This is a particularly important episode for video businesses. We talk not only of the value you can add to your own business through using video, but also how you can extend this knowledge to your video clients when creating content for them....

348. Mastering Sales and Pricing in Video Production with Matt Johnston 28.08.2023

Today on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren't selling video, you are selling solutions. This understanding paired with the mi...

347. Consistency and Connection: Video Marketing Insights with Peter Grano 21.08.2023

On the show this week I talk with Peter Grano about one of the biggest keys in business - building strong relationships. Sometimes we get so focused on making money that we lose sight of what really matters. The relationships that you build are what will contribute more enjoyment than anything else in your business. We also talk about some different strategies for effective video marketing for you...

346. The Power of Clear Positioning: Lessons from Robby Fowler 14.08.2023

On the show today I have a wonderful conversation with Robby Fowler about just how important it is to get crystal clear on who you serve and what problems you solve for them. This will help you turn a blanket brand strategy that connects with no one into a clear and compelling call that will show your target audience that you know and understand them. By getting clear on who you serve, what proble...

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