greymatters
Grey Matters, with Steve Dotto
Online Marketing and Social Selling for Baby Boomers and GenX. Helping those in "The Grey Zone" reinvent themselves in the digital space.
Author
greymatters
Category
Podcast website
Latest episode
Jan 19, 2026
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Episodes
Authentic Leadership: Balancing Success and Sustainability - GM76 06.03.2025 30:30
Leadership in the Modern Age: Insights from Business Coach Cami Gildner In this episode of Gray Matters, host Steve Dotter and co-host Viveka von Rosen dive into the complexities of true leadership in today's world. Joined by special guest and business coach Kami Guildner, the discussion covers the multifaceted nature of modern leadership for Baby Boomers and Gen Xers. Topics include the impact of...
Cracking the TikTok Algorithm: Lessons from an Unexpected Viral Moment 27.02.2025 23:46
The Viral Nature of TikTok with Todd Maffin | Special Edition of Grey Matters: Episode 75 In this special edition of Grey Matters, host Steve Dotto is joined by Todd Maffin to discuss the viral nature of TikTok. Todd, a former CBC radio show host and digital marketer, talks about his journey from having a modest TikTok account to gaining significant traction by posting content about identifying C...
The Power of Personal Introductions: GM 74 27.02.2025 33:24
GRAY MATTERS PODCAST NOTES Episode: Strategic Referral Marketing with Joanne Black Guest: Joanne Black (America's leading authority on referral selling) Interviewed by: Viveka von Rosen
Kindle Controversy: Amazon sets a deadline for you to "own" your books. 22.02.2025 19:45
Amazon's New Kindle Terms of Service Explained | With Mike Vardy Links from this episode: https://goodereader.com/blog/kindle/amazon-changes-licensing-text-when-kindle-books-are-purchased Step by Step walkthroughs to download your books (if it still is possible) https://www.youtube.com/watch?v=EGJDisov240 In this episode of Gray Matters, Steve Dotto and guest Mike Vardy discuss Amazon's upcoming c...
When Social Media Becomes Judge and Jury | The Doxxing Dilemma - GM 72 21.02.2025 20:44
GRAY MATTERS PODCAST NOTES Episode: Social Media Vigilantism Host: Steve Dotto Co-Host: Viveka Von Rosen EPISODE SUMMARY: This episode explores the controversial trend of social media vigilantism and the ethical implications of using social platforms to deliver justice. *Podcast notes generated by AI (Claude 3.5)
Grey Matters Podcast Reboot! - GM 71 14.02.2025 29:11
Gray Matters Reboot: Navigating Online Life for Baby Boomers and GenX Visit us on Youtube https://www.youtube.com/user/dottotech Welcome back to Gray Matters! Steve Dotto and co-host Viveka von Rosen reboot the podcast after a three-year hiatus. In this episode, Steve shares his guilt and challenges about pausing the podcast and announces exciting new changes, including the addition of Viveka...
Figuring Out Your Business Focus - GM70 03.06.2021 52:14
Show Notes This is the episode of Grey Matters that every person thinking about starting a business - or succeeding in their existing business - should listen to right now. The alternative may mean months or even years of focusing in the wrong direction. The age old question for entrepreneurs, "What should my business look like?" is one where the answer - or at least the correct answer - can elude...
Reality Bites (Literally) - GM69 27.05.2021 32:22
Show Notes These week's news updates by Steve and Rachel will really give you something to sink your teeth into (pun intended). In a special episode focused on current events in business, social, and technology, you'll get informed even as you're wondering what exactly this world is coming to today. First up: Instagram adds a new Drops feature in its Shopping tab, providing a new way to keep shopp...
5 Daily Drivers - GM68 20.05.2021 51:51
Show Notes Apps come and go, and our daily needs constantly evolve. There are probably a few apps you use on a daily basis that, while you may have never heard of them a year ago, you couldn't imagine living without today. In this episode of the Grey Matters podcast, Steve Dotto shares five apps that are his new "daily drivers:" tools that support his goals for health, productivity, finance, e-co...
Shifting Focus After a Pandemic with Mike Vardy - GM67 13.05.2021 1:04:22
Show Notes What does the guy who lives and breathes productivity do to adapt focus when a pandemic hits? You're about to find out, and possibly feel better about the challenges and solutions you've experienced as the world turned topsy-turvy. In this episode of the Grey Matters podcast, Steve welcomes Mike Vardy, founder of Productivityist and author of The Front Nine: How to Start the Year You W...
Is Passive Income a Pipe Dream? - GM66 06.05.2021 1:02:35
If you're heard the term "passive income," you've probably also imagined yourself relaxing on a private beach while dollar signs float dreamlike above your head. It sounds amazing, but is passive income realistic? In this episode of the Grey Matters podcast, Steve Dotto challenges our perceptions of passive income, which may range all the way from thinking of it as a pipe dream or a promised land...
How to Reclaim Your Time - GM65 29.04.2021 1:10:25
Ever imagine how you look and then see a picture which jars you back into reality? How we spend our time - or think we're spending it - often works the same way: our perception can be way off from reality. In this episode of Grey Matters, Steve shares how you can honestly learn how you're spending or misspending your time and, more importantly, how to get it back! We live in an age of constant dis...
