Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team

In this episode, we go over the three types of buyers. Neuroscientists have discovered that people "spend till it hurts" and can be categorized into different types. The three types are separated by their pain level when it comes to spending money. Spendthrifts are the buyers/spenders with the highest pain tolerance when it comes to spending money and make up 15% of the spenders. ^1% make up the m...

Be sure to give your customers a label. Be sure it contains a powerful word that will make them more likely to feel an invisible pressure to live up to the label.  Labeling and calling people "Active Listeners" will psychologically make them more likely to be active listeners. We like to be and feel consistent, so when we believe that others see us a certain way, we feel an unconscious pull t...

It is imperative to have a minimum offer for customers. Here's why. When people have to spend any amount of time thinking about something it can create "action paralysis" causing them to shut down and not make a decision, they may even put it off and never actually make it.  But having a minimum offer for them to choose to start with it lets them off the hook with an easy choice. This is bett...

People will very often do what is expected of them, even if it is uncomfortable or inconvenient for them to do so if they also believe it will benefit them in some way. You can use this to increase engagement in your live events, either in person, on Facebook, or on Youtube.  Very often people underestimate their value and in so doing tend to let people off the hook when it comes to asking th...

Today w are discussing the differences and often misunderstood intrinsic and extrinsic motivation. Many people believe that they are motivated by money, this is a misconception. Money is only a means to an end. It is a tool for getting what people really want and motivates them. Money is a placeholder. Do not fall to the shortcut of offering people money if you are trying to truly motivate them. S...

Welcome to the 12th week of the Podcast. This week we talk about the Information Gap Theory. Developed by George Loewenstein in the early 1990s, this theory suggests that people will have a desire to fill in a gap in the knowledge between the information they have and the information they find out they are missing.  By having an intriguing title on your article or ad, you can entice them to w...

This week we talked about the psychological principle of Scarcity. When things are harder to acquire, and the supply is limited, they become more attractive.  How to use this to grow your business: You can limit the number of available products or services. You can limit the window of opportunity to purchase your product or service. You could even make it available only to the who complete so...

People are hard-wired to listen and obey authority figures. We are taught at a very young age to respect elders and obey authority figures. We assume that people in uniforms are in positions of authority. People whose opinions we value have authority over us. We need to be more mindful of who we have authority over and we can also use this phenomenon to help us grow our business just like the big...

It isn't much wonder that we are more likely to purchase from or support a person or business we like over one we have no connection with. Spend the time and energy to make connections with your customers and clients. If they like you, they will be much more likely to buy what you are selling. If you want to make the process of selling more virtual while letting your customers like you, be sure to...

In this episode, I explain the psychological phenomenon of social proof. I go over why it is important for you to use customer testimony to increase the likelihood that people will buy from you.  Please subscribe so you don't miss anything and if you like this podcast, please rate it on whichever platform you listen on. For more information on funnel marketing be sure to subscribe here and ge...

In this episode, I go over how the seventh week in business went and ended and I talk about the psychology secret of consistency and commitment. The week ended with a bit more organic traffic (I'm up to 6 this week), but nothing to get overly excited about yet. I worked on writing keyword-rich articles and targeting long-tail keywords in an attempt to increase my site's authority by ranking high f...

In this episode, I talk about how the 6th week went, it was a fast week and I slacked off on the amount of work I did on the business. I was only able to commit 2 hours to work on my business and have a long laundry list of things that need to get one. The psychology principle of the theory of reciprocity is a game-changer for small businesses, especially online businesses. It helps businesses con...

In this episode, I give you the rundown of the week in business for week five. I focused primarily on Facebook and trying to obtain backlinks. I was not surprised to see that Facebook still rewards native content, especially that which is created live for Facebook, and they punish any posts that attempt to lead you away from their platform. Be sure to subscribe and listen every week for more infor...

This week was tough. Staying motivated is difficult unless you have a mentor to help you through the tough times. They keep you pointed in the right direction. As for progress this week, virtually none. Which is why I needed the additional motivation to keep going. But I was reminded that consistency is the key to success by my mentor. So I dove in and wrote an article defining and exploring being...

In this episode, I go over the way week three wrapped up. It was not as exciting or expansive as I would have hoped, but it was a good week anyway. We also touch on getting ready to launch your online business. I mention a free download of my Prelaunch Checklist . So follow this link and get yours today.

In this episode, I go over the second week in business. The website has been launched, it's getting only a little social traffic and virtually no organic traffic yet. We also take the opportunity to discuss getting organized and getting started. We cover identifying your skill set, your potential market, and your goals. We also go over why it is so important to allow yourself the right to be bad a...

This episode I talk about what it means to plan, why it is important, and why it may be your undoing when it comes to starting your business right. Plus I will do a week 11 overview of my case study and attempt to put my money where my mouth is, and build an online business from scratch.

This is the very first episode for the Grow an Online Business Podcast. This is the description and introduction to the podcast and the reason for creating it. It is a bumpy ride, but I have to start somewhere, at least it seems that I can only get better next time.