Ryan Koral
Grow Your Video Business with Ryan Koral
The podcast for ambitious filmmakers who want to build a thriving business—without burning out. Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video. Every episode is packed with real talk, tactical strategies, and candid conversations to help you:+ Book better clients (at better rates)+ Build systems that don't rely 100% on you+ Charge what you're worth—with confidence+ Create videos that make an impact and grow your bottom lineIf you're ready to stop winging it and start runnin...
Where to listen?
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Episodes
119: Why Using Youtube Is The Best Way To Grow Your Business w/ Kelsey Brannan 08.04.2019 46:03
Who doesn't want a massive YouTube following? It will help you connect to other filmmakers, find clients, and showcase your skills all in one place. Garnering a huge number of subscribers may seem like the Holy Grail of video on social media, but with the right approach and dedication, it's totally possible! And today's guest, Kelsey Brannan is the go-to person for growing your following and creat...
118: The Only Definition Of Success That Really Matters w/ Lee Cockerell 01.04.2019 48:01
Our jobs rise and fall on customer service. Providing your clients with quality work is one thing, but keeping them happy is often something else. Today's guest, Lee Cockerell, has a lifetime of insight into providing invaluable customer service as part of some huge companies that you can start applying right away! In addition to being one of my favorite experts on leadership ever, Lee is the reti...
117: How To Level Up Your Projects With Color Grading w/ Denver Riddle 25.03.2019 45:17
There are the subtle touches you can make to your videos that will take them to the next level. Much of this has to do with the color grading you use. It can set you apart from your competitors and get you noticed in ways that you hadn't been before. The best part is that anyone can learn to do it! Denver Riddle is a colorist with a true passion for sharing what he's learned about color grading wi...
116: How To Improve Your Business Using Simple Daily Practices w/ Travis Hull 18.03.2019 46:48
The journey of improving and refining your business may seem vast and daunting. If you're trying to do it all at once, you'll likely end up frustrated and not much further along than you are already. But if you can move that needle forward just a little bit every day, then you're going to see significant improvement before too long. And, today's guest, Travis Hull, knows all about how the small st...
115: Why Your Mindset Can Be Your Biggest Struggle w/ Dallin Nead 11.03.2019 39:23
Perhaps the biggest difference between an entrepreneur that makes it and one who doesn't is their mindset. Being intentional on how you overcome your internal conflicts makes all the difference. Few know this better than my guest today, Dallin Nead . Dallin , with Content Supply, has been working in corporate, travel, film and broadcast video production for over ten years. His work has taken him a...
114: The One Thing You Need To Do To Make More Money w/ Blair Enns 04.03.2019 48:38
How do you charge your clients more with confidence? I know many creatives like us have trouble asking for more money because they're afraid that it will somehow pollute their craft or drive away customers. Don't fall into this trap! I'm really excited to have a guest today, Blair Enns , who knows all about offering great value to your clients and successfully charging more without feeling bad abo...
113: How To Conquer Your Fears & The Haters w/ Ryan Welch 25.02.2019 44:35
Imagine if you were so afraid to try filmmaking that you never did it. Sure, most of us have been scared at some point in our professional journeys. That's okay. There are times when a little fear is healthy. Not allowing that fear to hold you back and share what you can create is the important part. Ryan Welch is the owner and Creative Director of AO Films in Oregon, a small team of filmmakers an...
112: Three Unconventional Ways To Excel In The Video Business w/ Barry Andersson 18.02.2019 40:35
How do you find work if you live in a place that might not have many opportunities? It's going to take some creativity, determination, and flexibility for sure, but the work is out there. Today's guest, Barry Andersson , has made a career out of taking what he calls "intelligent risks" to find amazing work in unexpected ways. Barry is an award-winning director and cinematographer. He has made a ca...
111: How To Structure Your Business So You Can Take Unexpected Time Off w/ Mason Gray 11.02.2019 37:25
What if something tragic occurred and you needed time away from your business? Yeah, I went there. But let's imagine that you needed to take an undefined break from your work to handle an unexpected turn of events. Is your business set up in a way to handle that? Because of the way Mason Gray structured his business he was able to handle just such an unexpected turn. Mason Gray is the co-owner of...
110: How To Know Your Worth & Charge It w/ Chris Do 04.02.2019 47:04
How do you handle a call from an interested client if you know that they're also looking at other companies? What price do you quote them? How you handle this call might determine the entire future of your business. No pressure, right? Today, I've got an amazing guest who will put your fears and worry to ease. If you haven't heard of Chris Do, he started doing motion design back in the 90s before...
109: When Is It Time To Quit Your Job & Go Freelance? w/ Josh LeClair 28.01.2019 43:11
Too often the safety and security of a "real job" keeps us from following our own professional dreams. But for those of us who realize that we have a deeply ingrained desire to do something else, to follow our own creative journey, the time comes where we have to take that scary leap and give it a go. Today's guest just did something amazing and terrifying, he quit his job of four years and went f...
108: Why Working With National Brands Doesn't Have To Be Out Of Reach w/ JP Bolles 21.01.2019 48:20
Working with national brands doesn't have to be some crazy, out of reach goal. In fact, being the director of a creative video company who does this work doesn't have to a pipe dream! All it takes is a little ingenuity, bravado, and a sense of adventure. Today's guest took a chance while working as an editor for a talent agency. JP Bolles admired the work of his Adam, the owner of Sandwich Video,...
