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GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication. Watch our episodes in video on contentgroup's YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

Be sure to visit the podcast's website and support the creator: contentgroup.com.au

Author

contentgroup

Category

Government

Podcast website

contentgroup.com.au

Latest episode

Oct 1, 2026

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Episodes

Strengthening Democracy and Citizen Engagement with Sanjay Pradhan (2022) 10.01.2024

This week on GovComms 'From the Vault,' we revisit our conversation with a special guest, the CEO of the Open Government Partnership, Sanjay Pradhan. Sanjay joined OGP in May 2016. Prior to joining OGP, he served as the Vice President for Leadership, Learning, and Innovation at the World Bank, as well as the Vice President of the World Bank Institute, and as the Director for Governance. David Pemb...

Communicating Humanitarian Crises with Osama Saeed Bhutta (2017) 20.12.2023

This week on Govcomms 'From the Vault', we revisit our conversation with Osama Saeed Bhutta, who is currently the Director of Communications, Policy & Campaigns at Shelter UK. At the time of this conversation, he was the Director of Communications at Amnesty International. Osama started out as a volunteer organiser and press officer for the Stop the War movement in the UK, which later landed h...

Communicating Public Health Risks with Clare and Alice Collins (2015) 06.12.2023

Are you interested in public health advocacy? This week on Govcomms ‘From the Vault’, we revisit our conversation with Clare and Alice Collins, a mother-daughter duo who run Insight Communications- a multi-award winning agency specialising in communication management for cause, culture, community and health organisations. We highlight the complexities surrounding asbestos awareness, including the...

The UK Government Communication Service with Russell Grossman (2015) 22.11.2023

Russell Grossman wears many hats; he was, and still is the Director of Communications at the Office of Rail and Road, an Executive Committee member and adviser to the Board In this episode from the archives, Russell Grossman and David Pembroke discuss the best practices in government communication, and the establishment of the Government Communications Services (GCS) in the UK. We hear about Russe...

Mastering Social Media in the Public Sector with Roger Christie (2021) 08.11.2023

This week on Govcomms ‘From the Vault’, we revisit our podcast with the Founder & Managing Director of Propel, Roger Christie. This podcast in particular investigates the role of social media and how government communicators can use social media effectively. Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse...

Utilising Digital Marketing Tools for Success with Ian Cleary (2015) 25.10.2023

In this episode of Govcomms ‘From the Vault’, we revisit our conversation with Ian Cleary, Founder of the acclaimed social media training business and blog, RazorSocial. He joins host David Pembroke remotely from Dublin, Ireland. With over 15 years in the software industry, Ian shares his technical expertise in utilising various applications to boost your content marketing efforts. Ian's RazorSoci...

Strengthening Internal Communication in Government with Rita Zonius (2018) 11.10.2023

As communicators, we should all know by now that internal communication is the beating heart of any healthy organisation. Because without it, everything falls apart. And though that may sound scary there are plenty of tools available to introduce smooth internal communication to your department or agency. In this week's Govcomms 'From the Vault', we look back at our 2018 conversation with Rita Zon...

Thinking Like a System with Howard Parry-Husbands (2021) 27.09.2023

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Howard Parry-Husbands, CEO and Founder of Pollinate, one of Australia’s consulting and market research leaders in the world of branding, innovation and communications. The conversation explores how systems thinking can be used to solve complex problems. Howard emphasises that everything is interconnected, sug...

Communicating the Benefits of Content Marketing with Russell Sparkman (2015) 13.09.2023

In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Russell Sparkman, who is one of the pioneers of global content marketing and a believer in its inevitability. As the Co-founder of FusionSpark Media, Inc., Russell brings more than two decades of expertise to the table, specifically focusing on how content marketing can solve complex challen...

Gen Z and the Future of Government Communication with Claire Madden (2018) 30.08.2023

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Claire Madden, author of ‘Hello Gen Z: Engaging the Generation of Post-Millennials’ and social researcher on generational engagement. Along with David Pembroke, Claire explores the technological cultural shift and what communicators can learn from these leaders of tomorrow though still young today. By 2030, i...

EP#149 Driving Positive Change with Social Marketing 15.08.2023

On this episode of Govcomms, contentgroup CEO David Pembroke is joined once again by the Founding Director of Social Marketing @ Griffith, Professor Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an expert in all things social marketing. Drawing from her background in commercial marketing, her current research focuses on applying marketing to benefit both people and the planet. She ha...

Creating a Digital Experience with Amanda Dennett (2020) 02.08.2023

In this episode of Govcomms ‘From the Vault’, we revisit a conversation between our host David Pembroke and Amanda Dennett, a former Head of Digital Experience at the Australian War Memorial, who is now the Senior Manager at creativeXpeople, Synergy Group. Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues man...

