Grassroots Marketing

Grassroots Marketing speaks with Brad Harvey, co-founder of Dexter Co., discussing their approach to luxury cannabis accessories and community building. Brad shares his journey from the marketing world to the cannabis industry, driven by a desire to redefine the aesthetics and experiences associated with cannabis consumption. The conversation highlights the design and functionality of the Dexter C...

Grassroots Marketing welcomes Kirill Satanovsky and Julio Casado about Anja Fest's significant growth, from 300 to over 1000 expected attendees. The festival's success is attributed to strong community engagement and a unique blend of music, cannabis culture, and local business support. The expansion requires extensive planning for logistics, sponsors (40+), and community relations, with f...

Grassroots Marketing features Ali Bianco, CEO of Pinks, a luxury cannabis brand, discussing their unique approach to the industry. Bianco shares insights into Pinks' branding strategy, which utilizes a distinct pink aesthetic to attract a younger, female demographic. The conversation delves into the company's innovative product development, including the use of rose petals in their pre-rol...

Zzz's Collective is a company focused on creating sustainable smoking accessories in partnership with artists. The conversation began with a brief weather update before moving to a CRM advertisement. Eric Sellew, who details Zzz's Collective's mission to provide artists with a consistent revenue stream and a platform to showcase their work. They discussed the company's marketing an...

We learn from Rick Bashkoff about Lit Alerts , a cannabis data tool providing market insights to wholesalers, brands, and retailers. The tool offers user-friendly access to market data, including competitor pricing and brand performance. The discussion covered the tool's functionality, value proposition for wholesalers, data acquisition methods, and predictive modeling techniques. Marketing st...

Grassroots Marketing speaks with Ari Raptis about Talaria Transportation's expansion into New Jersey's wholesale cannabis market. Ari speaks about the challenges like logistics and security in a federally illegal industry.  Raptis highlighted Talaria's technological advancements, commitment to compliance, and diversification into non-cannabis cash transport. The discussion also addres...

Grassroots Marketing features Baron Lutz, founder of Nasha Hash, discussing their company's approach to traditional hash-making, sustainable sourcing, and fair trade initiatives. The conversation explores the history of hash, strategies for market expansion through diverse product offerings, and the importance of consumer education. Baron details their commitment to quality, fair pricing, and...

Lauren Fontein shared her career transition from corporate law to the cannabis industry, beginning with gourmet cannabis edibles and later expanding to candies and lollipops to opening The Artist Tree. Lauren emphasized the early importance of accurate dosing and affordability, even in a less regulated environment. The Artist Tree has since transformed into a retail brand that integrates art and c...

Indoor AgCon 202 5 in Las Vegas is set to be a comprehensive event, featuring over 80 speakers across four tracks, including a new focus on cannabis. The conference emphasizes connecting the entire agricultural supply chain, covering produce, legal cannabis, hemp, and alternative proteins. Key themes include Canadian Controlled Environment Agriculture (CEA) trends, the critical role of artificial...

Summer brings vibrant flavors and refreshing experiences, and Gelato's Flavor House is poised to deliver just that. Janet Matula, a key executive from Gelato Canada Company, unveiled how Gelato's Flavor House embodies the company's commitment to creating joyful, familiar cannabis products. This summer, the spotlight shines on the evolution and success of Gelato's Flavor House . Sin...

Will Read, the CEO of CannaPlanners, shares a unique professional journey that has shaped his approach to cannabis consultancy. Will's transition from mainstream tech to cannabis consultancy highlights the evolving landscape of digital marketing. He recounts his time at a web marketing agency, where he assisted various businesses, including hemp farmers, in establishing their online footprints...

Colin Fraser, founder and CEO of Upling , has dedicated his career to fostering equity, innovation, and accessibility within the cannabis industry. As a legacy operator, Fraser’s journey from unregulated operations to launching the first Black-owned cannabis delivery app in the United States and Jamaica reflects his resilience and entrepreneurial spirit. His work is deeply rooted in a commitment t...

Mango Cannabis is rapidly growing, with 10 locations now open, including eight in Oklahoma, one in New Mexico, and one in Michigan. The company is preparing to open five additional stores in Katusa, Oklahoma; Rochester, New York; Waterford, Michigan; and Buffalo. These developments showcase Mango’s strategic approach to becoming a national leader in the cannabis industry. Operating in a competitiv...

