contentgroup
GovComms: The Future of Government Communication
Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication. Watch our episodes in video on contentgroup's YouTube channel. Hosted on Acast. See acast.com/privacy for more information.
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contentgroup
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Podcast website
Latest episode
Jul 3, 2026
Where to listen?
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Episodes
How the public and private sector can work together 26.10.2015 32:45
In episode 37, we are joined by government communication expert and founder of GovCom Group, Alun Probert. If you will recall, back in episode 23 Alun joined us to discuss why government agencies should act as a newsroom. In this conversation, we discuss how the private and public sector can work together. Hosted on Acast. See acast.com/privacy for more information.
How Redland City Council used social media during the 2014 Stradbroke Fires 19.10.2015 37:58
In this episode, we speak with a leader in digital communication in government in Australia, Matt Murray. We discuss how Redland City Council used social media to inform and engage citizens during the 2014 Stradbroke Fires. Hosted on Acast. See acast.com/privacy for more information.
How the UK Parliament became a publishing house 12.10.2015 29:02
In episode 35 of InTransition, our guest is the Head of Strategy at Parliamentary Digital Services in the United Kingdom, Tracy Green. In this episode, we explore how the UK Parliament trained staff and became a publishing house. Hosted on Acast. See acast.com/privacy for more information.
Working with a consultant: Be clear and strategic 05.10.2015 34:28
Today, we speak to an award winning Australian government communications advisor, Jo Scard. Jo is the founder of the communication agency, Fifty Acres. In this episode we discuss the relationship between a consultant and government departments and how Jo developed a virtual agency. Hosted on Acast. See acast.com/privacy for more information.
How CSIRO operates like a newsroom 28.09.2015 30:40
In episode 33 of InTransition, we speak to the Content Manager at the CSIRO, Carol Saab. In this conversation we discuss CSIRO's publishing process and how the organisation acts as a newsroom. Hosted on Acast. See acast.com/privacy for more information.
Why politicians love Twitter 21.09.2015 35:16
In this episode we are joined by Flip Prior, Twitter Australia's Partnerships Manager - News & Government. In this episode we examine how government departments and politicians use Twitter to tell their message. Hosted on Acast. See acast.com/privacy for more information.
The culture of change: Making the citizen a customer 14.09.2015 42:38
Our guest today is the Senior Digital Officer at Nottinghamshire County Council, Sarah Lay. In this episode we discuss Nottinghamshire County Council’s innovative Digital First Project and how the council took a customer-centric approach when dealing with its citizens. Hosted on Acast. See acast.com/privacy for more information.
The 5 universal truths for government communicators 07.09.2015 41:26
In episode 30 of InTransition, our guest is the Director of Innovation (Outreach & Online) at Pennsylvania State University, Rose Cameron. In this episode, we explore the five universal truths for government communicators and why brands are moving away from traditional advertising. Hosted on Acast. See acast.com/privacy for more information.
Death of Print and TV News 31.08.2015 35:33
This week our guest is Jerry Watkins is the Director of the News and Media Research at the University of Canberra. In this episode we chat with Jerry about Digital News Report and the future of Print and TV News. Hosted on Acast. See acast.com/privacy for more information.
Why you must attend Content Marketing World on 8-11 September 2015 24.08.2015 36:16
Today, we are joined by the godfather of Content Marketing, Joe Pulizzi. Joe is the founder of Content Marketing Institute and someone who has a profound impact on the growth of contentgroup. In this episode we look at Joe’s professional career and we discuss the upcoming Content Marketing World and why everyone should attend. Hosted on Acast. See acast.com/privacy for more information.
Developing an internal communication strategy for government 17.08.2015 40:03
Today we are privileged to be joined by a legend of Australian municipal government communications, Executive Manager of Communications and Engagement for the City of Boroondara, Deb Ganderton. In this episode we discuss Boroondara’s communication structure and how her team has implemented an award winning content marketing strategy. Hosted on Acast. See acast.com/privacy for more information.
The future of digital media in government 10.08.2015 26:18
Our guest today joins us from one of the leading Australian News and Media site for both advertising and media. Nic Christensen is the Deputy Editor of Mumbrella, in this episode we discuss Nic’s reporting from the Digital Content Newfronts presentation in New York City, where the biggest digital media companies in the world presented their offerings to the media buyers and advertisers. Hosted on...
