Greenbook Podcast

Sports research isn't what it used to be. Edwin Roman, Senior Director, Brand Strategy and Content Insights at ESPN, joins our host Lenny Murphy, to discuss the ever changing landscape of sports streaming and research. From virtual gaming to basketball, ESPN is finding new and innovative ways to engage sports fans and adapt to a wider audience. Edwin discusses the deconstruction of fandom and pers...

While reading her daughter a bedtime story about Neil Armstrong, Katie Swindler had an epiphany informing her career in insights and design. Join GreenBook's host, Lenny Murphy, and author of  Life and Death Design , Katie Swindler as they explore behavioral science and inclusive design practices. At Allstate, Katie's approach to design takes into account the nuances presented by chaotic and...

From an MTV VJ to a founder of a multinational company, this insights leader has always prioritized people as a key part of her professional journey. Amishi Takalkar, CEO of NAILBITER joins our host Lenny Murphy to discuss how diversity of voice benefits us all personally and professionally. As she balances her life as a mother and a company lead, Amishi also notes the complexity of identity and c...

Matt Bell, Founder & CEO at Honest Labs, joins our host, Lenny Murphy for this week's episode. Matt has been in the digital marketing industry for 15 years and unequivocally believes that NFTs are the future of brand marketing.  Join us while Lenny and Matt discuss what we're seeing in the NFT and Web3 space and the mechanism for engagement, loyalty and brand love. In this episode, we'll...

After years of studying consumer behavior, two insights industry leaders are on a mission to empower others to lead a more joyful life. Andrew Cannon and Debby Schlesinger-Hellman join the GreenBook Podcast host, Lenny Murphy, to discuss their project that will leverage the reach of the insights industry and positively engage people with the gift of joy. Andrew and Debby walk us through their holi...

When serendipity meets perseverance, one founder pivots and makes his mark organically, without the backing of venture capitalists. Nick Baum, Co-founder & CEO at Tremendous, joins our host, Lenny Murphy for this week's episode, to explore the concept of consumer choice in market research. As a true entrepreneur, Nick talks about platforms that unlock value through creative incentives, deliver...

In this week's episode, our host Lenny Murphy, is joined by a team of professionals working with non-conscious measurements, human-behavioral biometrics, a trinity committed to bridging the gap between humans and machines:  Peter Hartzbech, Rana el Kaliouby, and Martin Krantz. Join their exploration of how human, behavioral research will play a central role in every organization's success, an...

J. Walker Smith, Chief Knowledge Officer, Brand & Marketing for Kantar Consulting, joins our host Lenny Murphy for this week's episode. They discuss the involuntary experiment of digital lifestyles brought about by the pandemic and what we learned having gone through that time. They also get into ways brands can plot a new course ahead with consumer needs and interests at the forefront. In thi...

Anna Lakomy, founder and CEO of Your Career Guardian Angel, joins our host Lenny Murphy in this week's episode. Former market research executive turned full-time career coach, Anna applies her expertise within neuroscience and behavioral science to help her clients. Lenny and Anna discuss how we can apply the lessons we learn in behavioral science to ourselves, in identifying and avoiding burnout,...

In this week's episode: Gregg Archibald and Lenny Murphy, Managing Partners at Gen2 Advisors, talk about the upcoming Business & Innovation GRIT report, while GreenBook's Head of Content, Karen Lynch hosts. The GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights. While still a few weeks away from our formal publication, listen in to this epis...

Dave McCaughan, Founder & Storyteller at BIBLIOSEXUAL, joins our host, Lenny Murphy for this week's episode. Dave has spent three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world’s largest advertising and communication companies. Join us while Lenny and Dave discuss the mindset of people over 65, how that population represents the m...

In this week's episode: Lenny Murphy is joined by Grant McCracken, an Anthropologist and Ethnographer with a Ph. D. from the University of Chicago and the author of 14 books. Grant has studied American culture and commerce for 25 years; he's taught at Harvard, the University of Cambridge, and he was a member of the Convergence Culture Consortium at MIT. Join us while Lenny and Grant discuss the fr...

In this week's episode, our host Lenny Murphy, is joined by industry professionals working on the issue of data quality, now dubbed "the fraud squad": Carrie Campbell, VP Analytics at Ketchum Tia Maurer, Group Scientist at Procter & Gamble Efrain Ribeiro, sampling & panel online access advisor at Zinklar Mary Beth Weber, advocate at Lucy.ai and founder at Case4Quality Join us while Lenny a...

