Axiom Strategic
Grow With Purpose
Grow with Purpose is a podcast for leaders, entrepreneurs, and business owners who want to build more than just a profitable company — they want to build a business that matters. Rooted in the principles of Joey Brannon’s book, "Grow with Purpose," this show explores what it means to grow on purpose and with purpose . Each episode features real conversations with business owners, industry experts, and mission-minded leaders who are integrating faith, values, and strategy into every layer of their business. Topics range from culture and team health to financials, operations, leadership, hiring...
Be sure to visit the podcast's website and support the creator: www.axiomstrategic.com
Author
Axiom Strategic
Category
Podcast website
Latest episode
Oct 2, 2026
Where to listen?
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Episodes
97: What To Do About The Coming Recession with Ben Sturgill 22.06.2022 1:03:41
This week my good friend Ben Sturgill joins us to talk about economic indicators, recession, inflation, wages and what small business owners can do to stay on top of things in a rapidly changing economic environment.
96: Building Business Managers 15.06.2022 24:43
What's the difference between a project manager and a business manager? Is it possible to build a great business manager? In this episode, Joey and Cameron discuss the qualities and characteristics of a great business manager, and what we can do to train, coach, and empower them to take more "ownership" in their roles.
95: Signs of a Toxic Culture (ones in need of a 180) 09.06.2022 32:10
Last week, Devin and Cameron began a 2-part series on exit interviews and discussed the why and how behind them. If you missed it, make sure to give it a listen first. This week, in Part 2, Devin and Cameron share the top questions you should be asking in your exit interviews and also discuss what to do when you feel like the conversation isn't going anywhere.
94: Exit Interviews Part 2 of 2 18.05.2022 21:09
Last week, Devin and Cameron began a 2-part series on exit interviews and discussed the why and how behind them. If you missed it, make sure to give it a listen first. This week, in Part 2, Devin and Cameron share the top questions you should be asking in your exit interviews and also discuss what to do when you feel like the conversation isn't going anywhere.
93: Exit Interviews Part 1 of 2 12.05.2022 26:03
Exit interviews can be intimidating. What questions should we ask? Who should do the interview? How do we make sure we're not wasting anyone's time? In Part 1 of this 2-part series, Devin and Cameron lay the foundation for "why" and "how" to conduct exit interviews. Join us again next week as they jump into Part 2 and share the top questions you should be asking. Why are you leaving your current p...
92: Leadership Opportunities Non-Profit Boards Provide 04.05.2022 46:24
Michael Corley is a highly regarded advisor to non-profit organizations and their boards. He has also served in President, Vice President, COO, and CFO roles inside large for-profit businesses. His perspective on the relationship between the for-profit and not-for-profit world is unique. This week, Michael joined the Axiom Podcast to talk about the leadership opportunities that non-profit boards p...
91: Severance Packages 27.04.2022 32:40
What's the state of your severance program? Is it a formal benefit or an informal gesture of goodwill offered on a case by case basis? Is it leading to a positive reputation in the market, or are you leveraging it to cover a multitude of sins? In this episode, Joey and Devin discuss severance packages and ways you can leverage your current offerings to end employee relationships well.
90: Workforce Capacity 13.04.2022 41:29
The challenge most businesses are facing in the current economy is the same: they can't find good people to do the work. But have you ever stopped to measure the actual capacity of your current labor force? In this episode, Joey and Devin discuss the qualitative and quantitative measures of workforce capacity and how you may have more capacity with your current labor force than you realize.
89: Values Based Culture 06.04.2022 58:20
David Sobelman is the CEO of publicly traded Generation Income Properties (NASDAQ: GIPR), and one of Axiom's all-time favorite clients. GIP maintains a commercial property portfolio and is a landlord for Starbucks, Best Buy, Kohl's, Sherwin-Williams, and other national brands. When we think of the GIP team, there are a couple of things that come to mind... 1. They are an incredibly smart group of...
