Grit Branded

Born and raised in Oklahoma, Elise Southerland’s path has been guided by storytelling, hard work, and the western way of life. From her start as the Bullfighters Only Sideline Reporter in college to her current role as On-Air Host of Western Sports Roundup on The Cowboy Channel, Elise’s career has come full circle. In this episode, she shares how building connections and saying “yes” to every oppo...

In this episode of Grit Branded , Brad Pryor sits down with Devin Marcum, President of Resistol, to talk about what it takes to lead one of the most iconic brands in the western world. Devin shares how his upbringing on a feed yard shaped his work ethic, his responsibility to care for Resistol employees like family, and his advice for young adults building their careers. He also gives an inside lo...

In this episode of Grit Branded , Brad Pryor visits with Logan Lynch — a Louisiana native turned Texan whose passion for horses and communication has led her to a career with the National Cutting Horse Association. Now serving as NCHA’s Communications Manager, Logan shares her path to this role and how her experiences along the way equipped her to succeed. Her passion for her career and love for p...

In this episode of Grit Branded , Brad Pryor talks with Mary Jane Carpenter , a marketing leader with more than 30 years of experience shaping western and outdoor brands. From Mossy Oak and BowTech to Stetson, Resistol, and Charlie1Horse, Mary Jane has left her mark through innovative brand building, sponsorships, and event strategy. A lifelong horsewoman and founder of Ride West Marketing , she c...

With more than 30 years of experience in the westernperformance horse industry, Patty Tiberg has dedicated her career to celebrating the horses, the people, and the culture that make it so special. She currently serves as the Director of Incentive & Sponsorships for the National Reined Cow Horse Association (NRCHA), where she plays a pivotal role in developing programs and partnerships that fu...

This week’s episode features Jake Bloomer, who is preparing to step into a leadership role at his family’s iconic company, Bloomer Trailers. Known for setting the standard in quality and innovation, Bloomer Trailers has become a household name in the western industry. Jake shares his journey of growing up around the business, the lessons he’s learned from his family, and the values that drive his...

This week’s episode Lauren LaFleur talks with Dustin Rogers, a performance horse trainer based in Poolville, Texas. Dustin focuses on training rope horses and reined cow horses. Dustin shares knowledge and experiences from working for two industry legends—Todd Crawford and JD Yates. He shares how the foundation he gained under Todd’s program allows him to create rope horses that are more broke, an...

This week on Grit Branded, Lauren Lafleur sits down with Ryan Motes — a 5-time NFR heeler, American Rodeo and BFI Champion, and respected rope horse trainer. No stranger to the winner’s circle, Ryan has experienced every angle of the sport, from hauling down the rodeo trail to building a business training futurity horses and coaching the next generation. In this conversation, Ryan shares his passi...

In this episode of Grit Branded , Lauren LaFleur, Marketing Director of Rafter P Construction, sits down with videographer and storyteller JD Tollefson . Though he never competed in rodeo himself, JD grew up surrounded by it through his family and friends, a lifelong connection that drives his passion for capturing authentic western stories on film. Since picking up a camera in 2022, he’s made his...

In this episode of Grit Branded , Lauren LaFleur, Marketing Director at Rafter P Construction, sits down with Jessica Wahlert — Marketing Director at Cinch Jeans and Shirts. Jessica grew up on a cow-calf operation in eastern Colorado, and her journey from ranch life to leading a major western brand is a testament to grit, relationships, and seizing opportunity. She shares insights on staying groun...

In this episode of Grit Branded , Brad Pryor sits down with master craftsman and Western industry staple, Kerry Kelley. From launching Kerry Kelley Bits & Spurs in 1995 to building a full-time team and acquiring an East Texas foundry, Kerry shares how he’s built a legacy rooted in quality, craftsmanship, and family values. They dive into the evolution of his business, his deep love for the cra...

In this episode of Grit Branded , Brad sits down with Gary Pierce, Co-Founder of Pure Funding Mortgage—a thriving mortgage company based in Weatherford, Texas, now in its third year and licensed in five states. A veteran of the consumer finance industry, Gary brings over 20 years of experience to the table, helping clients navigate the often-complicated path to homeownership. Originally from a sub...

