Jason Lee & Jordan Upcavage

Green Side Up

Business EN ↓ 132 episodes

Welcome to "Green Side Up: Tackling Entrepreneurial Weeds in Landscaping and Tree Care." Join hosts Jason Lee & Jordan Upcavage, a battle-tested landscaper, and a tree whisperer, as they peel back the layers of small business ownership in the green industry. Get ready for raw stories from the trenches, navigating unpredictable weather, managing demanding clients, and conquering the challenges that define entrepreneurial journeys. Whether you're knee-deep in the dirt or just planting your seeds, this podcast is your companion in the uphill climb of entrepreneurial success. Embrace the messy rea...

Author

Jason Lee & Jordan Upcavage

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Jul 9, 2026

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Episodes

Ep 07. No Crape Murder Here! 22.02.2024

This episode provides an overview of Jordan and Jason's recent jobs and organizational involvement. Jordan shares his experience trying field work, finding it insightful yet challenging to balance with reports. He secured large contracts for tree pruning, plant healthcare, and irrigation. Jason and Jordan discuss renewing involvement with their local ISA chapter. They cover proper crape myrtle pru...

Ep 06. Crafting Company Culture: Inside Independent Tree Service & Sky Frog Landscape 21.02.2024

This Green Side Up episode discusses company culture with Jordan Upcavage and Jason Lee. Jordan focuses on work ethic over slogans at Independent Tree Service, emphasizing slow hiring and understanding. He notes complete closures for August and Christmas vacations. Jason agrees on early culture-setting at Sky Frog Landscape, using exercises to define values and mission. He cites cooking for morale...

Ep 05. Guarding Green: Safeguarding Your Landscape Business Against Theft 21.02.2024

In this episode, the hosts discuss various challenges facing landscape businesses. They begin by describing an incident of check fraud where checks were stolen from outgoing mail and forged. This leads to a discussion about securing business mail and preventing similar thefts. Next, the frequent problem of license plates going missing from equipment due to damage is covered. Solutions tried by the...

Ep 04. Papa Jerry: When Independent Tree Was Just A Seedling 20.02.2024

In this episode, Jordan and Jason sit down with Jerry Upcavage to discuss the origins of Independent Tree Service. Jerry shares how he got into landscaping and transitioned his focus to tree work. He describes dangerous early climbing experiences and hiring professional climbers. Jerry also discusses the challenges of a one-man operation and reinvesting profits into equipment. Jordan and Jason lea...

Ep 03. - Our First Guest, Johnny the Plumber - Part 2 20.02.2024

The conversation continues with John Furlong. The guys dive deeper into the nitty gritty of everyday business. Topics include cigarettes and weed, GPS and dashcams, clear communication, and customer education. John lays out the groundwork for 'The White Collar Tradesmen' concept and the importance of the service industry. Connect with the guys at: greensideuppodcast@gmail.com   https://www.instagr...

Ep 02. - Our First Guest, Johnny the Plumber - Part 1 20.02.2024

In this episode, Jason and Jordan are joined by Johnny the Plumber.  John Furlong is a manager for a multi-trade service company.  The guys cover a wide array of topics including plumbing, marketing, customer service, branding, and more.  Just remember there is no such thing as a flushable wipe!   Connect with the guys at: greensideuppodcast@gmail.com   https://www.instagram.com/greensideuppodcast...

Ep 01. Welcome to "Green Side Up." - Get To Know Jason Lee & Jordan Upcavage. 19.02.2024

This week, Jason and Jordan kick off their new podcast by introducing themselves and the goals of the show. They discuss bridging the gap between the landscape and tree care industries through collaboration and referrals. The hosts also dive into their backgrounds and how they got started in the green industries. Jason shares growing up in a cut foliage operation and Jordan talks about helping out...

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