In this week's episode, our host Lenny Murphy, is joined by three individuals leading the industry conversation around inclusivity: Tim Cornelius, Director of Operations at QuestionPro and CEO at P3 Technology; Keyona Osborne, Senior Research Manager at Accelerate (a SmithGeiger company); and Lilah Raynor, CEO at Logica Research. Join us while Lenny explores with these three industry professionals...

In this week's episode : Lenny Murphy, is joined by Jason Alleger, Senior Director, Consumer Insights & Strategy at Traeger Grills and an adjunct professor at Brigham Young University. Join us while Lenny and Jason discuss category disruption, how companies that do disrupt see the world and the problems they are solving, and the importance of storytelling to change a business, and the future o...

In this week's episode : Lenny Murphy, is joined by Nis Frome, COO at JOON and GM at Coderbyte and Session Rewind. Join us while Lenny and Nis discuss the importance of reducing (or eliminating) friction to inspire new product development and the productization of new services. In this episode we'll explore: How learning about the tensions experienced by an individual and/or a company can open the...

In this week's episode, our host Lenny Murphy, is joined by the IIEX North America 2022 GreenBook Pitch Winners from Highlight: Dana Kim, Founder & CEO, and Ethan Kellough, Co-founder and Chief Product Technology Officer. Join us while Lenny explores the start-up world with Dana and Ethan, where their start-up (Highlight) is now, what transpired as a result of their win at IIEX North America,...

In this week's episode: Lenny Murphy, is joined by Thor Olof Philogene, CEO and co-founder of Stravito. Listen in as Lenny and Thor discuss the individual journeys of Stravito's co-founders, what brought them together, what's attributed to their success to date, and what they're doing with their funding to keep their momentum growing. In this episode, we’ll explore: - The rise of purpose-built ins...

In this week's episode : Lenny Murphy, is joined by Linda Lomelino, Senior Director of Product Management, Data Ventures at Walmart. Join us while Lenny and Linda discuss the unique changes that have occurred over the past few years, both in the consumer marketplace and in how Walmart is leveraging the data they collect to serve their commercial customers. In this episode we'll explore: - How insi...

In this week's episode: Lenny Murphy, is joined by Timo Pelz, Vice President of Business Marketing at Reddit. Together, they discuss the concept of Communities 2.0, where who you are no longer matters, but what you are passionate about is everything, and the way what happens online (URL) plays out in real life (IRL). In this episode we'll explore: - The importance of Reddit's mission of bringing c...

In this week's episode: Lenny Murphy, is joined by Talia Parnass, former Senior Lead of Trends & Campaign Management at Pinterest to discuss creating higher quality, more relevant content that's truly mapped to consumer demand. 3 Topics We'll Explore: The Pinterest Predicts annual global trends report that reflects the dominant search trends of more than 400 million users worldwide How brands...

In this episode: Lenny Murphy, is joined by Todd Hoskins, Co-Founder of My-Take, to talk through the changing needs of research service buyers brought about by the disruption to in-person research. Listen in as Lenny and Todd discuss the dichotomy of research providers offering tech innovation vs. those offering consultative research services. 3 Topics We'll Explore: The digital qualitative resear...

In this week's episode: Lenny Murphy, is joined by Nadia Masri, Founder of Perksy, to discuss why allowing for a fun respondent experience yields stronger survey results. Take this deep dive into Nadia's entrepreneurial journey, the theory of gamification in MRX, and the fundamentals of approaching research with a more human-centered lens to create a FUN consumer feedback experience. In this episo...

In this week's episode:  Lenny Murphy, is joined by InnovateMR CEO, Lisa Wilding-Brown, to break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis of sample supply challenges, survey design optimizations, and methodological approaches to maintaining data quality.  5 Topics We'll Explore In This...

In this week's episode: Lenny Murphy, is joined by Benjamin Humphrey, co-founder & CEO of the incredibly successful software startup, Dovetail for an enlightening discussion around customer centricity in R&D, solutions for solving your unstructured data + fragmentation challenges, and the importance of working cross-functionally to help key players understand + leverage insights for better...