Writing IS Doable with Vicki McLeod - GM64 22.04.2021 1:06:05
Staring contest between you and a blank page... Ready? Set? GO! None of us enjoy the feeling of knowing we have something to share yet being unable to put what's in our brain into words on a page. Whatever our personal obstacles are, this episode of Grey Matters will reset your thinking and help you believe that writing whatever is inside you is possible. Often we get stuck on believing that wri...
Be a Pro with Online Payments - GM63 15.04.2021 54:37
"Make money online," they said. "It'll be easy!" they said. Sure, but to make money online you need to know how to handle money online. Listen in to this episode of the Grey Matters podcast to learn what you need to manage online transactions for your business! Think about the last time you wrote or received a check. Even depositing a check these days can be done by taking pictures with your smart...
Podcast with a Purpose featuring Tod Maffin - GM62 08.04.2021 1:01:01
Ever start something without a clear goal or outcome in mind and it winds up being fabulous? This week's episode features a podcaster who took an idea and grew it into a vehicle that's driving full speed ahead... even if the destination is unknown! In this episode of Grey Matters, Steve interviews Tod Maffin - a podcast producer who heralds back to the early days of podcasting and currently hosts...
The New Normal - GM61 01.04.2021 1:00:41
One year. That's the milestone we just hit to mark a full year of life with a global pandemic. Did any of us foresee that we'd still be coping with the upheaval brought to us by COVID-19? In this episode of Grey Matters, we reflect on what's changed - temporarily or permanently - and how we're handling the transformation. The "New Normal" is a phrase we've often heard to reference all of the new w...
Intentional Retirement with Janice Sanders - GM60 25.03.2021 1:00:45
Retirement. Whether it looms toward us or beckons to us (or a mix of both), we want to control it as much as possible. But what happens when it's more of a coerced departure? This week's Grey Matters with Steve Dotto and guest Janice Sanders explores the complexities of calling it a day when it comes to your career. Any number of conditions can determine if your retirement is a positive or negativ...
Becoming a Digital Nomad - GM59 18.03.2021 1:01:51
Wondering if working while traveling for months at a time is possible? Learn from two digital nomads featured on this week's Grey Matters podcast who made it happen. When we think about a job that allows you to travel, often we imagine a role in sales or event planning. Yet as technology has evolved - as connectivity becomes cheaper and computers become more portable - traveling while working spa...
LinkedIn for Boomers with Joyce Feustel - GM58 11.03.2021 44:34
Learn from a Boomer why Boomers should be on LinkedIn in this latest episode of Grey Matters! Steve welcomes Joyce Feustel to share her valuable insights about coaching her generation to see LinkedIn in a new light. Why do Boomers tend to have a tougher time wielding LinkedIn for building their business? It could be generational or even based on gender as it's a primary platform for self-promotion...
Our Business DNA: Then and Now - GM57 04.03.2021 42:48
As we Boomers and GenXers build our businesses today, we must shift from the "build and deploy" mentality of then and shift to the "seed and grow" approach in the now. This episode of Grey Matters takes a brief trip down memory lane as we look back at what all used to go into building a business. Remember how making and collecting payments was all done via paper or hand-to-hand exchanges? How abo...
Never a Better Time to Start Podcasting - GM56 25.02.2021 35:38
What's on your to-do list for tomorrow? Prospecting calls, laundry, prep your newsletter, review your blog draft, and what else? Let's go ahead and add podcasting to your agenda! In this episode of Grey Matters, we get into the specifics of planning a podcast for your business. Since we're pretty much reading your mind, here's what we know going in about why you haven't yet gotten your own podcast...
Who Are You Going to Trust?- GM55 18.02.2021 49:57
In the infamous words of Aladdin in Disney's movie of the same name, "Do you trust me?" Jasmine's reaction is a very uncertain "yes," and that pretty much sums up this week's discussion in the Grey Matters podcast. Whether you're venturing into a chat room or listening to this podcast religiously (we certainly hope you are!) or connecting with your business customers, trust these days is at the he...
Be Cautious with the Gig Economy - GM54 11.02.2021 39:42
What's the difference between the "gig economy" and having a "side hustle?" We define these two aspects of Work 2.0 in this episode of Grey Matters. It's easy to confuse phrases we hear today describing work that isn't mainstream or full-time. We hear about the "gig economy" (on-demand talent and skill) and the "side hustle" (work geared for upward growth), and both sound appealing when we're face...
Small Ball Video and Wallstreet Bets - GM53 04.02.2021 35:26
Video is the most persuasive and influential media, so much more so when it is personalized Using video for conversation, and conversion! We tend to think of video in a rather grand sense. TV YouTube think about all the ways we use it. Tutorials Entertainment News and information Ironically, the most effective mass media platform is also incredibly effective in a one on one intimate application. W...
Fake it till you make it, and other bad ideas - GM52 28.01.2021 38:51
There are a lot of really bad ideas in the online marketing space, that seem like good ideas when you first hear them. But at the top of the list: Fake it till you make it Not only does it undermine the credibility of the person faking it, but it also hurts the credibility of the entire space. Why not call it what it is, - "lie to your community, hopefully, they are too stupid to ever figure it...
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