Christina Rizakos

Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Business EN ↓ 225 episodes

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map! This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so muc...

Author

Christina Rizakos

Category

Business

Latest episode

Jul 6, 2026

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Episodes

Why Social Media Isn’t Working for Your Program — and What to Do Instead 10.12.2025

If social media feels like a frustrating guessing game that never leads to enrollments — you’re not alone. Most childcare providers are told they “need to post more,” but never given a system that actually works. In this short and honest episode, Christina breaks down: Why your posts aren’t leading to parent inquiries The biggest mistake most providers are making with content What to do when you’r...

Close the Year Strong: A Simple 7-Step Planning Framework for Childcare Owners 02.12.2025

Feeling scattered as the year wraps up? In this powerful solo episode, Christina Rizakos shares a simple yet transformative 7-step framework to help childcare center owners reflect, regroup, and map out their next 90 days with purpose and clarity. You’ll learn how to: Evaluate what energized or drained you this year Audit your finances to see where your real growth came from Brainstorm fresh ideas...

Do ads guarantee enrollments? 26.11.2025

Do ads guarantee enrollments? Listen in as I answer this question.  💡 Want Help with Your Marketing? ✅ Join the SKOOL community for support and real feedback on your bios, flyers, and messaging:   https://www.skool.com/childcare-business-growth-hub-5799/about   📬 For 1:1 copy support or full messaging strategy: https://www.childcarebusinessmarketing.com/done-for-you-services or e...

How to Stand Out When Every Daycare Says ‘Safe and Loving’ | Grow Your Daycare Podcast 24.11.2025

📄 Episode Description Let’s be honest — nearly every childcare center claims to be “safe and loving.” And while that should be true, it’s not what makes your center stand out. In this episode, Christina shares 3 proven ways to elevate your messaging and show families why you’re the clear choice. You’ll learn: ✅ How to craft a strong “Only We” statement that differentiates you in your local marke...

Boost Enrollment This Holiday Season with Local Promo Hacks 19.11.2025

📄 Episode Description Hey friends! Christina here, and today we’re diving into one of my FAVORITE topics — holiday marketing for your daycare or childcare center. 🎄✨ If you’ve got empty spots to fill and a holiday event on the calendar , this episode is your playbook. I’m giving you three low-lift, high-impact tactics you can start this week to turn local visibility into full enrollment pipelin...

3 Childcare Marketing Trends You Can’t Ignore in 2026: Local Ads, Reels, and AI Tools 17.11.2025

Feeling like your daycare marketing is stuck in 2020? In this episode of the Grow Your Daycare Podcast , Christina breaks down 3 must-use marketing trends for 2026 that will help you attract local families, build trust fast, and save time with smart tools. We’ll cover: ✅ How to use local Meta ads with Instant Forms to capture leads in just two clicks ✅ Why short-form video (Reels > everything...

This one thing is costing you enrollment! 12.11.2025

In this episode I share how a case study from a  client that's been with my agency for about 2 months. He has been getting a steady 3 new leads per day while investing $15/day on Facebook ads but enrollment is still low. I share how that's an easy fix by tweaking a few things. Hope you fund value in this episode! Christina __________ Need personalized support? This is for daycare owners who a...

When Parents Ghost You After a Tour 🎧 10.11.2025

If you’ve ever given what felt like the perfect tour only to have the parent disappear, this episode is for you. Christina breaks down why parents “ghost” after a tour (it’s not what you think!) and shares one simple tactic that can drastically reduce the number of families who vanish after showing interest in your program. 🎯 Perfect for: Childcare business owners, directors, and home daycare pro...

New Ways to Work Together Inside the SKOOL Community! 03.11.2025

Hey there, Childcare Champions! 👋 Today’s episode isn’t a traditional podcast, but an exciting update on how we can connect and grow together inside our SKOOL community! Whether you’re just getting started or ready to scale to six figures and beyond, there’s a space for YOU in our community. Here’s how we can work together: 💰 $9/Month – The Supporter Plan: Perfect if you love the podcast and wan...

How to Use Video (Without Fancy Gear) to Attract Local Families) 27.10.2025

 Think you need a professional camera crew to attract new families? Think again. In this episode, Christina shares exactly how to use your phone to create simple, powerful daycare videos that build trust and drive enrollment — no editing software required. You’ll learn: The 3 types of videos you can make today (welcome tour, testimonials, daily moments) Easy tips to make your videos look prof...

Stop Posting Randomly! 5 Proven Social Media Themes That Convert for Childcare Centers 22.10.2025

In this episode, Christina breaks down 5 proven social media content themes that help childcare centers connect with parents, build trust, and fill open spots faster. ✅  You’ll learn how to:   Build trust with behind-the-scenes “real life” posts   Spotlight your teachers, children, and unique programs   Share educational content parents love   Show your daycare in action...

3 Facebook Ad Mistakes Home Daycares (and Small Centers) Make — and How to Fix Them 20.10.2025

Running Facebook ads but getting zero results? In this actionable episode, Christina shares the 3 most common Facebook Ad mistakes she sees home daycares and small childcare centers make — and exactly how to fix them. Before you spend another dollar boosting a post, listen to this! 🔍 Inside This Episode: Why boosting a post isn’t the same as running a lead ad (and what to do instead). How poor or...

