Grey Matters, with Steve Dotto

After far too long a hiatus, yes, let’s call this a hiatus, we are back. Grey Matters is more committed than ever to serving the Grey Zone, Baby Boomers and Gen Xers who are looking to reinvent themselves in order to remain relevant in the Digital World.   Links from this Episode   Join the Grey Zone on Facebook at http://facebook.com/groups/gogrey   CNN posted a great debate between a Boomer and...

Your website is still the most important digital asset you have.  I know I sound like I am preaching, but it is so true! Ask yourself these questions as you envision your website: 1- What is your most important engagement 2 - What is your most relevant content 3 - What is your visitors greatest pain point   Then in your design make sure you are focusing on these points!   Links I mention: https://...

Amy Landino has transformed from a "Video girl who makes video about doing video" something she was very good at, to a leader helping her community live the life they desire.  She shares some incredibly valuable insight on her conversion journey, lessons I believe help Boomers big time, as we make the changes we need to to remain relevant in the digital age.  AmyTV - YouTube https://www.youtube.co...

As a business owner, you could be pulled in a million different directions and could try to handle everything yourself. But to be successful and grow, business owners must learn to relinquish control and delegate as well as try new ways of working. Sure, if it ain’t broke, don’t fix it. But what if it could work so much better? Today for you I am providing a list of five tools that have helped me...

Lisa Larter is a practical, no-nonsense straight shooter. She has been for me a trusted advisor and a terrific role model.  Lisa shares some great tips on managing change and opportunity in our lives, and how to carve out your niche. You can find more with Lisa at: https://lisalarter.com/ Lisa's book https://amzn.to/2EYK1h8 All our other Links Worth Visiting! → Join us for Webinar Wednesday, every...

Today on Grey Matters I am going to share one of my genius ideas for rapid prototyping an online course. You can deliver a course in days instead of months.   I have used this system to create more than 10 online courses and list builders. The most important part of the system is the Webinar  Delivery, which encourages questions which we use to fill in any important missing content from the curric...

Overcoming the roadblocks stopping so many from launching a YouTube Channel. Liron Segev joins me. Liron aka TheTechieGuy, is the Director of Customer Success at vidIQ, , a YouTube analytics company. Liron has coached hundreds of YouTube Creators helping them overcome the issues that block channel growth. In this Podcast we tackle the oh so difficult first steps all publishers need to go through w...

Sean Cannell has been growing a YouTube following for, are you ready for it, somewhere around 15 years! His channels are: Video Influencers Think Media Links Mentioned in this Podcast: Amazon Associates Program Heather Torres Homeschooling YouTube Channel

Every online business makes money in different ways. For Content Creators the opportunities are seemingly endless. We do sometimes get so focused on our content that we forget about monetizing it effectively. In this episode I look at my pillars of income, and share with you ways to keep your "eyes on the prize"!

Amy Porterfield has vast experience on both sides of the affiliate world, and I can’t think of anyone more qualified to share the lessons she has learned in building a wildly successful online business. Affiliate programs have been a big part of her success. Great lessons in this podcast with one of my favorite online influencers. Amy’s Podcast Online Business Made Easy  

I know, it sounds so old school, but if you learn one thing from my podcasts, I hope you learn the value of your email list. It is your most important business asset.  Here is a list of the resources I used to help me craft this Podcast, some terrific ideas and advice! Listbuilding https://sleeknote.com/blog/list-building-strategies https://backlinko.com/list-building https://moosend.com/blog/list...

When you start out to build an online business, there is an overwhelming number of things that need doing. Where do you start? What comes first? In this podcast, I talk about the foundation for your online business, the things you need to invest your time and money into to get started on the right foot.

Are we really the sum of the 5 people we spend the most time with? It sounds great, but I don't agree 100% with the idea, BUT I do believe we need to surround ourselves with those who are smarter, than us, different than us those who can lift us up and challenge and support us.  We also need to surround ourselves with mentors, those who can help mold us into more successful entrepreneurs, and that...

