Axiom Strategic

Grow With Purpose

Business EN ↓ 199 episodes

Grow with Purpose is a podcast for leaders, entrepreneurs, and business owners who want to build more than just a profitable company — they want to build a business that matters. Rooted in the principles of Joey Brannon’s book, "Grow with Purpose," this show explores what it means to grow on purpose and with purpose . Each episode features real conversations with business owners, industry experts, and mission-minded leaders who are integrating faith, values, and strategy into every layer of their business. Topics range from culture and team health to financials, operations, leadership, hiring...

Be sure to visit the podcast's website and support the creator: www.axiomstrategic.com

Author

Axiom Strategic

Category

Business

Podcast website

www.axiomstrategic.com

Latest episode

Oct 2, 2026

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Episodes

50: REACH Ecosystem Part 2 08.03.2021

Last week we covered the relational drive in the reach ecosystem which describes the degree to which an individual engages emotionally in everyday circumstances. This week, we take a look at achievement drive and delve into the intensity in which one approaches goals. Find out if you are more: (1) Measured or Intense; (2) Assertive or Reflective; (3) Bold or Cautious; (4) Adaptable or Flexible; (5...

49: REACH Ecosystem Part 1 08.03.2021

REACH: The Insights to Know and the Resources to Grow .

48: Professional Sales and Sales Management 02.03.2021

Shawn Milliken of Roofing by Curry joins us to talk about sales and sales management. Getting the most from your team is as much an art as it is a science, and Shawn shares both perspectives with us.

47: Getting Strategic With Insurance 01.03.2021

Patrick Wright and Keith Mercier of CBIZ Insurance. provide a strategic approach to managing risk that can benefit small businesses of any size.

46: Business as Ministry (Grow with Purpose Chapter 10) 17.02.2020

Small businesses growing with purpose often change the world in more lasting and meaningful ways than any church program, nonprofit, government institution, social club, volunteer group, or grassroots movement.

45: What You DON’T Do Matters MOST (Grow With Purpose Chapter 9) 16.02.2020

Picking the right strategy for your business and staying on track is one of the most conducive elements of success. This chapter reveals our “secret sauce” to strategy!

44: The Coach Always Knows the Score (Grow With Purpose Chapter 8) 15.02.2020

Financial Metrics Owners Should be Aware Of but Actively Understand What They Are and What They Mean

43: Get Out of the Way (Grow With Purpose Chapter 7) 14.02.2020

The tools you need to plan and execute the long-term goals that will lead to the growth of your business, instead of just putting out fires.

42: Customers Are Real People (Grow With Purpose: Chapter 6) 13.02.2020

Chapter 6 walks you through sales and marketing and gives you insight on how to best interact with your market according to your values.

41: Create the Playbook (Grow With Purpose: Chapter 5) 12.02.2020

Small businesses and large ones often struggle with basic business systems and processes. The playbook is our answer to the old SOP manual. It doesn’t have to be hard to put together, but more importantly, it is an essential part of creating a predictable and repeatable experience for customers.

40: Customers Come Second (Grow With Purpose: Chapter 4) 04.02.2020

If you want to grow your business, you will have to delegate much of the day-to-day operations, even the management, to others. Yet somehow the delusion persists that putting customers first is the way to grow. It’s not. By leapfrogging your team members and focusing on customers, you create a disconnect that virtually ensures you will not build a scalable business.

39: Leadership in Small Business (Grow With Purpose: Chapter 3) 29.01.2020

Chapter three is all about leadership, and the fact that it doesn’t have any boundaries. Small business owners that want to be effective leaders must embrace the fact that leadership responsibilities follow them wherever they go. In this episode, we talk about the five traits of great leaders.

38: The Message Needs a Messenger (Grow With Purpose: Chapter 2) 21.01.2020

This is week two of going through Joey’s book, Grow With Purpose. In chapter one we learned about the message of values, vision, why and mission. This week we shift our focus from the message to the messenger.

37: It All Starts In Your Head (Grow With Purpose: Chapter 1) 14.01.2020

For the next few weeks, we will be going through Joey’s book, Grow With Purpose. This week, we start with chapter 1 on values, vision, why, and mission (VVWM).

36: Fifty-Two (52) Strategic Todo's for the New Year 07.01.2020

Growing businesses do it. Stagnant and stuck businesses don’t; they are just too busy handling issues, putting out fires and filling orders. So where do you start? This week’s blog post lists fifty-two (52) Strategic Todo’s that business owners can take up to begin making serious and significant changes to the business over the next year. On this episode, Joey and Devin dig a little deeper on a fe...

35: Strategic Planning for Nonprofits 31.12.2019

Nonprofit organizations need a good strategic plan just as much as any for-profit business. But the absence of a majority shareholder, the presence of a non-owner board of directors, CEO’s dealing with succession, and volunteers passionate about their work make things much more challenging. In this episode, Joey and Devin discuss the issues facing CEO’s and board members when it comes to strategic...

34: Strategic HR Management 24.12.2019

If you think of HR and HR Management as a cost center, you are missing a key strategic priority when it comes to long-term growth and competition. In this episode, we discuss administrative HR vs strategic HR, how to tell the difference, and what you might be missing when you fail to consider the HR bottleneck in your strategic plan.

32: Attracting and Retaining Great Talent 10.12.2019

In a time and a market with virtually zero unemployment, attracting and retaining top talent has become a big priority for small businesses wanting to grow. Tune in to find out how to run a continuous hiring process, creating a future org chart, recruiting toolbox, developing future workforce, creative help wanted ads, best interview practices, the best approach for getting the job you want, and w...

31: A Strategic Approach to Debt 04.12.2019

Sometimes you need to leverage other people's money to grow or accomplish strategic objectives. In this episode we cover the basics of business borrowing and the things you need to consider before you start looking for a business loan, whether that money is to… 1) buy property, 2) finance equipment, 3) obtain working capital, 4) or buy a business outright.

30: Pitfalls of Strategic Planning 27.11.2019

Common strategic planning pitfalls.

29: Delivering Blue Collar Value 27.12.2015

Pricing and selling value are common topics among white collar professionals like CPA's and attorneys. But do roofers and AC repair companies need any help in this area? A couple of recent conversations show blue collar service industries deal with exactly the same issues with pricing and selling value to customers. In this episode, Joey goes in depth to give real life examples of how things go wr...

28: Rewarding Professionals 07.12.2015

Professionals are those who take their work to the next level. It has little to do with the color of your collar and everything to do with how much you care about the value you deliver. In this episode, Joey talks about how you reward this innovative and pivotal group in your organization.

27: THINK! The Six Questions a Business Owner Should be Able to Answer 30.11.2015

For most business owners, the starting gun goes off early every morning, and the finish tape is nowhere in sight. Asking (and answering!) these six questions will give priority and perspective to your day and week. 

26: Show Me the Money - Cash Strategies 23.11.2015

Businesses spend lots of time working on strategies for operations, customer service, sales...you name it. But how often do they have explicit strategies for CASH? Without cash, your mission is put on hold. In this episode, Axiom founder Joey Brannon talks about the handful of cash strategies that can improve your overall business.

25: Time Management Boundaries for Bosses 18.05.2015

When it comes to time management, the boss sets the tone. Even the best time manager can become frustrated and unproductive under a boss that doesn't respect boundaries and can't understand the role he or she should be playing in the organization.

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