Grow Your Video Business with Ryan Koral

Just because you can do everything in your business, doesn't mean you should. It's an easy trap to fall into. This is particularly the case when it comes to marketing. Today's guest explains why you'll be best served by defining what your position is. Key Takeaways Position your business as one that makes a specific kind of video rather than one that serves a specific kind of client. Having a clea...

Are you hustling and grinding nonstop? Are you trying to do everything in your business? There are so many things that we do in our business that are a waste of time. Today's guest is here to tell you how to stop wasting energy on the minutiae of business and start focusing on the parts you love the most. Key Takeaways The first step to implementing systems is to examine your business strategy. Yo...

For so many of us, doing this work is our dream. The fact that we get to pick up a camera and film the important moments in people's lives and tell incredible stories is what drives many of us. For others, the dream looks different. Today's guest helps us identify our dreams so that we can start taking meaningful action towards them today. Key Takeaways Don't compare yourself to others. Their drea...

Owning a business is a never-ending process. Everything can change in a moment. To stay in it, you have to be constantly growing and adapting. Key Takeaways By changing the status of your business from an LLC to an S Corp you'll immediately start saving 15% of your distributions. Your goal as a business owner is to make yourself replaceable. When your business can run without you, then you have ac...

Welcome to a live episode of the Grow Your Video Business Podcast! There are so many topics that I could cover, but I want to leave that up to my community of fellow video makers. I recorded this episode live on Facebook where you'll hear me coach others in real-time! Key Takeaways Nothing is without its risks, but if you never take any in your business, it will never grow. It's not worth it to wo...

What is the most valuable non-renewable asset in your life and business? It's time. Your time is limited, so why not use it doing what brings you the most satisfaction and joy? Today's guest designed his businesses to let him do just that. Key Takeaways You're not alone in your work. By being part of a community of people in the same profession, you can help and support each other and foster mutua...

Diversification in your business is essential to its survival. I think that's something we all learned recently. Yet, you can't always do everything yourself. Today's guest explains how he learned to use outside expertise in order to keep his business agile and profitable. Key Takeaways Bringing in outside experts allows you to take on a wide variety of projects. While this is an extra expense, it...

We all should have a vision of what our company really is. That's the easy part. What's harder is sharing that vision in a coherent way with others. Today's guest has helped hundreds of companies clarify their vision so they can effectively broadcast it to the world and reach their goals. Key Takeaways Having a vivid vision for your company will keep you constantly aligned with your goals and miss...

Choosing a focus for your business is scary. There's a fear that niching down means you might be missing out on other opportunities. That's why so many of us take a long time to pick a niche or never do. Today's guest explains how he overcame this and how you can too. Key Takeaways Having a niche automatically raises you to the level of an expert in your field. This builds the trust that your clie...

I know I wouldn't be where I am today without collaboration. Even if you're the only person in your business, there are times when you'll need to call in help from elsewhere, even if just to get a different perspective. Today's guest explains how to do that more efficiently so that you can be more creative in the long run. Key Takeaways Creative partnerships are very important for the success of a...

It takes a certain level of discomfort when starting and running your own business. While it lacks the security and predictability of a "regular" job, it brings with it a degree of freedom that can't be found anywhere else. Today's guest shares his stories of successes and setbacks as a new video business owner. Key Takeaways You will likely have more regrets about not following your dreams of run...

Why are you working? It's a simple question with a complex answer. It needs to be more than just making money or you won't last long in this business. Today's guest explains how to find the motivation to do great work by recognizing your power to create positive impacts. Key Takeaways Instead of asking customers what they want you to create for them, ask them how they want people to feel after see...

Behind every business are actual human beings. Recognizing this is key to running your own business with integrity, caring, and a mission to make a meaningful difference. Today's guest is a marketing wiz who has mastered the concept of building authentic relationships in the business world. Key Takeaways Customers are going to be more loyal to the brands they have deep connections with. This means...

When you dream about the future, you have a direction to set off on. There's a goal to work towards. In this solo episode, I'm sharing what I've learned about setting big goals and how that helps you thrive in this business. Key Takeaways Goals can come in all sizes. Dream big and have a goal that may take years to realize. At the same time, create short-term tangible goals to keep you motivated a...

I used to look at my competition and feel fear and inadequacy. But as I started to grow into my own identity as a business owner, I began looking at it differently. Now I see other similar businesses as sources of motivation. They've gone from being my competitors to part of my community. Today, I have the pleasure of interviewing one of them. Key Takeaways Don't be afraid to get in touch with oth...

Does conflict have to be a part of doing business? It often seems unavoidable - something to be dealt with. But what if your work could truly be free of conflict? Today's guest has a huge depth of experience helping people of all backgrounds create situations in which everyone wins. Key Takeaways When you find yourself being drawn into a conflict, stop and examine how you ended up there. Then thin...

No one, including myself, knows everything there is to know about running a successful video business. Learning from others is what it's all about. That's why I make this podcast, and why, I assume, you listen to it. With that in mind, I'm talking with today's guest who has some unorthodox winning strategies that anyone can try. Key Takeaways Using case studies and testimonials to support your rep...

Do you love making videos but can't because you spend all your time running your business? As a small business owner, it is too easy to get caught up in the day-to-day operations of your company and lose sight of the bigger picture. Today, we're discussing how to get back on track. Key Takeaways Delegation is key to creating a sustainable business. As soon as you start your company, create process...

It doesn't matter how much money your business is bringing in if it isn't allowing you to live the life you want. Working endlessly is not the point. To become a truly successful video business owner, you need to work on your business, not just inside of it. Today's guest shares how he learned to work more efficiently so that he could establish the right balance between work and life. Key Takeaway...

When you trade your time for money, it's hard to stay in control of your schedule. That's why creating passive income is so desirable. Longtime listeners to this show know that I've been able to do this through course creation videos with shared revenue partners. Selling digital products like this is a fantastic way to make more money without having to work more hours. The good news is that there...

There are countless ways to create a successful video business. Often it comes to thinking outside the box. Today's guest created a phenomenal business model by taking a unique approach to subscription services. In this episode, he'll tell you how he did it and what to look for in your business to set it apart. Key Takeaways To create authentic and interesting testimonial videos, ditch the script...

Marketing yourself should be fun. Then why does it so often feel hard? I know you didn't start your business to become a professional marketer, but the best way for you to make the biggest impact in the world is to believe in yourself and believe that what you have to offer the world is good. Today's guest tells us how to do that to make it so much easier to market what you do. Key Takeaways You c...

Stories are powerful things. Even your own story can uplift, inspire, and make a change. As a filmmaker, you know the value of stories. What you have the power to do is take what others might see as mundane, and make it compelling and extraordinary. I'm so excited to have a guest who uses his own amazing story to show others how to dig deep into their own potential so that they too can become insp...

You already know how to make amazing videos. If only that were enough to sustain your business, you'd be all set. Sadly, outstanding video seldom is enough. To truly get the business you need, you need to market what you do. Today's guest is here to help us navigate the murky waters of social media marketing so that you can grow your business to the next level. Key Takeaways Don't get caught up in...

If only you had that one piece of gear you could take your business to the next level, right? Well, more often than not, you'll just end up spending money on something that won't truly help move your business. Today's guest and I talk about the most important factors when considering a new expense so that you can actually focus on what's best for your business. Key Takeaways When trying to find yo...