GOOD THINKING

Rhode knows how to hack your feed. They are always a masterclass in marketing. And this London pop-up is a shining example. We get into why it's so good and what other brands can learn from it. LINKS Rhode's London pop-up Episode 40 of GOOD THINKING on Substack and TikTok ABOUT Chris and Kirsten are the founders of IN GOOD CO , a consultancy that ignites challenger brands with fearless and proacti...

Bobbie , the formula brand, just released this ad with Molly Baz. It’s historic on all levels. We get into it. LinkedIn post TikTok of Good Thinking 39 Chris and Kirsten are the founders of IN GOOD CO , a consultancy that ignites challenger brands with fearless and proactive positioning. Chris writes a weekly newsletter for +15K subscribers that shares the best-of-the-best on culture, trends, mark...

This week's pod is a double-header. We dive into the Starbucks x AG-1 collab. Who’s the biggest winner? And what both brands need to consider. We also couldn’t help but touch on the re-rise of specialty retail. Why is it making a comeback and where is it going? As always, this pod is casual. A chat between friends. Fun listening. Diving into the biggest trends, shifts, and brands of today. Still u...

This week on the podcast, we talked about LinkedIn’s favorite brouhaha of the week: The Burger King Ad. We discuss the recent controversy, a woman's right to choose—her food, get into empowerment vs. judgment in marketing, and what BK might have done a little differently. Enjoy! Relevant links: The Burger King ad The GrubHub ad Bobbie Get full access to GOOD THINKING at ingoodco.substack.com/subsc...

In this episode, Kirsten Ludwig and Chris Danton chat about the emerging theme of less ‘produced’ content, how ‘less produced’ doesn’t mean less effort and they discuss Nutter Butter and their 1-year journey to viral fame. Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

In this episode, we chat splurgy yet accessible indulgences as a brand trend. We explore how brands are adapting to consumer desires for affordable luxury and how quality plays a role. We also touch on how 'luxury' is changing in the face of AI. Enjoy! Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

In Episode 34, we chat about the opportunities for brands in the upcoming Olympics and Paralympics in Los Angeles. Yes, it's 4 years out but the Paris games offered some unique learning worth capturing. We explore the importance of showcasing the Paralympics and shifting the narrative from focusing on disabilities to celebrating the incredible athletic abilities of the participants. We also discus...

We dive into the phenomenon of Rush Talk on TikTok and how it relates to back-to-school as a whole. We talk RushTok, Gymshark is getting it right and the Gen-X and silver generation opportunities during this season. A fun one. Hope you enjoy it. Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

In this episode, Kirsten Ludwig and Chris Danton discuss the viral trend of ‘Demure’ on TikTok and its crossover to other platforms like LinkedIn with special guest, TikTok expert, Sara McCord. They explore the factors that contributed to its rapid spread and big-picture takeaways for brands. They also discuss the changing dynamics of social media platforms and how brands can adapt to the fast-pac...

Hi, This week on the podcast we get into one of my favorite topics: intergenerational marketing. In the letter, I wrote about the massive rise in people moving in with their parents. This shift has been happening for a while but marketers have yet to truly capitalize on what it means. So we dig in. 0:29 - Moms are the best roomies 1:56 - The power of Gen-X’s free income and how their spending will...

Hi all, This week on the podcast we get into the power of your brand and how it can all slip away if you aren’t careful. We also discuss who’s winning brand-wise at the Paris Olympics and what to consider moving into the LA28 games. And finally the rise of private-label brands. 2:35 - Why SouthWest should be looking at Nike for lessons. 6:09 - The ROI on ‘brand’ 7:53 - How Hoka and On benefited fr...

In this conversation, Chris and Kirsten discuss two main topics: the ‘Sport Your Period’ campaign by Knix and the ‘California Pizza Kitchen's Mac and Cheese Apology. They explore the unique approach of the ‘Athletes Get Periods’ campaign, where athletes are paid for mentioning their periods while competing without explicitly promoting the brand. They also praise the CPK Mac and Cheese Apology for...

Greetings, happy midweek. First, would love to know how we’re feeling about these podcast. Are they useful. Would you like them to be more specific? Give more advice? Please share. Second, this podcast is revealing something I already knew but now is literally staring me in the face: I can’t help but make faces when I talk. Do people go to podcast school for this? Tips and tricks are welcomed and...

Hi all, Trying to send these podcasts out sparingly. Sharing this one because it’s a fun one. This week we discuss 5 parts of the newsletter that deserved more attention. We get into what worked, what didn’t, and most importantly how brands can use these nuggets. Enjoy! Around the 2min mark: * EVERYONE’S MAKING KIDS // This week Mark Bittman launched his famous ‘ How To Cook Everything ’ cookbook...

This week, Kirsten and I get into the conversation around Abercrombie’s ‘ unbranding ’, Bandit’s no-logos Unsponsored Project at the Olympics trials, and Gucci (and many of the houses’) new art direction . Enjoy! Get full access to GOOD THINKING at ingoodco.substack.com/subscribe

This week’s episode we dive into all things Milanese retail. Ok, not ALL things but a couple of highlights. One of two low points and a lot of detailed takes on what was working and what wasn’t. OFFICINE UNIVERSELLE BULY (at the top) SEZANE (around 17:30) LEVI’S (around 24:30) LA DOUBLE J (around 30:00) CORSO COMO 10 ( approx 33:40, briefly) ZARA HOME (approx 36:05) MASSIMO DUTTI (briefly towards...

This week, we decided to go deeper on aspect element of the letter : Booze Free Games. BOOZE FREE GAMES -> As Seen On For the first Games ever, non-alc is going to sponsor the Olympics. Yes, I know the subject line last week said non-alc was over but, obviously, we know I was joking. This past World Cup was big sporting moment for booze-free and wasn’t the disaster everyone expected—it was a huge...

This episode of GOOD THINKING WEEKLY we dive into our last letter, Episode 21. If you haven't read it and want to, dive in here . Get full access to GOOD THINKING at ingoodco.substack.com/subscribe