GovComms: The Future of Government Communication

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert Rose was the host of Content Marketing World. Continuing from Part 1, in this episode Robert shares with us the creation of strategic content, focusing on the implement...

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic media came to be. In this episode, Robert shares insights into how the world of content marketing is chang...

To let your communication strategy flourish, you need to get everyone involved. On this week’s episode, we talk with leading social media specialist Stephanie McCormick from the Australian Catholic University (ACU) on how to get your whole organisation involved in communication. A big part of Stephanie’s role is to find how to get everyone involved and break down traditional silos. Learn how she e...

What do you know about ‘gamification’? This week on GovComms we talk with Kerstin Oberprieler, a leading expert in the field, about what it means for the future of government communication and audience engagement. While it may appear as an odd concept, it’s something that's always been around us. Whether it’s frequent flyer miles, points at your favourite retailer or your Fitbit, gamified systems...

Another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the contentgroup Content Communication Methodology. Though the benefits are apparent, this process is often left till last minute or left out completely. This episode addresses a variety of the misconceptions that are held against measurement and ways to start impl...

While today they might just be at school or mastering streaks on Snapchat, one day the youth of today will be the leaders of tomorrow. And unlike the generations before them, 70% of these future professions and career paths don’t even exist yet. But what’s more shocking is they’re more than prepared for such an occurrence and ready to face this task as it comes. While there is uncertainty in what...

Todd Wheatland is no stranger to the world of content; he’s had leading roles in strategy for agencies such as Isentia, KellyOCG and King Content as well as a variety of boutique operations for over a decade. As an early player in the game, this week Todd shares with us the insights he’s gathered from years of experiences and provides you with the tips you need to become the best content communica...

Supporting an audience of over half a million people is a gigantic task, especially when you have such a diverse crowd following you. For the University of Sydney, this is the exact challenge they face daily; students, international visitors, alumni and academics all coming for a unique experience. The secret of managing it all? Jenna Bradwell, the one woman social media team. This week on GovComm...

This week on GovComms we explore the biggest problems being faced in government communication, but more importantly, we provide answers to solve them. Through a research partnership at the Australia National University and the Department of Industry, Innovation and Science, contentgroup has been developing an evidence-based methodology to solve governments biggest communication challenges. Designe...

As communicators, we should all know by now that internal communication is the beating heart of any healthy organisation. Because without it, everything falls apart. And though that may sound scary there are plenty of tools available to introduce smooth internal communication to your department or agency. This week on the podcast we explore the implementation of enterprise social media, or large-s...

This week on GovComms we talk with Caroline Fisher,an Assistant Professor in journalism at the University of Canberra. Caroline is a member of the News & Media Research Centre and co-author of the annual Digital News Report-Australia. Caroline is the recipient of the 2018 Anne Dunn Scholar Award and the 2017 Early Career Researcher Excellence Award in Humanities and the Creative Arts. In 2014 and...

This week on GovComms we talk with Neryl East, an experienced government communicator, about how to successfully and positively navigate change in our industry. Starting her career in the late 1990s, Neryl has encountered many dramatic shifts in communication. Following the introduction of the internet and social media, Neryl was an early advocate for governments using online tools to connect dire...

Recently David presented at ComCAN, an event by the Department of Finance that explores communication challenges faced in the public sector and ways they can be solved. Held quarterly, ComCAN is an opportunity for government communicators to network and work together to coordinate efforts in the communication space; this includes digital communication, social media and advancements in communicatio...

This week we bring you a special episode of GovComms; a free masterclass on how-to pitch to the media. We provide you with the tools and know how to approach the media confidently. No stranger to this practice, David spent ten years pitching stories as a journalist and several more doing the same thing from the other side. In this masterclass he shares this perfected approach and how you can now s...

Damian Carmichael is from the Department of Industry, Innovation and Science and leading in the development of a framework that will change how the Australian Government operates. Supporting the 2016-2018 and 2018-2020 Open Government National Plan, his role is to design and implement tools that will enhance public engagement and participation in policy development and delivery. According to Damia...

In 2015 Peter Timmins led the establishment of the Australian Open Government Partnership Network, an organisation designed to assist the government in their approach to open governance. As part of the multilateral Open Government Partnership, Peter shares with us behind-the-scenes of our involvement with the partnership and Australia’s open government future. With a career spanning close to 30 ye...

Our rebranded GovComms podcast has launched and now's the time to share what's in store for you, the listener. In this episode your host, David Pembroke, tells the story of contentgroup. Our Story. From small beginnings, David shares how contentgroup took an idea and created a thriving government communication hub that serves municipal, state and federal governments, as well as governments worldwi...

Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015. In this episode your host, David Pembroke, shares some exciting news about the growth of the InTransition podcast. We've had a makeover and it's not just cosmetic. You'll hear a little about why we rebranded and the exciting changes in store for future episodes. Previous...

On the podcast this week we talk to Mike Pritchett, CEO and co-founder of Shootsta, a video production agency in Sydney. Designed to empower brands and agencies to produce high-quality video, Shootsta supplies clients with an all-in-one visual studio in a single hard case and offers a 24-hour turnover. Understanding the importance of delivering consistent and timely content, Mike shares with David...

After recently celebrating Open Gov Week 2018 we thought we’d revisit this episode with Helen Owen, the then Principle Advisor on Public Data Policy at the Department of the Prime Minister and Cabinet. Helen shares with David the importance of Australia joining the Open Government Partnership and what it means for citizens. Aiming to connect governments with their citizens, it’s a tool necessary t...

In the world of communication, there’s one rivalry bigger than them all: internal vs external communication. The common belief is that external is superior simply because it’s what you use to communicate with your audience. But something we often forget is the crucial role internal plays. It may not be pleasing your audience, and instead gratifying your staff. This week we talk with Kate Powl, Com...

Public participation (P2) is a core principle of contemporary politics and policy and is used to involve people and communities in problem-solving and decision-making discussions. In order to understand the importance of P2, we talk with Kylie Cochrane this week on the role it plays in infrastructure projects, the future of P2 in the digital age and ways governments can do public participation eff...

Originally nicknamed the ‘Hay Capital of the World’, the City of Gilbert is now a leading example of what it means for a government to go digital. Wanting to engage their residents, they struck gold finding one crucial aspect of their demographic – the average age of Gilbert is 32. Why is that important? Well, because they’re young and digitally aware. Dana Berchman, Chief Digital Officer for the...

Rachael Sweeney is the Director of Collective Position, a boutique communications agency that specialises in stakeholder engagement. Collective Position pride themselves on bringing clients closer together. With her extensive experience in the field, hear Rachael and David discuss the importance of stakeholder engagement and how you can build your own skills today. Collective Position has worked w...

Lisa Ronson is the Chief Marketing Officer at Tourism Australia. With extensive history in marketing, Lisa brought a unique approach to her position after working alongside national and international brands. This includes Carlton & United Breweries, Visa, David Jones and Westpac. At the start of the year, Tourism Australia disguised a movie trailer for a Crocodile Dundee reboot as the launch for t...