Ryan Koral

Grow Your Video Business with Ryan Koral

Business EN ↓ 496 episodes

The podcast for ambitious filmmakers who want to build a thriving business—without burning out. Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video. Every episode is packed with real talk, tactical strategies, and candid conversations to help you:+ Book better clients (at better rates)+ Build systems that don't rely 100% on you+ Charge what you're worth—with confidence+ Create videos that make an impact and grow your bottom lineIf you're ready to stop winging it and start runnin...

Author

Ryan Koral

Category

Business

Podcast website

studiosherpas.com

Latest episode

Jul 6, 2026

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Episodes

SSP 021: How To Stay Fresh In An Fast Changing Industry w/ Jason Magbanua 30.04.2017

Find the original post at: podcast.studiosherpas.com Let's face it, none of us are getting any younger. And one of the challenges that our ever increasing ages present to us in our industry is that it becomes harder and harder to keep up with what our clients expect when it comes to wedding and commercial video projects. Tastes change, and there's always some new piece of gear or software with whi...

SSP 020: How To Attract High-End & Celebrity Clients w/ Sasha Souza 21.04.2017

Find the original post at: podcast.studiosherpas.com When a lot of us start out in the wedding industry, whether it be as filmmakers, photographers, or coordinators, we have dreams of working with high-end luxury and celebrity clients. I know I did when I first started, but as most of us realize pretty quickly, it can be really hard to elevate your brand to a level that attracts that type of clien...

SSP 019: How To Succeed In A Small Market w/ Sarah and Rick Pendergraft of PenWeddings 17.04.2017

Find the original post at: podcast.studiosherpas.com It's a challenge that wedding filmmakers and creative business owners the world over face and struggle with, every day. "When is it time to quit my job and go full-time on this? Is it even possible for me to make a career telling stories through film?? My market is waaay too small for that..." Some of us struggle with this for months, years, or...

SSP 018: The Business Of Being Creative w/ Sean Low 08.04.2017

Find the original post at: podcast.studiosherpas.com I'm sorry to be the one to tell you this, but you're probably going about pricing your film services in the wrong way. Don't worry, I've been doing it wrong as well, and so are about 99% of not only wedding, corporate, and commercial filmmakers, but creative business people in general. Sean Low is the Founder and President of The Business of Bei...

SSP 017: How To Be Intentional About Your Film Career Choices w/ Evan Bourcier 01.04.2017

Find the original post at: podcast.studiosherpas.com You might notice while listening to this episode that today's guest, Evan Bourcier uses a certain word again and again and again. That word? Intentional As in being intentional, thinking intentionally, and making decisions about your work, your projects, and your life with foresight and purpose. Despite his age (he's 23), Evan has achieved a lot...

SSP 016: Weddings, Corporate Films, and Education w/ Sherpa Co-Founders Matt Davis & Ryan Koral 26.03.2017

Find the original post at: podcast.studiosherpas.com A little over a year ago we (Matt and Ryan) launched this crazy idea we had, called Studio Sherpas. Since then, we've put out our Selling Like A Sherpa course (which we will be relaunching soon!), launched this here podcast, and created a whole bunch of other content to help filmmakers take control of their creative businesses, move in a directi...

SSP 015: Why Most Wedding Films Suck, And What To Do About It w/ Patrick Moreau of Muse Storytelling 20.03.2017

Find the original post at: podcast.studiosherpas.com "It takes more than pointing your camera at a human to really capture character in your video. While most wedding have a bunch of people, and often prominently feature a couple, they rarely have any character." This was the opening line of a recently published blog post by today's guest, Patrick Moreau. The blog post in question was titled Why M...

SSP 014: Passive Income For Video Producers w/ Pat McGowan of BlackBox 12.03.2017

Find the original post at: podcast.studiosherpas.com Unless you've been living under a rock for the past… well, ever... You've probably realized that our industry is going through some pretty major changes. A lot of these changes are scary to us as filmmakers and video producers. Budgets seem to be getting smaller, and it gets harder and harder for us to stand out from the hordes of insanely talen...

SSP 013: Growing Your Video Business While Maintaining A Creative Culture w/ 31 Films 03.03.2017

Find the original post at: podcast.studiosherpas.com Ok, confession time. There was a time in my filmmaking and creative business journey where I almost let the business take over my life. I let the work that I was doing take over more and more of the energy and attention that I should have been focusing on my family, and I learned some really hard lessons from it. Joey and Aaron of 31 Films and F...

SSP 012: Redefining Success In Your Filmmaking Process w/ Rob Hardy 26.02.2017

Find the original post at: podcast.studiosherpas.com If you're like me, at some point in your life you've probably aspired to making it big and breaking into Hollywood as a director, producer, DP, editor, etc. But where did this idea of success come from? Rob Hardy was an indie filmmaker working 18 hours days on projects he wasn't passionate about, with people he didn't click with, burning himself...

