Grow Your Practice Podcast

When it comes to talking about building systems into your business, it’s easy to get lost in the weeds. What are systems? What systems do I need? How do I do it? Etc. Rather than dealing with these questions and figuring out the answers (and dealing with certain self-limiting beliefs) a lot of entrepreneurs decided to avoid systems altogether. This audio details my personal experience building sys...

There’s A LOT of marketing advice out there - and about half of it contradicts the other half. With all the noise out there, it’s easy to get a little overwhelmed. When that happens, the best option is to work directly with mentor. Someone who’s a level you aspire to. But how to you pick a good mentor? In this video I share the one question you absolutely must ask anyone you’re getting advice from...

Here’s what we did at Madden PT when the hospital systems started moving in nearby. Faced with this level of competition, we had to ask ourselves some pretty tough questions about growing the practice WITHOUT physician referrals. Check out the podcast to hear how we more than doubled the size of our practice even while losing 90% of our referral sources since 2008/2009.

Some PT owners are content being self-employed. Meaning, they get to be their own boss, but their income is tied directly to the number of hours they spend treating in the clinic. The next stage up from self-employed is being a business owner. That’s when you have systems in place that free up your time and allow you to stop working 50+ hours a week. In this episode, I break down the most common m...

Want to be scientific and diligent to create multiple channels for direct access patients to help your clinic grow and leave a larger impact in your community? Key Takeaways We'll look into Peter Drucker's quantity, quality and viability from his book, The Practice of Management. Do these three barriers get in your way as a Private Practice owner Over reliance on mastering just one media channel (...

Discernment is vital to understanding which media outlet is best for your practice Killer Marketing Secrets for Private Practice PTs: How to Thrive in the New Healthcare Economy - chapter 11 written by Carl Mattiola discusses how to better use single question email Ask your target market what media they use, for example "What have you purchased in the last 30 days for your back pain" How does your...

Using Lay Language by Chad Madden, Co-Founder of Breakthrough

Message - Using Patient's Testimonials by Chad Madden, Co-Founder of Breakthrough

Selecting A Market - How To Influence Your Payer Mix by Chad Madden, Co-Founder of Breakthrough

Selecting A Market - Geography by Chad Madden, Co-Founder of Breakthrough

The right target market specific to your private practice. Not just anyone or everyone! Figure out how to avoid basic barriers in selecting the accurate audience.

Want to learn how to control your new patient flow? Become the PT expert in your area? Key takeaways: High quality of care doesn't equal private practice success. Do you resent the university or school you went to? Resent yourself? Resent the marketing of your practice itself? We as PT's need to be more aware of how we are treating our marketing. Listen in for the next series on scientific marketi...

Selling your practice is the dream for many owners... As of September of this year, Cathy & Joe Scarpitto were finally able to realize this dream... Key Takeaways: They went from 300 patients/week to seeing 475 patient visits/week in less than one year. They dropped their workload from 70 hours/week to 40 hours/week. Better yet, they're in the process of building their dream vacation home. Now the...

At the last boot camp in San Diego, there was a young man, a private practice owner from the Greater Chicago area, his name is Samir. He pulled me aside and told me a really good story. He said, “You know, you are not really reaching out (meaning me) to the new grad, people that are coming out of school with their DPT. They want to own their own practice. They want to pay off their student debts....

What would you do...? In 2010, Arlan suffered a terrible tragedy (one that I would never hope to happen to any owner) His practice burned to the ground... His years of effort were destroyed and turned into ashes… He was distraught and on the brink of giving up and closing it all down. I know most of you have high aspirations and lofty goals that you want to achieve in private practice. And most of...

Have you tried everything you can think of to get more Direct Access patients? Not sure where to go next? Have you turned to stalking BPTM like our friend John once did? In this video, John tells us about: The changes private practice physical therapy has seen over the last 17 years How implementing workshops has completely changed the game for his practice How HOPTS and POPTS are becoming less an...

Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits. Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single...

Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits. Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single...

You may be looking at that title and screaming...why in the world would I be disappointed with a 3650% ROI when getting new patients? WARNING: I discuss a lot of direct response marketing concepts in this post that you might not be familiar with if you are new to my blog. If you are new, I encourage you to read it to get a grasp of what is possible in your practice. If you are advanced, then enjoy...

"What Exactly Do You Do?" As a Private Practice physical therapy owner this is a question I get a lot. It's a question if you don't know how to answer, can stop you from getting new patients. Today we're going to talk about a really cool strategy I've found to overcome this. In this post, you'll learn how to make yourself stand out from other private practice PTs, how to motivate patients to compl...

Are you tired of your Therapists & Staff Not Following Your Systems? Today we’re going to talk about how to get your staff to follow through on your systems. Why? Because the key to having an effective business, the kind you can scale up, is by having SYSTEMS. But your systems are worthless if your staff don’t follow through on them. In this post you’ll learn how to make your staff become intrinsi...

Over here at BPTM we've developed something we like to call the "Killer Marketing System". It's a system that's gone through several revisions, has been iterated over time and honed to near perfection. Today it is an effective system to help get Private Practice PT Owners more patients. Wouldn't it be great if you knew you had a SYSTEM that was guaranteed to bring you in new patients...if you foll...

This is the final part in a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care. Here we are, finally the 3rd part of this series. In part 1 you found out about the number one limiting belief that's holding you back from working yourself out of your practice. In part 2 you found out how the different levels of private...

This is the 2nd of a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care. Last week we talked about the simple mindset that can be sabotaging your business. The mental script that’s stopping you from scaling up your business. Today we’re going to go one step further. We’re going to show you how to start taking action...

This will be the first of a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care. As a private practice owner you might be facing a thorny problem. A problem that might get you into a lot of trouble. It's something I had to work through, and I've heard from a lot of other private practice owners who are struggling with...