There is no doubt in my mind that Social Video will increase in value over time. It is already the most valuable and influential digital asset we can create.  BUT all video is NOT created equal. Not by a long shot, and I am not talking about quality, I am talking about application.  This week on Grey Matters we discuss (actually I pontificate) on styles of video and how the ultimate delivery netwo...

I have developed a real fondness for Affiliate Marketing. I am increasingly realizing the value of investing in Affiliate relationships which are leading to increasing monthly passive income.  In this episode, I will share with you the mechanics of Affiliate Marketing, how all the pieces fit together.  We will also outline the 3 main styles of Affiliate Relationships. Here are the links mentioned...

IMHO Facebook ads are a black hole you an I may never recover from.  Too Dramatic? I am not saying Facebook Ads have no value, they do! It is just that they have become a massively sophisticated platform that we simply do not have the skill set to effectively manage.  That is you and I, the average content creator.  Too many of my online colleagues will encourage you to take a course to unlock the...

This week's podcast was inspired by a coaching webinar I held last week. It was called "Discover Online Business" and it was focused on those just starting out in online business, reinventing themselves or looking to grow their online business. The questions I was asked spoke to some universal challenges I believe we all face when we contemplate online entrepreneurship.    Who is my ICA (Idea Cust...

You can teach an old dog new tricks, and the dog probably loves it! At least this old dog! Building an Online Business has been a rewarding experience, financially and personally, however, there have been detours along the road. This week I share with you some of the key milestones I passed as I built my Online Business. I hope to offer some context, how long it takes, and where breakthroughs come...

Brian Fanzo is a force of nature, a Millennial who has built a business showing brands the how and why of communicating with Millennials.  Push the Damn Button is one of Brian's signature calls to action! He embraces tech on all fronts, but like me, he has a passion for putting the user in charge of the technology. Learn more about Brian at iSocialFanz

I Know! Email lists!!!! Seriously Steve! 2006 is calling! You are going to spend this whole episode talking about email lists? Darn tootin! I have only one thing to say: if you build a good solid email list, you will have a good solid online business. If you build a freaking awesome mail list, you will have have a freaking awesome online business. If you don't build an email list, no guarantees......

I am certain that many of us are reluctant to enter the world of online marketing because if negative experiences we have had in the past when we felt we were being "hustled" by unethical online marketers. Essentially it has soured us to the whole concept. That is a shame because the online space needs more marketers and content creators concerned with being ethical, and setting a good example. In...

I love Phyllis Kahre’s attitude, how she takes on every challenge head-on and dives in, no excuses! You can find her at https://phylliskhare.com/ Do you Grok This? For those of you confused by our “blast from the past” riffing on Phyllis using the term, Grock. It is a term coined in the Robert A Heinlein book, Stranger in a Strange Land (1961). A Science Fiction staple for all of us who grew up in...

 Building a Platform Love this article from Yahoo https://finance.yahoo.com/news/over-50-entrepreneurial-life-just-191044173.html If you like this podcast do me a favour and write a review. We are in our early stages, and iTunes reviews are so valuable to us! Michael Hyatt wrote a great book on Platform, way back in 2012 . The most common building blocks of a platform include the following: Your o...

Show Me The Money! I would be lying if I told you that Content Marketing was a guaranteed path to riches. It took me over 2 years of being a full time content creator before I was able to look at my income and feel some sense of security. Is that representative of what you may experience, can you do it in a shorter time or will it take longer? I have no idea, 2 years is how long it took me. I do b...

Why I Love Webinars Having spent my entire career in traditional media, and I honestly believe that Webinars are the best way for many of us to build community.  To essentially be able to create your very own private broadcast network, complete with comments and chat is nothing short of mindblowing! One of the challenges in talking about Webinars, is they apply in so many vertical areas. Key takea...