What Every Daycare Should Post on Social Media Weekly (Simple Formula) 15.10.2025

Struggling with what to post on your daycare’s social media? In this episode of the Grow Your Daycare Podcast , Christina gives you a repeatable, low-stress social media strategy that works — even if you only post 3 times a week! You’ll learn exactly what types of content build trust, keep your daycare visible online, and help increase daycare enrollment through social media . If you’ve ever wonde...

Why Are Parents Not Reaching Out? 3 Inquiry Funnel Leaks to Fix This Week 14.10.2025

You're posting on social media… but no one is calling. Why? In this bite-sized episode, Christina breaks down the 3 biggest reasons daycare owners aren’t getting inquiries — even if they’re posting regularly on Instagram or Facebook. If you're a daycare owner or childcare provider wondering why your posts aren’t leading to tours or phone calls, this episode is for you. 🔧 What You’ll Learn: The Vi...

How to Build Trust with Parents in 60 Seconds or Less 13.10.2025

In the world of childcare, trust is everything — and you have less than a minute to make a great first impression. In this fast and focused episode of the Grow Your Daycare Podcast , Christina shares simple, powerful strategies to build trust with parents before they even ask for a tour. You’ll learn how to use daycare marketing trust triggers , boost your credibility online, and create a wel...

The #1 Mistake Daycare Owners Make on Their Website (And How to Fix It) 08.10.2025

Is your daycare website actually helping you get enrollments — or silently turning parents away? In this episode of the Grow Your Daycare Podcast , Christina reveals the most common mistake childcare websites make: unclear or missing messaging above the fold. If parents have to scroll or guess who you are, where you’re located, or how to reach you — they’ll leave. This episode walks you through ex...

Is Your Daycare Google-Friendly? Here’s How to Check 06.10.2025

Can parents actually find your daycare when they search online? In this quick episode of the Grow Your Daycare Podcast , Christina shares a step-by-step guide to checking if your daycare is Google-friendly — and what to do if it’s not. You’ll learn how to optimize your Google Business Profile , use local SEO strategies for childcare providers , and make sure your daycare website is mobile-fri...

How Do I Compete with Larger Centers? Strategies for Small Daycares That Win 01.10.2025

Feel like the big daycare center down the street is stealing all the attention? In this episode of the Grow Your Daycare Podcast , Christina shares smart, effective strategies for small daycare owners and home childcare providers to stand out and successfully compete with larger centers . You’ll discover how to turn your smaller size into a competitive advantage, build parent trust, and highl...

Why Smaller Home Daycares Can’t Afford to Ignore Their Marketing 29.09.2025

If you run a small home daycare, you might think marketing is only for big centers with big budgets. But in today’s episode of the Grow Your Daycare Podcast , Christina breaks down exactly why home daycare marketing is not optional — it’s essential. Whether you have 3 kids or 13, your visibility, messaging, and reputation matter. We'll explore how strategic marketing helps home daycare provid...

3 Fast Ways to Get More Daycare Enrollments This Month 24.09.2025

📌 Episode Description : Need a fast boost in daycare enrollments? In this quick-hit episode of the Grow Your Daycare Podcast, Christina shares three proven strategies you can implement right now to increase your childcare center’s enrollment this month. From optimizing your Google My Business listing to launching a short-term daycare promotion and activating referral marketing for daycares,...

Will Facebook Ads Get Me More Enrollments? What Every Daycare Owner Needs to Know 22.09.2025

Thinking about running Facebook ads to boost your daycare enrollments? In this episode, Christina unpacks the real answer to the question: “Will Facebook ads work for my child care center?” You’ll learn when to use them, what mistakes to avoid, and how to make sure your ad dollars actually lead to tours and enrollments—not just clicks. You'll discover: 📌 Why most Facebook ads fail to bring in rea...

Case Study-Facebook ads gone wrong 20.09.2025

🔗 Resources & Links Mentioned: ✅ Join our free SKOOL community for resources and support: https://www.skool.com/childcaremarketing/about ✅ Get 1:1 marketing support or done-for-you daycare services: https://www.childcarebusinessmarketing.com/done-for-you-services 📧 Email us: info@childcarebusinessmarketing.com 📺 Subscribe on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0y...

Things Every Parent Looks for Online (That Most Daycares Forget to Show) 17.09.2025

Is your center showing what really matters to parents? In this episode, Christina breaks down the top three things parents are looking for online when researching child care providers—and why most centers miss the mark. Cute content isn’t enough. Parents are shopping for trust, safety, structure, and philosophy—not just smiles and snack time. You'll learn: ✅ What types of content actually build t...

Why Small Home Daycares Can’t Afford to Ignore Marketing 17.09.2025

Are you still relying only on word of mouth to fill your daycare? In 2025, that just won’t cut it. In this episode of the Grow Your Daycare Podcast , Christina — a former childcare center owner turned childcare marketing strategist — breaks down why home daycare marketing isn’t optional anymore. Families don’t drive around looking for signs or wait for neighbor recommendations. They Google, they s...

🚫 Likes Don’t Pay the Bills—Leads Do 15.09.2025

If your daycare marketing strategy is focused on likes, shares, and followers—but you're still not getting childcare enrollment leads, this episode is for you. 💥 👉 Learn how to shift your focus from vanity metrics to conversion strategies that fill your daycare or preschool with ideal families. In this episode of the Grow Your Daycare Podcast, Christina breaks down: ✅ Why likes don’t equal reve...

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