Bridging the gap between ICT and Marketing in Government 03.08.2015 27:25
Our guest today joins us with a wealth of government communication experience. John Sheridan is responsible for whole of government ICT services and procurement policy and operations. In this episode, we discuss the growing importance between government storytelling and information technology. Hosted on Acast. See acast.com/privacy for more information.
Copyright laws in content marketing 27.07.2015 36:13
In episode 10, Kim Ulrick, the Assistant Director of Communication for the Australian Federal Government Department of Communication told David Pembroke, "Get the lawyers involved early." Today, we take on that advice and are joined by Director of ARETE Group and Senior Legal Counsel for Airservices Australia, Shaun Creighton. In this episode we discuss the copyright implications when creating or...
Why government needs a 24-hour newscycle 20.07.2015 40:52
Our guest today joins us with a wealth of government communication experience. Alun Probert is the former executive director of Strategic Communication to the NSW Government and the CEO of GovCom Group. Hosted on Acast. See acast.com/privacy for more information.
Using content marketing to develop your website 13.07.2015 36:56
In episode 22 of InTransition, we are joined by two special guests from the University of Canberra. Our guests Inga Davis and Richa Arora undertook a massive project of rebuilding the universities website. We discuss the steps they took to reach their objective and how they managed to bring more than 15,000 pages of content under one umbrella. Hosted on Acast. See acast.com/privacy for more inform...
How to maximise your opportunities in social media 06.07.2015 22:37
Our guest today, Richard Spencer leads the largest media monitoring agency in Australia. With extensive experience working in social media our conversation delves into the issue of trust for government agencies when using social media. Richard Spencer is Head of Digital for Isentia and Head of Agency for Isentia Two Social, Isentia’s specialist Social Media agency. The Social Media landscape is ch...
Analyse your content and refine accordingly 29.06.2015 29:33
Today’s guest, Prudence Cook is the Manager of Online Communities at the Grains Research and Development Corporation (GRDC). With over 22,000 grain growers in Australia, Prudence blends the world of digital technology and agriculture seamlessly as she explains how social media has helped her understand her audience. Hosted on Acast. See acast.com/privacy for more information.
The non-negotiables of content marketing 22.06.2015 37:50
Our guest today, Gina Florence is a rising star in the government communication sector. Gina serves as the Marketing and Communications Supervisor for the City of Bryan, Texas. In this episode, we discuss her role for the City of Bryan which includes boosting economic development, city programs, and tourism across online channels. Hosted on Acast. See acast.com/privacy for more information.
InTransition Episode #18: How to create searchable content 15.06.2015 31:00
Our guest today, James Mathewson is one of the global leaders in building tools and education to enable a global workforce to do data-driven search marketing. We discuss the power of Google Adwords and the use of social media metrics to track, listen and ultimately engage with your audience. Hosted on Acast. See acast.com/privacy for more information.
Ep#17: Think, act and deliver like a publisher 03.06.2015 43:07
Today’s guest, Brody Dorland is the co-founder of DivvyHQ, a content planning and production workflow tool that is used by content marketers across the globe. Hosted on Acast. See acast.com/privacy for more information.
InTransiton Ep 16: Writing: the core of effective communication 01.06.2015 29:13
Clear writing is at the essence of great content marketing. Today we are joined by former Australian public servant and Owner of True North Writing, Matt Fenwick. Matt explains how you can improve the way that you write through practice and technique. Hosted on Acast. See acast.com/privacy for more information.
Ep#15, The power of social media in promoting your brand 25.05.2015 35:30
This week’s guest, David Hohnke is the Director of Communication at Icon Water (formerly ACTEW Water) in Canberra, Australia. Icon Water owns and operates the water and sewerage assets and business in Canberra, with David leading a team of 12 talented communicators. Hosted on Acast. See acast.com/privacy for more information.
Using content marketing to drive citizen action 18.05.2015 36:37
Today we head to Washington D.C. to speak with Scott Burns the CEO and founder of GovDelivery. GovDelivery is a successful company that has been helping government to tell the stories since the year 2000. Today they now serve 1100 different government organisations all across the US, across the UK and even a couple of the main EU organisations in Brussels. Hosted on Acast. See acast.com/privacy fo...
Why governments are content-rich 11.05.2015 33:22
In this episode, we speak to a man who knows a great deal about content marketing in government - David Rawlings from Landmark Media in Adelaide, Australia. We discuss some of biggest challenges for government in getting started with content marketing and the endless opportunities for government to publish engaging content to uphold a responsibility to explain programs and policy. A seasoned onlin...
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