Good Company with Michael Kassan

Laura Correnti isn't waiting for permission; she’s building the new power structure in women’s sports from the ground up. In this episode, she joins Michael to unpack how she's turning under-leveraged markets into power plays, architecting culture-shifting brand deals, and proving that when you own the game, you don’t have to play by the old rules. See omnystudio.com/listener for...

Alicia Tillman, the force redefining modern travel, unpacks how she’s turning Delta into a global brand powerhouse, where heritage meets innovation and every moment is engineered for impact. From shaping culture at 30,000 feet to building a marketing engine that inspires loyalty and leads with purpose, this is a high-altitude blueprint for transformational leadership. See omnystudio.com/list...

Philip Thomas has redefined what it means to bring an industry together, turning Cannes Lions, Money20/20, and more into global stages where bold ideas drive transformation and shape culture. In this episode, he joins Michael to unpack the power of live experiences, the art of reinvention, and why the future belongs to those who build platforms with purpose, not just presence. See omnystudio.com/l...

Forget vanity metrics, David Croyé is rewriting the rules of entertainment marketing with a data-powered model built for results. From bootstrapping his business to outpacing agency giants, he unpacks how JustWatch is helping Hollywood get smarter, faster, and more accountable. See omnystudio.com/listener for privacy information.

Ross Martin has built a career on challenging norms and delivering results—and today, he’s helping the world’s biggest brands do the same. As President and Co-founder of Known, he’s fusing creativity with science to reimagine how marketers connect with culture, cut through noise, and stop wasting money on outdated thinking. This episode unpacks how Ross is reshaping the mar...

Under her decisive leadership, she has transformed Tubi from a once-underdog platform into a record-breaking force, redefining the streaming landscape with its free, ad-supported model. From leveraging cutting-edge data-powered advertising, to launching fan-fueled initiatives like STUBIOS, to pioneering shoppable moments that merge the worlds of entertainment and commerce… she’s trans...

At a time when AI is redefining how we create and measure content, these two are at the forefront, turning what many see as a disruptive threat into a powerful tool that amplifies human creativity. As trusted partners for marketers, they are now setting their sights on helping them prove the real-time value of brand storytelling and bridging the gap between art and analytics. See omnystudio.com/li...

Under Tim's leadership, the NFL has entered what many are calling a true renaissance. At a time when other leagues are fighting to retain viewers, the NFL is expanding its reach across the globe, deepening its connections with younger, more diverse fans, and forging powerful partnerships across fashion, music, gaming, and tech. This conversation will dive deep into how he’s humanizing the NF...

Good Company is back! Join host Michael Kassan, Founder & CEO of 3C Ventures, as he sits down with the pioneers and fearless disruptors that are redefining business, media, tech, and culture. In this new season, hear from NFL CMO Tim Ellis on how football goes beyond the game, Tubi CEO Anjali Sud on the power of niche storytelling, and Hollywood legend Jeffrey Katzenberg on AI's creative revol...

K-content has taken the world by storm and continues to resonate with audiences worldwide. In this episode, we sit down with CJ ENM’s Chief Global Officer & CEO of America, Steve Chung, discussing the globalization of content and the impact of Netflix’s $2.5 billion investment into South Korean movies and television shows. See omnystudio.com/listener for privacy information.

There isn’t anyone who knows the benefits of marketer-creator collaborations quite like Patrick Harris. In this episode, we talk with Snap’s President of Americas and Partnerships about bridging the gap between brands and creators. Plus, Patrick takes us through Snap’s most recent AI integration with more than 200 million users and 20 billion messages – the chatbot named My AI. See omnystudio.com/...

Getting into the consumer mindset is something that Laura Jones is familiar with. In this episode, we talk with the Instacart CMO on the company’s recent innovations around their data-driven holiday campaign and AI-powered search experience. Plus, Laura walks us through how shoppable ads enhance the customer experience and the strengths of co-marketing campaigns. See omnystudio.com/listener for pr...

Starting a company at 26 can be intimidating, but Daniel Gilbert was up for the challenge. In this episode, we talk to the Brainlabs’ founder and CEO about what it takes to start your own business, the rise of “brandformance” and the art of authentically engaging in culture.  See omnystudio.com/listener for privacy information.