107: How To Ditch "Traditional" And Follow Your Passions w/ Joyce Tsang 14.01.2019 41:54
When starting out as a filmmaker, it's not uncommon to have doubts about how to break into the industry. Filmmaking may not have the stability and security of a "traditional" job, but for those of us with a passion for it, the risk of not acting is greater than the risk of taking the leap. Perhaps nobody knows this more than Joyce Tsang . Joyce had an unconventional start when she decided to becom...
SSP 106: How To Identify Your Highest Value Activity And Then Do It w/ Parker Walbeck 07.01.2019 53:58
If you're just sitting there twiddling your thumbs as you wait for your next big job, you're missing the point. It's up to you to move your business forward. I know it can seem scary, especially when you're just starting out. The important thing, as my guest is about to tell you, is to have confidence in your abilities and to just start creating content in any way you can. Parker Walbeck, from Ful...
SSP 105: Reflections On An Epic 2018 & My Biggest Takeaways w/ Ryan Koral 31.12.2018 49:55
It's hard to believe that another year has come and gone! 2018 has been incredible here at Studio Sherpas. We had our 100th podcast episode not to mention the incredibly amazing and talented guests we've had. I know I learned a whole bunch and I hope you did too! With the year coming to a close, it's time for some reflection. I'm going to share three of my biggest takeaways from 2018. They all rev...
SSP 104: How To Get Your Video Marketing Game On Point w/ Anesha Collins 24.12.2018 46:47
Video marketing is taking off. More and more companies want your talents to help them stand apart. But how do you stand out from all the other video marketers out there? As my guest on this episode, Anesha Collins, will tell you, the key is educating yourself. In addition to being a fantastic wedding photographer and videographer, Anesha Collins helps businesses grow through video marketing. She k...
SSP 103: Most Common Mistake That Creative Entrepreneurs Make And How To Avoid It w/ Bryan Caporicci 17.12.2018 48:29
What are people buying when they're looking for video? I bet it's not what you're thinking. It's not your videos, believe it or not. There's so much more to it than that. They're buying an idea and an experience. Even though you make beautiful videos, none of that matters if you can't sell the experience you offer. Bryan Caporicci is the lead content creator at Sprouting Photographer and the host...
SSP 102: What It Really Means To Be A Boss w/ Kathleen Shannon & Emily Thompson of Being Boss 10.12.2018 58:54
Wearing the badge of "The Boss" is not something that came easily to me. Even though I had been employing others for a long time, it took me years before I was comfortable with that title. I know I'm not alone in this. If you've ever struggled with owning the title of "boss," then tune in to this week's episode for some solid advice from the hosts of the wildly successful podcast " Being Boss ." B...
SSP 101: Embrace The Mess To Find Your Greatest Success w/ Jasmine Star 03.12.2018 35:59
As business owners and creatives we often struggle to find our identity. It's a messy process, full of ups and downs, successes and setbacks. Trust me though, the mess is a good thing. Embrace it! As you'll hear today, perfection will just get in your way. Today's guest is someone you may have heard of. That's because Jasmine Star has nearly 1 million social media followers. She's crushing it help...
SSP 100: Time For A Party! 26.11.2018 44:00
ONE HUNDRED EPISODES. Where to even begin? I've been thinking a lot about the significance of this milestone over the past few weeks as we've been approaching this episode and while I recognize it as a meaningful achievement, it's also incredibly humbling. And in this episode, I want to share some of my personal lessons, some insight into the exciting future of Studio Sherpas, as well as turn over...
SSP: 99 How To Make Sales Fit Your Personality w/ Jim Hoogewind 19.11.2018 55:29
If you want your business to grow, you have to do sales. I don't care if you don't like sales. You gotta do it. The good news is, you don't have to be as sleazy as you might think. In fact, to do it right. you shouldn't be at all. What you do need to do though, is have a clear process. My old college friend and roommate Jim Hoogewind is just the guy to help you define that process. Jim is a guru i...
SSP: 98 Building Your Perfect Team & How To Hire Them w/ Marc Womack 12.11.2018 48:45
All you business owners know that we spend a lot of time doing work that is necessary to run our business, but that falls outside our passions. You got into this to make videos, not handle accounting, payroll, and so on. I've said it before and I'll say it again: it's so important to bring people on board who can free up your time and energy so that you can focus on what really drives you and your...
SSP: 97 How To Start Over & Still Stand Out From The Competition w/ Jeff Pickett 05.11.2018 52:53
I would guess that when you first launched your business you felt isolated, lost, and on your own. It's okay, I did too. Deciding how to advertise, what to charge, and how to get on your feet is new and uncertain ground. You might have felt pressured to be the best out there and stand out among all the competition right out of the gate. I bet that was exhausting! Today, Jeff Pickett is going to sh...
SSP: 96 How to Define & Harness Your Unique Ability to Create Value w/ Preston True 29.10.2018 53:41
Have you been chasing one new idea after another so much that actually building and running your business has gotten away from you? Don't sweat it! You're not alone, and the good thing is there's help. You have to get focused and organized, and I've got just the guy here to help tell you how to do it! Smackdowner in chief Preston True helps entrepreneurs get organized so that they can realize thei...
SSP: 95 Stop Wasting Your Time And Get Clarity On What You Need To Focus On w/ Lauren Goldstein 22.10.2018 49:41
I get it. Your passion is video, not the nitpicky ins and outs of business. But using that passion to put money in the bank is crucial to keeping your passion going. If only you had a roadmap to success. All you regular listeners know I used to struggle with productivity. Deciding exactly where to take my business was nearly paralyzing. Well, my guest today has her own passion for helping you find...
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