GRC PR 360

In This Episode… This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy! Show Notes ●      [00:58] Are you a coffee or tea drinker?           &nbsp...

In This Episode… This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more! Show Notes ●      [01:05] Are you a coffee or tea drinker?...

In This Episode… This week on PR 360 we talk to Ragan Communication and PR Daily’s Editor Ted Kitterman. We talk about the PR industry, crisis comms, digital content creation, and how to message during and post-pandemic crisis. If you are stuck or need tips on how to avoid this episode is for you! Show Notes ●      [01:03] Are you a coffee or tea drinker?   ...

In This Episode… We hope everyone is doing well, but, if you’re looking to get a better handle on social media and where it’s going, then, this episode is for you! Brett Deister discusses everything about social media with expert Susie Erjavec Parker. We talk about the future of social media, influencer marketing, strategies for post-pandemic, and more! Show Notes ●     &n...

In This Episode… Presentation is the key to many aspects of a company’s activities. Everything from a press event, to conferences, and funding. We talk with Nils Swedlund about presentations, alternative presentation software, the future of presentations, and presentation pet peeves. If you’ve always wanted to be better at presenting, this episode is for you! Time Stamps ●    &...

In This Episode… This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more! Time Stamps ●      [01:10] Are you a coffee or tea drinker?           &nbsp...

In This Episode… Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches. Time Stamps ●      [01:06] Are you a Coffee or tea drinker?         &n...

In This Episode… This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode! Time Stamps ●      [01:03] Are you a coffee or tea drinker?     &nbsp...

In This Episode… This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!   Time Stamps ●      [01:09] Are you a coffee or tea drinker? &nb...

This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy! Time Stamps ●      [00:42] Q1: How can teams accurately record the impact of a hot story?&...

In This Episode… Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it’s important to recognize when stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy! Time Stamps ●      [00:53] Q1: Coffee or Tea Drinker &nbs...

In This Episode… Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you! Time Stamps ● &nb...

In This Episode… PR 360 wishes everyone a safe and healthy week in these emerging pandemic times. This week we talk with BizHack’s founder Dan Grech. We talk about the sudden change we’ve all faced in the business world. Find out ways to jump start your marketing/PR today and, how to pivot. Plus, why it’s important to advertise now! Time Stamps ●     [00:49] Are you a coff...

In This Episode… This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging! Time Stamps ●      [01:05] Q1: Coffee or Tea Drinker?      &n...

In This Episode… Hi everyone! Today, we are looking to learn from our guest Neal Schaffer as we talk about social media, content and management tools. We also chat about influencers, data caps and more! Enjoy! Time Stamps ●      [00:52] Are you a coffee or tea drinker?                &nbsp...

In This Episode… Science, tech, and startups. They're within the most exciting tech sectors today. And Barry Matsumori CEO of BridgeComm, loves it! This week on PR 360 we talk with Barry about startup life, the value proposition that led to Qualcomm being dominant, taking risks and following with passion. It’s a great episode for anyone that needs some inspiration. Time Stamps ●   &...

In This Episode… 5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more...

In This Episode… This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy! Time Stamps ●&...

In This Episode… In this episode of PR 360, we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about...

In This Episode… Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more! Time Stamps ●    ...

In This Episode… Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more! &nbs...

Tracking what is being said about your clients or company is imperative for any PR professional. This week Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io. We discuss the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy! Time Stamps ●...

Do B2B businesses do social media? Can you make ‘unsexy’ B2B social media fun? We talk with Stacey Sayer, Corporate and Digital Communications for Global Marketing at Advanced Energy, about social media and B2B, how B2B uses social media to bring awareness and debunk a few misconceptions about it, content marketing, what the future of B2B social media looks like, and cat ownership. It’s the Purrfe...

In This Episode… Welcome to PR 360! A podcast where we discuss and interview the elite players in today’s communications industry. Today, PR 360 welcomes our first guest Sharon Oddy, head of marketing and corporate communications at iconectiv who sheds light on the robocalling phenomenon and the consequences legitimate businesses face as a result of this when used in an unethical manner....