Great Events

We wanted to do another episode in honor of International Women’s Day featuring a powerhouse woman encouraging other women to jump into the events industry. Amanda Armstrong, Assistant Vice President of Global Travel and Meetings at Enterprise Holdings, shares with us what inspired her early on. In the conversation with Amanda, we dig into some of the opportunities ahead for women in the industry...

In honor of International Women’s Day, we are featuring a powerhouse woman who could speak directly to levating women in the industry. Annette Gregg is the Senior Vice President of Experience at Meeting Professionals International. Her mantra in life is "Helping People Live More Authentic, Inspired and Successful Lives.” In our conversation with Annette, she shares with us how, we as a community c...

Today’s show is all about the marketing that makes your event successful–or not. Katie Brunette is the Director of Strategic Marketing at Lessonly and a wizard when it comes to marketing for events. A well-planned event can have a huge impact on your brand, and Katie has a wealth of knowledge, experience, and creativity that can help you level up your game. Take a listen. And if you love these ide...

Today’s episode is focused on the technology driving the events industry forward. Corbin Ball joins Brooke and Cody in the Cvent studio to share how as event planners we can better use technology to save time and improve productivity. In the conversation, Corbin shares how virtual and augmented reality are impacting the industry. You’ll also hear his take on how AI, if at all, will make an impact....

Imagine putting on an event when a natural disaster occurs. It’s an event planner's worst nightmare. In our conversation this week, we’re talking to fellow Cventer Stephanie McNamara (https://www.linkedin.com/in/stephanieagan/) as she shares with us the power of duty of care in the face of things outside of our control. Often the topic of duty of care is dry and seemingly something you have to cov...

In this week’s episode, we’re talking to Judi James, leading communication and body language expert, and author of The Body Language Bible. Judi recently presented at Cvent Connect Europe in London in a session on social psychology for event planners. How do body language, the way you speak, and confidence play into first impressions? Listen in to learn more behind the social psychology of event p...

In this episode, Brooke and Cody discuss something you see at nearly every event: WiFi. Have you ever been to an event with slow WiFi? It can leave a bad impression on your attendees. Will Curran and Brandt Krueger are back to share some negotiation tactics and resources when it comes to securing WiFi at your event. Listen in. Resources and links discussed: https://helloendless.com/event-wifi-band...

In this first episode of Season 3 of How Great Events Happen, you’ll hear hosts Brooke Gracey and Cody Liskh dig into cybersecurity as it relates to events. Will Curran and Brandt Krueger share tips and tricks to stay more secure - both professionally and personally. Listen in to hear how any event professional can mitigate cybersecurity threats. Resources and links discussed: * https://www.dashla...

As 2020 is beginning, the event season is heating up. Brooke Gracey and Cody Liskh return for Season 3 of the How Great Events Happen podcast, by Cvent. Brooke and Cody will be interviewing some great guests from around the globe who will be sharing their insights into the trends to watch for this year. If you are an event planner, marketer, or event professional, you are going to love these new e...

Listen in to this bonus episode to hear how you can get out of your comfort zone and push yourself to continually rethink, imagine, and be mindful. Chocolate covered insects are optional. *Resources and Links Discussed: * The Exposure Podcast: http://www.theexpogroup.com/podcast The Expo Group: https://theexpogroup.com/ Mindfulness Cards: http://www.mindfulnesseverywhere.io/cards/

Learn how to make memorable corporate events with the help of the team at Kapow. Listen in as Courtnie Hodge and Esther Chen share how they partnered up to create a 21-city bucket-list series of corporate events. *Resources and Links Discussed: * * Get More from Your Events with Kapow (https://www.kapow.com/k/get-more-from-your-events/) * Learn More About Kapow (https://www.kapow.com/k/about-kapow...

Having the right video crew at your event can be a game-changer. Tune in to this episode to hear how Oogoog, the content creation company based in Las Vegas, has gone above and beyond to capture the footage their clients dreamed of. All while sharing some of their tips for hiring the right crew. *Resources and links discussed: * * Cvent Attendee Experience: https://pages.cvent.com/the-cvent-experi...

Every event planner has a story of unexpected things coming up at an event, but they don’t always have to end badly. Listen to this episode to hear how being an “app ninja” can help you save the day.

The weather is getting colder and the holidays are approaching! Listen in to hear our bonus episodes with event industry professionals.

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations. Resources and links...

It’s easier to be more environmentally conscious at your events than ever before. Join us to learn how you can make your event more "green,” from sourcing eco-friendly hotels and venues to waste reduction. Check out BCD M&E'S Green White Paper (https://insights.bcdme.com/blog/insights/bcd-mes-green-white-paper).

Strategic Meetings Management sounds great in theory but many organizations still struggle to understand what exactly it is and how to ultimately implement it. With this ambiguity, SMM is often misclassified as a complicated program that is hard to put together. In this webinar we will debunk the myth that SMM is intangibly complex by breaking it down into bite sized pieces that companies of any s...

As event planners, we have a responsibility to keep our attendees safe. Find out how duty of care applies to planners. From training to a clear emergency plan, we discuss simple steps you can take to prepare for the worst.

Cvent surveyed 500 travel managers across Europe about their budgets, priorities, preferences, concerns, and requirements when considering hotels for their organization’s hotel programs. In this episode, we share their insights.

When it comes to event success, it’s easy to get bogged down in whether an event increased ROI. But in the events world, it isn’t just about the endgame and success may look different than what you’re used to tracking. Discover how to find wins in different aspects of your events from Dakota Davis, Regional Marketing Director, at Emarsys (https://www.emarsys.com).

Think influencers are just a trend? Turns out, they can have a big impact on event promotion. We talk about how to activate staff, speakers, and sponsors at the event, as well as the benefits of creating a celebrities program.

Adam Parry discusses how to use a company podcast to drive interest (and registration) to your events and how to integrate a podcast into the live event. Discover how a podcast can broaden the reach of your event.

Mark Jeffries, emcee extraordinaire, sits down to discuss how to bring value to live events through the art of moderation.

Paulina Curto uncovers the invisible workload of event planners. From budgeting to work-life balance, event planning continues to rank amongst the most stressful jobs. How do you conquer an invisible workload?

Brooke Gracey and Cody Liskh return for Season 2 of the How Great Events Happen podcast. Brooke and Cody will sit down with meetings and events industry leaders to explore beyond trends including best practices, the future of events and more!