Groundswell Origins Podcast

What is the right mix between Paid and organic? Sometimes paid advertising makes sense - when and how do you formulate a strategy to ensure you are not dependant? In this episode I go in-depth with Growth Marketing expert Adam Dolittle as he shares his insights from years of experience working client side with Geico and in his current role at Social Code .    The Groundswell Podcast—interviews leg...

In this unique episode I interview Groundswell client and marketing maven Katie Gertsch who has been quietly challenging the industry norms enabling her business to take flight and reach new levels. She is co-owner of Purcell Heliskiing a boutique family run company that transformed her business marketing over the course of a couple of years. In this episode we do a deep dive into the strategies a...

In this episode I interview branding expert & entrepreneur  Jeremy Miller. He is the founder of a consultancy called   Sticky Branding  and the author of Sticky Branding and his just released book:  Brand New Name .  We discuss the process of building / choosing / designing a brand name that will be unforgettable and authentic to your business DNA by involving employees in the co-creation.  Jeremy...

Sean Callagy shares with me his insights into how Influence Mastery impacts business growth acceleration . In this 3 part Series  I met with Sean Callagy who is considered one of  most successful lawyers in the US who has designed a proven process to accelerate your business growth. The 3 topics I cover (over 3 podcasts) are Personal Mastery, Process Mastery and Influence Mastery all of which work...

This is part 2 of 3 with Sean Callagy sharing with me how Process Mastery impacts business growth acceleration. In this 3 part Series I met (and surfed) with Sean Callagy who is considered one of  most successful lawyers in the US who has designed a proven process to accelerate your business growth. The 3 topics I cover (over 3 podcasts) are Personal Mastery, Process Mastery and Influence Mastery...

Sean Callagy shares with me how Personal Mastery impacts business growth acceleration. In this 3 part Series  I met with Sean Callagy who is considered one of  most successful lawyers in the US who has designed a proven process to accelerate your business growth. The 3 topics I cover (over 3 podcasts) are Personal Mastery, Process Mastery and Influence Mastery all of which work together and get yo...

Creator of global award winning transformational program: Neuro-Shine Technology (a blend of NLP, Coaching, Neuroscience, Metaphysics, Quantum Physics and Cosmology. This powerful approach helps people gain personal and business insights. She has trained with the best in the world, including Dr. Richard Bandler, Tony Robbins, Robert Kiyosaki, Brendon Burchard, Dr. Joe Dispenza and many other world...

Jeff Cochran is a master facilitator and Partner/Owner with Shapiro Negotiations Institute. He delivers training to some of the worlds' leading organizations on how to maximize clients ability to create mutually beneficial and profitable long-term relationships with customers and peers.    Jeff is a sought after speaker and trainer on helping professionals at all levels use a systematic approach t...

Today on the show we'll be talking a lot about mindset, techniques for optimizing your life, and marketing, marketing, marketing. My guest, Scott Martin has been a professional strategic marketer for as long as he can remember. He's worked for big agencies, startups, and founded multiple growth marketing and content-related businesses. He has a passion for the the outdoor and adventure space,  esp...

Business Transformationist, Innovation Pioneer, Founder of the Slingshot Framework. One of the core, original experts of Blue Ocean Strategy, the new millennium's most influential management concept, and contributor to the worldwide bestselling BOS book. Launched the Slingshot Framework in 2011 - as expansion of his BOS work. Slingshot enjoys worldwide recognition at the forefront of global innova...

Matt Mosteller  adventurer, blogger, author, and freelance journalist Powder Highway based influencer, lifelong ski bum and outdoor adventurer, and sought after writer whose work has been published in countless major city newspapers, magazines and outdoor centric websites. When not escaping Grizzly Bear attacks, running wild rivers in Northern BC, or lost in the Arctic in a mid winter expedition,...

Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution. Research by SatMetrix in 2015 ranked Don and Martha as the world's #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was lis...

One of the top Personal Branding experts and host of a weekly top management and marketing podcast called "Beyond influential". Brittnay shares her insights on everything from mindset, social media marketing, and branding. Having worked with Gary Vaynerchuk and Marie Forleo and others, Brittany has been building her reputation as a personal branding expert.  Learn in this episode from Brittany on...

This might be one of the most important podcast episodes you listen to if you sell your services - especially if you're an entrepreneur and are creative, consultant or in professional services. Blair details how to build your practice with niche targeting and command higher prices at a lower cost. Oh and without actually "pitching your business" Sounds too good to be true?    Better paddle in folk...

One of the most important marketers to pay attention to - Neil Patel share his perspective on Social Media, Content, Branding and so much more. This episode was such a honour to have Neil share his thoughts and time with the show. He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneu...

What and who is a Changemaker ? Learn from B2B Social Selling expert Tim Hughes ideas and techniques to beat out your competition using what he is now calling SMARKETING - a evolution of Social Selling and blending marketing. He has authored the capstone book on the topic called Social Selling : Techniques to Influence Buyers and Changemakers and he recent book Smarketing : How to achieve Competit...

Formerly an international model, Nikki's own health journey led her to become passionate about helping others create a balanced and fulfilled life through food, exercise, and spirituality. She is now a well-known motivational speaker, best-selling author and podcast host. In this episode she shares the strategic shift from being an Influencer to being a person of Influence. A Instagram expert and...

In this remarkable episode Jay shares why Talk Triggers are essential to exceptional word of mouth marketing. He is a 6 time New York Times best selling author, world renowned speaker, 7th generation entrepreneur, build 5 multimillion dollar businesses- So he has some serious street cred.  Jay Baer goes the distance and details How to build a framework for word of mouth and develop your own Talk T...

We must stop marketing and start "Customering" Learn how Markets are convenient fiction for companies that don't want to treat customers as the unique individuals they truly are. Joe Pine a Internationally acclaimed author, speaker and business visionary shares his principles of "Customering" and how businesses will shift entirely on communications which have unique value for individual customers...

Michael Brenner Content Marketing expert shares how CMO's and companies build effective customer centric experiences with next level Content Marketing.  He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co-Authored 2 bestselling books "The Content Formula" and "Digital Marketing Growth Hacks" . With over 1,000 articles in The Economist, Th...

I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book:  Making It Personal and How to Profit from Personalization without invading privacy , which has predicted many of the personalization practices that have become mainstream today.  The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across ind...

On this episode Scott Martin is interviewed by friend Jeremy Jansen after finishing a 4 day Tony Robbins event in San Jose California. Scott and Jeremy discuss their experiences and the take aways from the event and go into how Scott got into Tony Robbins in the first place. You will hear Scotts insights on mindset, marketing, techniques for optimizing your life, presepective and skill set. The Gr...