88: Preparation - Space 31.03.2022 22:11
In this episode, we dive into the final element of skillful preparation and discuss the importance of space and how essential it is to be properly prepared. You’ll learn what we mean by “space”, how space relates to ceiling fans(?!), and our take on tools to help you leverage your space for preparation. Join the final piece of our discussion to end long nights before your big meeting!
87: Preparation - Place 23.03.2022 28:06
You've had weeks -- dare I say months -- since this important date was put on the calendar! Yet there you are, worn thin with stress, trying to finalize the details of this important pitch. If only we prepared better. But what does that look like? In this episode, we dive into the second element of skillful preparation and discuss the importance of place for being prepared. Where should one prepar...
86: Helping Clients Achieve Their Vision 17.03.2022 33:51
This week, join us as Joey is interviewed by Susan Tatum host of “Stop the Noise” podcast. Joey and Susan discuss how service organizations can only grow as much as their vision allows. In this interview, we discuss strategy vs focus and how Axiom guides businesses to achieve their vision long term. Joey also shares the 5 layers of competency every service organization needs in order to succeed. T...
85: Preparation - Time 03.03.2022 39:14
You've had weeks -- dare I say months -- since this important date was put on the calendar! Yet there you are, worn thin with stress, and trying to finalize the details of this important pitch. If only we prepared better. But what does that look like? In this episode, we dive into the first element of skillful preparation and discuss the relationship between time and being prepared. How much time?...
84: Niching Your Product or Service 22.02.2022 1:13:05
How to niche your product or service. Kyle helps answer questions such as, "When should you niche down?", "What's the process for creating a niche?", and "How do you create a niche offering as an additional revenue stream?"
83: Building a Great Culture - Execution 18.02.2022 24:33
Can you have a great culture where there are values that govern how people are treated, where there is a compelling over the horizon vision, where there are great servant leaders BUT NOTHING EVER GETS DONE? I don’t think so, and that means we have to talk about execution. Deciding what gets done is often a matter of deciding what is not going to get done. Strategies (as few as possible) help us fo...
82: Building a Great Culture - Vision 03.02.2022 45:59
This is the third episode in our four part series on building a great culture. Joey goes over the role vision plays in attracting and retaining great talent and the responsibility of the leader to cast an “over the horizon vision.”
81: Building a Great Culture -Leadership 25.01.2022 35:05
In this second of four episodes on building a great culture, Joey discusses the elements of great leadership and how to build a leadership team that will steward and carry on the culture seeded with clear values.
80: Life Cycle of Small Business Financial Planning 20.01.2022 1:26:41
Business owners don’t operate in a box”, so why should your finances be "boxed"? Our special guest, Drew Allen, joined us to cover the life cycle of small business financial planning. Tune in to learn how to invest in your company during each of its distinct phases.
79: Building a Great Culture-Values 22.12.2021
Everyone wants a great culture, but how do you build one? Culture is something you witness in the interactions between people, not a particular style of design or whimsical furnishings. So how do you define how you want people to interact? With values.
78: Authentic Engagement 03.12.2021
There’s been a shift in our world and it’s showing in our workforces. Employees are longing for authentic connections with their leaders. They’re looking for better cultures, connected and supportive teams, and leaders who communicate and empower. That’s why I’m excited to share with you our conversation with Steve Shenbaum. Steve, is the Founder and President of Game On Nation. Deploying his tale...
77: Roles and Venues 18.11.2021
Think about the different roles that you play in life. Spouse? Son? Daughter? Mother? Father? Brother? Sister? We all play several roles in our lives, and each role requires a different attitude or subset of skills. In business, we have many different roles as well. Join us on this week’s podcast to find out the four general roles in business and how to become more successful in each of those role...
76: Delegation 04.11.2021
Do you find yourself holding back from delegating work to others? High achievers often do. You tend to know how you want things done and it’s difficult to accept anything less than YOUR best when it comes to tasks and assignments. But the real issue is not about getting the job done, it’s about empowering others to take responsibility. Join us as we guide you through the four steps to successful d...
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