Grow Your Video Business with Ryan Koral

Every entrepreneur, really every person, has had feelings of self-doubt. This often rears its ugly head in the form of imposter syndrome. To succeed, you need to get past these feelings. Often, leaning on the support of others reveals your potential you may have been blind to all along. Mark Skala is the founder and creative director for Skalawag Productions , a food and beverage production compan...

In this solo unscripted episode, I want to answer one question for you. How do you stop attracting cheapskate clients? We've all been in a situation where a potential client doesn't want to pay enough. Yet, knowing your value will help you choose the right people to work with. To give you some context into how I learned these valuable lessons, I describe my first ever jobs as a filmmaker. There we...

Have you ever been on the verge of calling it quits as a video business owner? My guest today knows just what that feels like. It was a mindset change that led her to find the focus and passion that she needed to become an incredibly successful filmmaker. If you feel ready to throw in the towel, you have to listen to this! Natalie Fava is an independent filmmaker and entrepreneur on a quest to por...

Are you still trying to figure out which social media channel to focus on to grow your business? What about Linkedin? Sure, it may not seem as exciting to scroll through as some other feeds. However, I've brought in a guest today to tell us why it's time to rethink the value of Linkedin. Chrissie Wywrot is the president and CEO of e-Link Consulting . With more than 14 years of experience in market...

Just getting in the door with companies you want to work with is important. But it isn't enough. You still have to close the deal. This means exuding confidence and communicating it. If your potential clients can know you, trust you, and like you then your odds of winning the job couldn't be higher. Austin Black is a Studio Sherpas Student who works as a filmmaker in the agriculture industry with...

In today's solo unscripted episode, I want to answer just one question - If I was just starting out today, what would I do? Since you only get to do something for the first time once, It's interesting to look back with the experience of years of business and imagine what I would do if it were possible to start over. One thing I wouldn't change was getting out there and meeting with people in the i...

One of the biggest struggles of any business owner is aligning their work with their purpose and values. You may feel that you need to make personal sacrifices in support of the bottom line. However, today's guest has made a career by building his studio around the values and lifestyle that are most meaningful to him. I believe that all of us can do the same! Jesse Bone is a partner and producer a...

We all want our business to be the best it can be. As leaders, though, that improvement starts with us. In order to take your business to the next level, you're going to need to look inside of yourself and see where you can grow. This type of introspection is hard. Today, I've brought in a good friend and business mentor who has helped many leaders do this important work. Christopher Cook is a bus...

Have you ever tried to put on a different persona when working with a client? I bet it felt awkward. The reality is, there's no need to do that, even when working with giant brands. Don't fall into the trap of believing that you're not good enough as you are. The right client for you isn't looking for someone else. They want you as you are with what you have to offer. Ryan Spanger is the founder o...

Have you ever reached the end of your workday and wondered if you even accomplished anything? I bet it's not an uncommon feeling. That's why I am joining you today to talk about how daily habits have improved my life and how they can help you too. When first developing a routine, it may be difficult to notice its impact. However, at some point, you'll notice that it has paid off in a big way. That...

Many of us are doing just fine on the creative side of our work. But if you don't know how to sell and market what you make, then your business isn't going to go very far. Today's guest is going to share some easy to follow advice for helping you level-up your marketing strategy right away! Allan Dib is the best-selling author of The 1-Page Marketing Plan . He's a serial entrepreneur, a rebellious...

I'm sure that there are goals you want to accomplish in your life and business. Actually visualizing what your life would be like once those goals have been accomplished is a powerful, but not that intuitive, exercise. Today, you're going to hear from someone whose expertise is helping people identify and realize their most important goals. Cliff Ravenscraft is a business mentor, life coach, and m...

As the decade winds down, I want to speak to you, by myself this time, to highlight some of my favorite episodes from this year and what I've learned from them. I love to spend time reflecting by considering highs and lows and what has changed. This year was a year of growth for me in many ways, and I want to share with you some parts of it that I feel we can all benefit from. Recently, I realized...

I cut my teeth 15 years ago filming weddings, sometimes as many as 40 a year. It was great work and I truly loved it. It taught me efficiency and how to work in less than ideal conditions. Filming weddings showed me how to make amazing films with little to no plan. It was filming weddings that introduced me to many of the elements of this trade that I still use every day, no matter what I'm shooti...

In business, there's nothing more important than creating an amazing experience for your clients. That's the difference between leaving them simply satisfied or wanting to come back for more. Having pride in what you do and communicating that to your clients in a key part of this, and few people understand that better than today's guest. Dan Cockerell has held various management and executive oper...

A creative director is a crucial role to be filled in any studio, big or small. But if you've ever wondered just what a creative director is, I've got a real treat for you. Today I'm sitting down with someone who's talents for this job I have been blessed to know first-hand, and he's going to tell you all about it! Today you're going to hear from my longest-standing employee. John Azoni is the cre...

There are many different elements that all add up to business success. Chief among these are providing great value and communicating that well to as many people as possible. My guest today has written an incredibly helpful book on doing just that and I'm truly thrilled to have him share his knowledge with you today. Bob Burg is a sought-after speaker at company leadership and sales conferences sha...

Most of us creatives get easily distracted by new ideas. Sometimes this is where real gems come from and are totally worth pursuing. Other times, they're wastes of energy and time and should best be avoided. The tricky thing is knowing the difference. Larry Wiezycki is a producer, editor, documentary filmmaker, winner of five Emmys and is based in Tampa, Florida. He is the co-founder of Creative o...

I often look at my business and wonder how it exists beyond myself. If we can build our businesses in a way that leaves a legacy for our children to benefit from, then I feel they will reach their most pure and ultimate goal. Today's guest has a business that has done exactly that. Ian Murray is the president of SpotOn Productions and the second generation in a family-owned video production compan...

In this solo episode, I share with you what I've learned while dealing with this challenge. Sometimes I feel very uncomfortable asking for a sale. To help, I'm sharing some tools and advice for making those conversations less awkward and make you more confident in the end. I discuss some tips for finding the clients that are the best match for you. You'll hear why it's not that different from dati...

Are you waiting for the perfect time to start your filmmaking career? I hate to break it to you, but there will never be a perfect time. Right now is the next best thing and today's guest is going to explain why and how to get into the game, even if you feel that you're not ready. Les Gaddis is a Texas-based cinematographer, blogger, and podcaster. He runs Gaddis Visuals , a production company tha...

The times we grow the most are often the times when we push our boundaries and get into new situations where we don't completely know what we're doing. There's a real value in this. It's what gets us, our craft, and our business to reach new and greater heights. My guests today, have taken this leap and are still reaping the rewards. Paul and Kelley Gilster are a husband and wife cinematography te...

In this gig-based business, it often feels like we're jumping from one job to the next just to keep afloat. But what if there was a system you could put in place that would eliminate this urgency? Today's guest has figured this out by discovering her unique value and it has given her the clarity needed to find and keep the right clients coming back over and over again. Diana Castro is the Co-Found...

As creatives, it can be all too easy to overlook our mental health and wellness. Sometimes we even feel that this better helps us tap into our creative side. Today's guest is not only a wildly successful filmmaker, but she also comes from a background of mental health counseling and helps others learn the importance of taking care of themselves. Shivawn Mitchell is a producer, director, and writer...

This may sound crazy at first, but humor me if you will. Doing nothing will help your business. That's right. Take a step back, start meditating, and don't get so caught up in that busy calendar of yours. As my guest on this episode is about to tell you, it will make you a better business owner and help your company succeed. Rob Dube is the president and co-founder of imageOne , one of Forbes' bes...