Greenhouse Lifestyles is redefining the cannabis experience. This luxury dispensary and lounge, complete with drive-through service, is offering investors the chance to become part of their unique vision through SEC-registered crowdfunding. Co-CEOs David Pennington and General Manager Brandon Trainer are leading the way in creating an inclusive investment environment, allowing individuals to parti...

Nestled in the heart of the South, a groundbreaking aquaponics farm is revolutionizing both cannabis cultivation and community engagement. This innovative operation seamlessly integrates fish farming and hydroponic plant cultivation, creating a sustainable ecosystem with multiple benefits. We hear about Ounce of Hope from Cameron  Heil, Director of  Operations, and marketing director and head cont...

This insightful discussion explores the unique challenges and opportunities in the cannabis industry, featuring Hank Casillas, CEO of Rilano Consulting . With decades of experience in retail and a deep understanding of the cannabis landscape, Casillas provides valuable perspectives on achieving success in this dynamic market. Casillas emphasizes the importance of understanding both the cultural nu...

Despite the recent setback with Amendment 3, which would have legalized adult use, DocMJ remains focused on expanding access to medical cannabis and educating the public about its therapeutic potential. DocMJ prioritizes patient well-being through various initiatives. Aaron Bloom, CEO of DocMJ shares news about their partnership with Planet 13's Healing Heroes program provides support and disc...

Grassroots Marketing welcomes Josh Schmidt, Vice President of Business Development at Natural Life Science, and Seth Sznapstajler, Vice President of Product and Sales at Natura Life+Science. Natural Life Science is revolutionizing the cannabis industry by offering comprehensive and streamlined supply chain solutions. Their expansive 15-acre campus in Sacramento houses state-of-the-art cultivation...

Liz Rodrigo, CEO and co-founder of CaliLily, joined the show to discuss the rising popularity of cannabis edibles, particularly among younger generations who are increasingly choosing them over alcohol. Liz highlighted the appeal of edibles due to their convenience and lack of lingering effects compared to alcohol. CaliLily distinguishes itself through its commitment to using high-quality ingredie...

Dominique White, Director of People and Operations at Ivy Hall , shared insights into the dispensary's unique approach to cannabis retail. Ivy Hall prioritizes a sensory-driven experience, educating customers about terpenes and cannabinoids while fostering a welcoming and human-centered environment. As the first social equity dispensary in Illinois, Ivy Hall has grown to nine locations with a...

Lilach Mazor Power, representing Giving Tree Dispensary , joined the show Grassroots Marketing to discuss her upcoming panel at MJ Biz in Las Vegas where she will be sharing insights on navigating the Arizona cannabis market. Lilach highlighted key factors for success in Arizona, including understanding market trends, product categories, pricing strategies, and emerging opportunities like the rece...

Chloe Kaleiokalani, founder of CAKE She Hits Different, sat down for an interview to discuss her unique brand at the intersection of music, cannabis, and immersive experiences. A DJ and producer with a passion for melodic techno and house music, Chloe's love for cannabis and her Hawaiian heritage inspired her to create CAKE. She aims to infuse her work with the aloha spirit and promote joy and...

Grassroots Marketing explores the evolving landscape of cannabis delivery services in California, featuring insights from Louis Samuel, founder of Golden State Cannabis. Samuel discusses the impact of economic challenges and market shifts on the industry, emphasizing the enduring power of passion and customer service. He also highlights Golden State Cannabis's commitment to innovative products...

Brasco and SRĐA, Partnerships and Events Manager at Travel Agency .. discussed the establishment and growth of their social equity cannabis businesses in New York. SRĐA explained how their partnership with the DOE fund, which supports individuals transitioning from former incarceration, homelessness, and other issues, has been instrumental in their expansion. They have opened three stores in Manha...

Jim Higdon, co-founder of Cornbread Hemp, discussed the implications of California's hemp regulations, which ban hemp products with any detectable THC. He criticized Governor Gavin Newsom for aligning with the House Freedom Caucus and issuing strict regulations without legislative approval. Higdon highlighted the need for federal regulation through the Farm Bill, noting delays and potential ne...