Instant gratification is a concept that Lucas Herscovici is well acquainted with. And the demand for it in the beverage space is higher than ever. We talk to AB InBev’s Global Chief Direct to Consumer Officer on how he’s transforming the way beer enthusiasts buy their beloved brew, making it as easy to order online as pizza at supermarket prices. Plus, he shares how the storied brand is leveraging...

Revitalizing iconic legacy brands for the modern era isn’t a simple feat, but Eden Bridgeman Sklenar is up for the task. In this episode, we talk to the owner, chairwoman, and CEO of EBONY and JET to hear how she came to helm the storied publications and her plans for exploring media reinvention and inclusive marketing. See omnystudio.com/listener for privacy information.

Finding each other through similar experiences with grief from the deaths of their brothers to overdose, Jessica Cordova Kramer and Stephanie Wittels Wachs shared an immediate bond, a sense of hope, and a deep motivation to help “make life suck less” for others. From there, the idea of Lemonada Media was born. We sat down with the podcasting network’s CEO and Chief Creative Officer on their person...

According to Suzy Deering, we’re in a transformational leadership crisis. In this episode, we chat with the prolific CMO on what she’s learned about fostering trust at the helm of major brands like Ford, eBay and Verizon and why fear can paralyze change in organizations. We also break down the art and science of building and maintaining customer relationships in a recessionary environment and why...

Back in the days of Web2’s infancy, budding The Wall Street Journal reporter Jessica Lessin had a hunch about how a few Silicon Valley newcomers could turn the business landscape on its head – when others didn’t want to believe it. That instinct proved to be right and eventually inspired her to build the technology publication The Information, which nine and a half years in boasts a fiercely dedic...

Today in the UK, it’s Red Nose Day – the beloved annual fundraising campaign to end child poverty – and we’re all smiles to be joined by its legendary organizer, Richard Curtis, the co-founder and vice chair of Comic Relief. Many will know him for his screenwriting and directing credits on some of the most memorable comedies of our time, like Four Weddings and a Funeral , Notting Hill, Bridget Jon...

If there’s anyone who deeply understood the power of bringing together brand and performance marketing well before its time, it’s Howard Draft. We talk to the visionary entrepreneur about building DraftFCB (today known as the powerhouse global advertising agency FCB), lessons he’s learned from the highs and lows of running a company, and how he’s betting on democratizing access to experiences usin...

As the automobile industry increasingly works towards greater adoption of electric vehicles, Steven Majoros has an important piece of advice: consumers don’t want EVs to be science projects. We talk to the CMO of Chevrolet about how the storied brand is getting closer to a zero-emissions future and how it’s building on decades of consumer trust and brand love to offer a broad line-up of vehicles t...

At a time when technology is often in the headlines for the grip it has on consumers, Jen Wong offers a sign of hope: technology can, in fact, be additive, not addictive. We chat with the COO of Reddit about the rules of engagement in the platform’s communities and why brands should be paying more attention to context. She also fills us in on her favorite subreddits. See omnystudio.com/listener fo...

Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to them, it all starts with empathy and meeting people halfway. We chat with the co-founders of cultural insights and strategy venture CULTIQUE on everything from the elusive goal of understanding Gen Z to purpose “BS detectors” to where the metaverse can really shine when it come...

As the co-founder of Hotwire and Zillow and a prolific entrepreneur for companies like Pacaso, Recon Food, dot. LA, Supernova and 75 and Sunny, Spencer Rascoff clearly has a knack for following his instincts when it comes to making bets on big ideas. We talk to him about what it takes to find the white space that could kick-start a successful company. Plus, he fills us in on Queue—his latest proje...

Ahead of the Upwardly Global Gala Equity in Action: Beyond Welcome on October 12th, we sit down with the organization’s CEO & President Jina Krause-Vilmar and Board Member Tony Goncalves to talk about their mission of eliminating employment barriers for immigrant and refugee professionals and advancing the inclusion of their skills in the U.S. economy. The two also share personal stories of th...