In this episode of Grit Branded , host Brad Pryor sits down with Casey Tew of Casey Tew Leather Shop. Originally from Belgrade, Montana, Casey shares the story of how he discovered leatherwork in high school and turned it into a full-time business during college. Brad and Casey dive into the craftsmanship behind saddle making, the history of flower stamping, and how Casey found the signature style...

In this episode of Grit Branded, Brad Pryor sits down with rope horse trainer and NFR qualifier Tate Kirchenschlager. Fresh off a win at the Old West Futurity in Utah, Tate reflects on his journey through the PRCA, his experience roping at the NFR, and the grit it takes to compete at the highest level. He also opens up about his transition to training futurity horses and offers valuable insight in...

In this episode of Grit Branded, Brad Pryor sits down with a man who truly embodies the grit and grind of the Western lifestyle—Christopher "Click" Thompson. From ranch roots to rodeo arenas and now to the heart of Western media and storytelling, Click shares the journey that shaped his path, the lessons he's learned in the saddle and behind the lens, and what it means to stay authen...

In this episode of Grit Branded, Brad Pryor sits down with a man who truly embodies the grit and grind of the Western lifestyle—Christopher "Click" Thompson. From ranch roots to rodeo arenas and now to the heart of Western media and storytelling, Click shares the journey that shaped his path, the lessons he's learned in the saddle and behind the lens, and what it means to stay authen...

In this episode of Grit Branded, host Brad Pryor sits down with Shad Mayfield, the NFR World Champion tie-down roper known for his lightning-fast skills and relentless work ethic. From small-town roots to standing at the top of the rodeo world, Shad opens up about the mental toughness, daily discipline, and behind-the-scenes grind that got him there—and keeps him there. Whether you’re in the arena...

In this episode of Grit Branded, host Brad Pryor sits down with Shad Mayfield, the NFR World Champion tie-down roper known for his lightning-fast skills and relentless work ethic. From small-town roots to standing at the top of the rodeo world, Shad opens up about the mental toughness, daily discipline, and behind-the-scenes grind that got him there—and keeps him there. Whether you’re in the arena...

You have probably heard of the 6666's Ranch. The legacy it has left on the Cowboy industry, but have you ever heard of the Doctor that has done it all at the 6666's? Dr. Nathan Canaday shares his life story and cool moments of how he landed his dream job!

You have probably heard of the 6666's Ranch. The legacy it has left on the Cowboy industry, but have you ever heard of the Doctor that has done it all at the 6666's? Dr. Nathan Canaday shares his life story and cool moments of how he landed his dream job!

Growing up in Fort Worth, Chance has been rooted in the Texas Life. Raised by both his parents working hard and showing him how to connect with people and distilling a strong faith in him and showing him to upload to the highest standard of integrity. Journey with Brad & Chance as they walk through his life of heartache and big chances that landed him a spot managing a rising band in the Texas...

Growing up in Fort Worth, Chance has been rooted in the Texas Life. Raised by both his parents working hard and showing him how to connect with people and distilling a strong faith in him and showing him to upload to the highest standard of integrity. Journey with Brad & Chance as they walk through his life of heartache and big chances that landed him a spot managing a rising band in the Texas...

Uwe has been successfully training cutting horses, cow horses, and western horses for all disciplines for over 35 years. Uwe produced several AQHA Cutting Superior Champions, and won multiple AQHA & NCHA European Championships and DQHA & NCHA Championships, and served as an international NCHA judge before moving to the USA in 2001, where he has specialized in training cutting horses, selec...

Uwe has been successfully training cutting horses, cow horses, and western horses for all disciplines for over 35 years. Uwe produced several AQHA Cutting Superior Champions, and won multiple AQHA & NCHA European Championships and DQHA & NCHA Championships, and served as an international NCHA judge before moving to the USA in 2001, where he has specialized in training cutting horses, selec...

A staple in the western culture, something worn everyday by many - the Cowboy Boot. Have you ever wanted to know how it is made or what the process is like? Clay Miller owner of Ramblin Trails Costum Boots shares that with Brad, a few laughs, and about the dang rooster!