The Power of Content Marketing in Government with Shannah Hayley (2016) 19.07.2023

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Shannah Hayley, which took place at the Content Marketing World 2016 conference in Cleveland, Ohio. Shannah is the Director of Communications and Community Outreach for the city of Plano, Texas, with responsibilities in strategic planning for all aspects of the city’s communications, marketing and community o...

The Science of Persuasive Communication with Nicole Thomson-Pride (2019) 05.07.2023

In this episode of Govcomms ‘From the Vault’, we revisit our insightful conversation with Nicole Thomson-Pride. Nicole is a professional speechwriter and communication coach with experience working across the Australian government, private sector and not-for-profit organisations. Her previous workplaces include the New South Wales Government, Department of Prime Minister and Cabinet, and Departmen...

Leadership in Collective Engagement 21.06.2023

In this episode of the Collective Engagement for Social Purpose podcast series, we are in conversation once again with the University of Adelaide’s Dr. Taylor Willmott and Professor Jodie Conduit for the sixth and final instalment of the series.   Jodie is the lead investigator on the Australian Research Council (ARC) funded ‘Collective Engagement Towards Social Purpose’ project, and has been...

Harvesting and Hosting Conversations with Ian Andersen (2021) 07.06.2023

In this episode of GovComms' 'From the Vault,' we revisit our insightful conversation with Ian Andersen, who dedicated 35 years to improving communication for Europeans at the European Commission. As a passionate Participatory Innovation Adviser, Ian strived to foster genuine engagement and co-creation with stakeholders, even in the midst of the challenges posed by online discussions during the CO...

The Citizen Focus with Martin Schipany (2016) 24.05.2023

This week on GovComms ‘From the Vault’, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, Martin Schipany. They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and...

From Analogue to Digital with Alex Aiken (2015) 10.05.2023

Welcome to the first episode of a new season of the Govcomms podcast, "From the Vault." In these episodes, we travel back in time to the best conversations we had on the podcast with leaders, experts, and innovators in communications from around the world. This time, we will be revisiting our conversation from 2015 with Alex Aiken, the Executive Director of Communications for the United Kingdom (U...

Human Connection and Relationships 26.04.2023

In this episode of the Collective Engagement for Social Purpose podcast series, we chat with Prof Ingo Karpen who is a Professor of Business and Design at the University of Adelaide and Karlstad University in Sweden. Ingo is also a Chief Investigator on the Collective Engagement for Social Purpose project, with a strong interest in improving lives and systems, and a desire to work with researchers...

EP#148 Creating Impact Through Customer-Centric Design 12.04.2023

In this episode of Govcomms, we are joined by the Deputy Secretary of Revenue NSW, Scott Johnston. Scott is an internationally recognised statistician specialising in economic analysis, with a history of working as a senior leader across the Australian and United Kingdom public sectors. With our host David Pembroke, Scott discusses why Revenue NSW started to focus on a more customer-centred approa...

Humility and Partnerships 29.03.2023

"This story of Orange Sky really started a few years, before Orange Sky got kicked off in high school, my best mate, Nic and I went to school together and our school actually ran a food service for people doing it tough. So we had this opportunity when we were 15, to head out, cook breakfast for people, a kilometre from where we went to school who were sleeping in the park or sleeping, crisis acco...

EP#147 Digital Government Festival 14.03.2023

In this latest episode of GovComms we revisit a conversation from the 2022 Digital Government Festival hosted by the University of Melbourne.  Robert Christie, Founder and Managing Director of Propel, Stephanie Speck, Chief Communications Officer at the Victoria Department of Education and Training, and David Pembroke, CEO of contentgroup, discuss the potentiality of active participation with...

EP#146 Demonstrating Impact and Creating Value through Comms 01.03.2023

"Arm yourself with the evidence you need to make a case... We shouldn't sit there in our own little bubbles and focus on our communication skills only... At the end of the day, we are business people just like everybody else, and we need to act like business people." - Sia Papageorgiou. Host David Pembroke engages in a discussion with multi-award-winning strategic communications leader and Managin...

EP#145 Personalising Government Communications 14.02.2023

"Doing that allows us to be more personalised with our communications. And that's definitely the future for us in government communications, you know? Making it more personalised. To be honest, the less we communicate the better. Because people are so busy these days, they don't want to hear from you with emails every day, or how many emails do you get every day in your inbox? It's so frustrating...

EP#144 The Fundamentals of Communications 01.02.2023

In this episode, we give you a 2022 reality mega mix. We revisit some of the key conversations from 2022 with the likes of Melinda Maddock, Richard Morecroft, Tim Price, Evan Ekin-Smyth, Melanie Gibbons, Deborah Rice and Stephanie Speck. Join in one the conversation as we talk all about the fundamentals of communications. "I think we need to move away from BAU plus COVID. BAU is COVID now. There i...

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