SSP 011: Finding Inspiration In Difficult Times w/ Ron Dawson 22.02.2017

Find the original post at: podcast.studiosherpas.com "You get to a point where there's always going to be something that could hold you back, and you have to decide, 'Ok, at which point am I not going to let that something be a hindrance to me starting to check things off of that bucket list that so many people have but they never actually get through." [33:57] I've been a friend and admirer of Ro...

SSP 010: The Future Of File Delivery w/ Michael Guastamacchio of MediaZilla 15.02.2017

Find the original post at: podcast.studiosherpas.com Ok, I hate to be the one to bring back these horrible memories, but do you remember how painful it was when every project delivery was done through DVD? Yeah, I hear ya, dealing with the whole DVD process was the first thing I offloaded when I hired my first employee, and I could not have been happier to never have to deal with it again. We've l...

SSP 009: Double Your Freelancing w/ Brennan Dunn 09.02.2017

Find the original post at: podcast.studiosherpas.com Are you one of those classic creatives who loves what they do, and is really great at it, but struggles with taking control of their business and capitalizing on their talent. I know I am, but if there's one thing I've learned, it's that just because you're a creative type person, doesn't mean you can't master the business skills as well. Brenna...

SSP 008: An In Depth Look At The Next Gen ShootQ w/ CEO Adam Fried 01.02.2017

Find the original post at: podcast.studiosherpas.com You know what one of my favorite emails that I get every single week is? It's the email telling me that a client has just booked with me and my team. Then a few minutes later I get a second email with their retainer payment, then another that they've signed the contract. The best part about these emails is that I can be off spending time with my...

SSP 007: Take Action & Care For Your People w/ Ben Hartley 27.01.2017

Find the original post at: podcast.studiosherpas.com "A lot of really smart people don't get around to doing nothin'. They like to think about it, they like to read about it, and then they go to the next book and they listen to the next podcast, and they attend the next workshop, and they talk and they talk about what they're going to do. But then they don't ever get around to doing nothin'." [19:...

SSP 006: How Using Templates And Stock Content Can Grow Your Business Fast w/ Motion Array 22.11.2016

Find the original post at: podcast.studiosherpas.com I know, I know, I've been there. As creators it often feels like cheating to use templates or have anyone else do work on our projects for us. To be honest though, sometimes that's exactly what's needed to finish a project on time, or to be able to spend any time whatsoever with our families and loved ones. That's exactly why Eri Levin and Tyler...

SSP 005: Setting Up Systems So You Can Focus On What You Love w/ John Goolsby 29.09.2016

Find the original post at: podcast.studiosherpas.com "The ultimate goal is to be old and in love." That's what our guest today, John Goolsby says he always tells his kids, and it applies as much to your business and what you fill your time with as it does to your relationships with the people around you. John has been making films professionally for 30 years, and although he's had to make a ton of...

SSP 004: The Dangers Of Being A Jack Of All Trades w/ Jon Connor 14.09.2016

Find the original post at: podcast.studiosherpas.com As busy entrepreneurs trying to grow our businesses and sometimes even just scrape by, it can be hard for us to step out of ourselves and our work personas to actually connect with those around us. Jon Connor joins us today and among other topics shares some incredibly powerful stories of how just being a good human while participating in the fi...

SSP 003: How A Gear Nut Became A Minimalist w/ Kraig Adams 07.09.2016

Find the original post at: podcast.studiosherpas.com As filmmakers, gear is an essential part of what we do, and while there's no denying that fact, it's important to remember that gear isn't everything. Kraig Adams, a certified gear nut, joins us today and shares how he's adopting a minimalist mentality when it comes to gear, and the benefits that the switch is having on his workflow. Kraig is a...

SSP 002: Charge More, Shoot Less, and Travel w/ Ray Roman 31.08.2016

Find the original post at: podcast.studiosherpas.com Have you ever dreamed of booking destination wedding after destination wedding? Maybe you struggle setting prices that you feel are worth your talent and the product you deliver. This week on the podcast, we're stoked to have our old friend and wedding filmmaker extraordinaire Ray Roman on the show, who just happens to be an expert in...well, pr...

SSP 001: How To Be A Better Storyteller & Why It Matters w/ Patrick Moreau of Muse Storytelling 01.08.2016

Are you a storyteller? Whether or not you identify as one, if you want to be a successful filmmaker you need to know how to have a full and balanced story with the four pillars firmly in place. Today's guest has the insight, advice, and software to help you create your most powerful story yet. Patrick Moreau is the co-founder of  StillMotion  and founder of the  Muse Storytelling process & softwar...

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