Groundswell Origins Podcast

This episode features Tucker Max, the founder of scribe media, a professional-publishing company, and Lioncrest Publishing both working with Scott used for create his book. In this episode Scott and Tucker do a deep dive into why write a book, what are some of the benefits, some of the unique things to think about when self publishing and some of the benefits of it.   The Groundswell Podcast—inter...

A background episode interview by Tyler Chisholm talking about the launch of Scott's 3 year project a Book called Groundswell: The Unseen Wave of Business Growth, The new community for Impact Creators called Groundswell | Inner- Circle and the recent launch of Marketer Magazine and Marketer 101.  In this over 2 hour episode Tyler does a comprehensive background story on what has lead up to these p...

In this episode, Dr. Elizabeth shares the insights she has gained from all her years as a National Geographic explorer learning about ancient wisdom directly from shaman and tribes around the world. She had the deep unique opportunity to learn about Ancient Hawaiian wisdom one of which is called Wayfinding and shares how this can be applied to modern applications. The Groundswell Podcast—interview...

What is web 3? How is web 3 effecting the creator economy? How can we take on web 3 and use it to our advantage? Get ready for the creator economy and get all the juice you need to take on web 3 while hearing from real experiences in this incredible episode filled with everything you need to take on the web 3 space.  "If you don't deliver consistently over time, you're never going to build that tr...

The second part of the Spiritual Groundswell with Guru Singh. We introduce our masterful class and the creation of a collaboration course of the Mindful Marketer.  He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology.  His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the sp...

In this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore's time assisting start-ups with Wildcat Venture Partners.    This episode was such a honor for me since his work had a massive impact on me pe...

Paddle in.   Meet Gary Henderson author of The Clubhouse Creator and founder of DigitalMarketing.org.    In this revealing episode, he expertly walks me thru an in-depth 101 overview of the changing landscape with Web 3 / Creator Coins and NFTs.      This episode is especially interesting because I literally am getting light bulbs as he breaks it all down for me.       He shares how he is changing...

Paddle in.  Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business!  These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix.   In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages...

Paddle in.  Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success. There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, a...

Paddle in. Today's guest Cherie Cohen talks about content syndication and unique approaches to revenue across multiple media platforms in the fast-changing landscape of the World Surf League.  It wasn't that long ago that surfing was an individual's sport. The immense apparatus required to take a personal sport and have it internationally recognized and celebrated is akin to how a small rogue wave...

Paddle in.  Tilting the Content Creator Economy with Content Entrepreneurs  What is a content entrepreneur? When is the creator economy happening? What does it take to be a successful content entrepreneur?  How do you build a strategy to take advantage of the exploding creator economy?  It's about the tilt.  This week's guest is one of the most respected individuals to speak on this topic.  Meet t...

Paddle in.  In this episode, I interview Lucas Di Grassi about his career in marketing new emerging industries, sustainability, innovation and his career in motorsports.  He is a well-known world champion Formula E race car driver who is transforming the industry -completely on the leading edge of speed and innovation. Lucas is one of the most profound experts across so many categories from being...

Paddle In. In this episode, I get some face shots of stoke talking with backcountry lodge owner and industry innovator Jeff Pensinerio who goes by the handle Bald Is Beautiful. As the owner of Baldface Lodge, and Baldface Vahalla in the B.C. Backcountry he hosts guests to some of the most incredible snowboarding/skiing experiences called Catskiing.  Jeff has redefined how to be resourceful in busi...

Paddle in. In this episode, I interview iconic luxury goods leader Pauline Brown author of Aesthetic Intelligence about how the new competitive landscape of brands will be in the codes, or the senses that people remember about your brand.  As former Chairman of LVMH Moët Hennessy Louis Vuitton North America she details the art and science of brand-building under the rubric of Aesthetic Intelligenc...

Paddle in. Dave Navarro is sharing his unique perspective in this rare episode. His deep understanding of culture, trends and even politics.  Dave is a six-string legend, guitarist, singer, songwriter, actor and television personality (considered the first true guitar hero with such notorious bands as Jane's Addiction and Red Hot Chili Peppers).  We explore his unique point of view and experience...

Paddle in. In this episode, we talk about the importance of creating a virtual community around your niche and the new phenomenon of creators and businesses migrating from using social media channels into a sustainable platform where there is better engagement and deeper interactions. Gina is CEO & Co-Founder of Mighty Networks, the premier SaaS platform for creators and brands to start and grow c...

Paddle in. In this episode, I have an in-depth discussion of the misperceptions of influence and many of the unique and powerful ways influencer marketing is impacting business today.  Neil is a celebrated author of 3 books on social media, including Maximize Your Social (Wiley), The Age of Influence (HarperCollins Leadership), on educating the market on the why and how every business should lever...

Paddle in. In this episode, I have an in-depth discussion of the misperceptions of influence and many of the unique and powerful ways influencer marketing is impacting business today.  Neil is a celebrated author of 3 books on social media, including Maximize Your Social (Wiley), The Age of Influence (HarperCollins Leadership), on educating the market on the why and how every business should lever...

Paddle in.  Meet Morgan Maassen an award winning photographer and filmmaker from Santa Barbara, California. An aficionado of art, music, fashion, traveling, cloudscapes, and the ocean. Has created some of the most beautiful and unique images that grace the covers of Surf Magazines and beyond.  Morgan has been interviewed by Wired, Fstoppers, Impakte, Without Walls, ESPN, Stab Photolyfe, Lomography...

Aloha and help me welcome the honourable US Congresswoman Tulsi Gabbard as we talk about business, marketing, aloha and building a groundswell.  We have a unique look into her campaign for her bid for the Democratic nomination for the presidential race. I had the privilege of working with her on that campaign and we talk about some of the strategies and lessons.  Some more background is that she i...

In this insightful and intriguing episode, we kick off Season 3 with highly respected and renowned Guru Singh a master spiritual teacher, 3rd Generation Yogi, author and musician.     He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology.  His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing,...

Ever wonder how you might track word of mouth marketing? Meet Yousuf Bhaijee a growth strategist who might just have the answer for you.  Word of mouth is critical to growing a successful product.  Despite its importance, word of mouth has always been hard to measure and therefore hard to influence.  I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The Word...

In this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this e...

In this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this e...

Zero F's given in this episode with CMO and Co-Founder of Uberflip and author of F#ck Content Marketing.  Randy has been named one of the top 50 Fearless marketers in the world by Marketo.   We do a deep dive into the framework for designing an exceptional content marketing experience.    The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fasci...