Global Results Communications

GRC PR 360

Business EN ↓ 333 episodes

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the fut...

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Global Results Communications

Episodes

The Future is in 5G with Verizon's Kim Ancin 11.03.2020 15:20

In This Episode… 5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more...

How Data is Changing the PR Industry with Western Digital's Steve Shattuck 04.03.2020 31:57

In This Episode… This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy! Time Stamps ●&...

What to Do About Data with Identity Praxis’s Michael Becker 26.02.2020 30:02

In This Episode… In this episode of PR 360, we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about...

Once Upon a Brand Story with Jason Moriber Part Two 19.02.2020 20:00

In This Episode… Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more! Time Stamps ●    ...

Once Upon a Brand Story with Jason Moriber Part One 12.02.2020 20:21

In This Episode… Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more! &nbs...

Tracking Success with TechNew's Leon Harbar 07.02.2020 33:01

Tracking what is being said about your clients or company is imperative for any PR professional. This week Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io. We discuss the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy! Time Stamps ●...

Power up with B2B Social Media expert Stacey Sayer 04.02.2020 22:04

Do B2B businesses do social media? Can you make ‘unsexy’ B2B social media fun? We talk with Stacey Sayer, Corporate and Digital Communications for Global Marketing at Advanced Energy, about social media and B2B, how B2B uses social media to bring awareness and debunk a few misconceptions about it, content marketing, what the future of B2B social media looks like, and cat ownership. It’s the Purrfe...

Answering the Call: An Interview with Sharon Oddy 24.01.2020 23:47

In This Episode… Welcome to PR 360! A podcast where we discuss and interview the elite players in today’s communications industry. Today, PR 360 welcomes our first guest Sharon Oddy, head of marketing and corporate communications at iconectiv who sheds light on the robocalling phenomenon and the consequences legitimate businesses face as a result of this when used in an unethical manner....