Grow Your Practice Podcast

Chad Madden sits down with Lisa Flexner, founder of Flex Health Consulting, to talk about her surprising journey from tech and executive coaching to becoming a physical therapist—and how a broken shoulder led to a career transformation. Lisa shares her insights on building people-centered practices, preventing burnout, and why culture—not marketing or operations—is the foundation of every successf...

Want to improve patient outcomes, increase referrals, and make your marketing way more effective without spending a dime? In this episode, we break down the Graduation Rate Audit — a simple but powerful tool every private practice physical therapist should be using. Learn how one clinician went from a 40% to over 80% graduation rate in just 90 days, and why having your clinicians run this themselv...

In this episode, Chad Madden talks with Dr. Kevin Christie about how chiropractors and physical therapists can grow their practices using content marketing that builds trust, not pressure. Whether you're insurance-based or cash-based, this episode covers how to position yourself as a local expert and turn educational content into consistent patient growth. Book mentioned: Epic Content Marketing 🔔...

Do you ever wonder why your profit says one thing—but your bank account says another? In this episode, Chad Madden sits down with Sean Healy, founder of Accounted4 LLC, to break down: -Why profit isn’t the best way to measure your practice's health -How to understand cash flow (without being an accountant) -The top 2 predictive metrics every PT owner should track -Why your balance sheet is more im...

In this episode of the Grow Your Practice Podcast, host Chad Madden sits down with physical therapist and Lake Washington PT founder Ben Wobker to talk about one of the hottest issues in private practice: hiring. Ben reveals his data-backed approach to attracting, hiring, and retaining top DPT grads—even during a nationwide staffing shortage. Learn how he uses a “draft board” system to nurture war...

In this episode of the Grow Your Practice podcast, Chad Madden dives deep into the foundational principles every private practice owner needs to scale sustainably, starting with clearly defined core values. If you’ve struggled with hiring, team alignment, or culture drift, you’ll want to take notes. Chad breaks down the “Planning Pyramid,” showing how to connect your daily accountability to your 1...

In this episode of the Grow Your Practice podcast, Chad Madden sits down with Neil Trickett—former private practice owner and founder of Practice Promotions—to uncover what the top 10% of physical therapy clinics are doing to thrive in today’s competitive healthcare market. Neil shares his journey from running a seven-figure clinic to building one of the industry’s leading marketing agencies. Toge...

In this powerful solo episode, Chad dives deep into the concept of the Big Hairy Audacious Goal (BHAG)—a strategic visioning tool popularized by Jim Collins. Whether you're a solo practice owner or leading multiple locations, Chad explains why setting a bold, long-term goal can transform your business, align your team, and reignite your purpose. He shares personal stories from building his $20M+ p...

In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices. Chad shares personal stories (including losing $98K in one quarter),...

In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the importance of establishing metrics and Key Performance Indicators (KPIs) for every role in a private practice. Chad explains the definitions and difference between accountability, responsibility, and authority, and shares insights on how metrics and KPIs can improve mana...

Join host Chad Madden in this episode of the 'Grow Your Practice Podcast' as he discusses strategies to help your private practice achieve its big goals, or as some might call them "unattainable goals." Chad breaks down the process of setting a Big Hairy Audacious Goal (BHAG) and how to map out a Three-Year Highly Achievable Goal (3HAG). Listen in as participants share their three-year goals and C...

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares an in-depth guide on how to diversify new patient sources and reduce reliance on physician referrals. Madden outlines the benefits of diversification, discusses the five new patient pathways (reactivations, word-of-mouth referrals, physician referrals, partner referrals, a...

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he delves into the best practices for crafting successful email and text campaigns aimed at reactivating past patients. Chad addresses common challenges such as what content to send, how often to send emails, and fears around unsubscribes. He shares personal anecdotes, including his initial struggles with email marketing and h...

Welcome to the Grow Your Practice podcast! In today's episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, interviews Justin Pezick, a private practice owner in Burlington, Massachusetts, of Orthopaedics Plus Physical Therapy. Justin shares his journey from being a fascinated young anatomy enthusiast to becoming a successful physical therapist and practice owner. He dives...

In this episode of the 'Grow Your Practice' podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses strategies to effectively introduce and promote add-on cash-based services in a private practice. Madden shares insights from a recent roundtable at CSM in Houston, Texas, involving notable experts like Gary Calabrese, Daniel Keller, Ryan McConnell, and Kevin Wilk. He...

In this episode of the Grow Your Practice podcast, host Chad Madden interviews Kim Bentley, owner of Steadfast Physical Therapy in Anniston and Oxford, Alabama. Kim shares her journey from working in various healthcare settings to opening her own private practice in 2023. She discusses the challenges she faced, the pivotal moments that led her to start her own business, and the importance of famil...

In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can severely impact marketing results. He shares perso...

Join Chad Madden and Stephen as they discuss the success of the private practice network IPA in New York, involving 50 tax IDs and over 100 locations, with a payer already agreeing to negotiate contracts. They then delve into the importance of engagement and reactivation strategies for private practices, sharing real-life success stories and detailed methodologies. Learn about Chad's seven-step ex...

Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice Podcast Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers. Learn how to balance ethical considerations with...

Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice podcast. Discover the key strategies and systems to elevate the value of your private practice, especially if you're considering selling. Learn about the importance of diverse patient acquisition channels and how to optimize them to attract potential buyers. With over 20 y...

Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores how to effectively promote a de novo (new) clinic in a cold market. Chad delves into the marketing challenges and solutions involved in filling a new clinic's schedule, achieving break-even points swiftly, and converting liabilities into assets. He highlights th...

In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA, and grassroots advocacy. Key topics include marke...

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the 'Grow Your Practice' podcast as he addresses a common challenge owners face when expanding from one to two clinicians. This episode covers strategies for maintaining clinician schedules, focusing on business operations, and overcoming self-limiting beliefs to ensure successful practice growth. Learn about the five new pati...

Welcome to the Grow Your Practice podcast hosted by Chad Madden, owner of Madden Physical Therapy and Breakthrough. In this episode, Chad explains how to establish an accountability chart tailored for practices with different revenue levels ($500K, $1M, $3M). He discusses the importance of having clear roles and responsibilities using methodologies from Gino Wickman and Vern Harnish. The episode w...

Mastering Leadership and Management with Danny Kerr | Grow Your Practice Podcast Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the latest episode of the Grow Your Practice podcast. Special guest Danny Kerr, a managing partner at Breakthrough Academy Incorporated, discusses his inspiring journey from a challenging upbringing to success in the business world. Learn about Da...