Golf 247.eu: The Global Platform for Innovative Technologies and Teaching Concepts.

The 2026 PGA Show marked a clear turning point for the golf industry. Artificial intelligence, advanced manufacturing, and sustainability are no longer side trends but core drivers of equipment design, coaching, and facility operations. Major brands such as TaylorMade, Callaway, Cobra, Ping, and Titleist demonstrated how AI and 3D printing now enable structural optimization that was previously imp...

The 2026 PGA Show in Orlando confirmed the golf industry’s rapid shift toward high-tech performance, AI-driven coaching, and lifestyle-oriented facilities. Major brands such as Callaway and Cobra led the equipment conversation with the Quantum and OPTM driver families, while PXG attracted attention with its official show debut and immersive hologram presentations. Across the show floor, the messag...

The 2026 PGA Show in Orlando delivered a comprehensive snapshot of where the golf industry is heading, combining innovation, professional recognition, and competitive momentum at the start of the new season. With more than 33,000 attendees—the largest turnout in 15 years—the show highlighted a clear shift toward predictable performance, AI-driven personalization, and sustainable growth. Major manu...

The PGA Show in Orlando once again proved to be the central global meeting point for the golf industry. With more than 1,000 brands and around 30,000 attendees, the 2026 edition moved well beyond a traditional trade show, positioning itself as a modern platform for innovation, lifestyle, and data-driven performance. Alongside the large outdoor Demo Day, the show featured extensive education progra...

The 2026 PGA Show in Orlando stands as the global meeting point of the golf industry, bringing together over 1,000 brands and roughly 30,000 professionals. The event opened on January 20 with Demo Day at Orange County National, where attendees tested new equipment under real playing conditions. The show highlights a clear shift toward AI-driven club design and advanced materials . Leading manufact...

The 2026 PGA Show in Orlando highlights a golf industry in rapid transformation, combining tradition with advanced technology, lifestyle expansion, and data-driven operations. Featuring over 1,000 brands, including major manufacturers such as TaylorMade and Callaway, the show reflects a clear shift toward innovation beyond equipment, with growing emphasis on fitness, racquet sports, hospitality, a...

In mid-January 2026, the global golf season opened with breakthrough victories, dramatic finishes, and important structural developments across major tours. On the PGA Tour, Chris Gotterup claimed his first full-field victory at the Sony Open in Hawaii, the official season opener after the cancellation of The Sentry at Kapalua. Gotterup closed with a final-round 6-under 64 to finish at 16-under pa...

True power in the golf swing does not come from isolated strength but from a coordinated kinetic chain. This chain transfers force from the ground, through the body, and finally into the golf ball. At the center of this system is the core, which functions as the body’s power zone and central engine. Without consistent core engagement, the entire sequence breaks down. A stable, engaged core stabili...

The center of gravity (CG) of a golf club is a fundamental law of physics, not a marketing concept. It is a three-dimensional point inside the clubhead where the entire mass is effectively concentrated. CG is determined solely by mass distribution and geometry, and it directly influences launch, spin, stability, and forgiveness. CG is not a visible mark on the clubface. What matters is how mass is...

This text examines why short putts often fail under pressure, highlighting the gap between confidence and actual performance. Traditional flat-mat practice improves mechanics such as rhythm and alignment but fails to replicate real green conditions. Without slope, undulation, and variable speed, the brain lacks the perceptual cues needed for accurate green reading and pace control. Puttalyze addre...

For the 2026 product cycle, Mizuno introduced a significant material innovation in driver design by combining a forged titanium face with a nano-scale polymer alloy layer. This multi-material construction represents a shift from traditional single-material faces toward a more adaptive, energy-efficient impact structure. The nano-alloy polymer layer is not a cosmetic coating. It is molecularly bond...

This podcast excerpt explains how ball flight in golf is governed by clear cause-and-effect physics rather than subjective feel. At impact, the interaction between clubface angle and club path determines both the starting direction and the curvature of the shot. Understanding this relationship allows golfers to interpret ball flight as immediate feedback and diagnose their own swing mechanics more...

Golf club grooves play a decisive role in how a ball behaves at impact, during flight, and after landing. Their primary purpose is to manage debris and moisture while creating the friction required to generate backspin. Without grooves, the ball would slide up the clubface—especially in wet or grassy conditions—leading to inconsistent launch, reduced spin, and unpredictable distance control. At im...

This report outlines the professional golf landscape during the second week of January 2026, a period shaped by strategic decisions rather than active competition. With major tours such as the PGA Tour and LPGA still in their off-season, attention shifted toward governance, structure, and future alignment across global golf. A central focus was the LIV Golf Promotions event, which became the key c...

In this podcast excerpt, Henrik Jentsch analyzes the evolution of driving distance on the PGA Tour and questions its true impact on scoring and dominance. While modern professionals hit the ball farther than ever before, distance alone has not become a guarantee for success. By contrasting elite power hitters such as Rory McIlroy with more balanced, consistency-driven players like Scottie Scheffle...

Consistent and powerful ball striking depends primarily on precise clubface control. This control is largely determined by the lead hand and wrist, as the back of the left hand directly mirrors the orientation of the clubface. The key difference between professionals and amateurs is not strength, but the timing and sequence of three specific wrist movements. The Professional Sequence Elite players...

Understanding Rule 19.3b – When a Bogey is a Victory Golf is a game of decisions, and sometimes the smartest one is knowing when not to play the hero shot. Imagine this: you've just hit a firm putt from the green, but the ball runs past the hole, catches the slope, and rolls off into a deep greenside bunker. Welcome to Pinehurst No. 2 – or any course with slick, crowned greens. Now what? Most...

Modern golf club fitting often relies on a convenient shortcut: testing a single club—typically a 7-iron—and extrapolating its results to an entire iron set. From a scientific and performance perspective, this approach is fundamentally flawed. Iron sets are not collections of identical tools. Each club is engineered for a distinct functional role. Long irons are designed to maximize launch and car...

This Podcast describes how controlling the nervous system is central to consistent performance in precision sports like golf. High arousal—caused by fear, anger, excitement, or future-focused thinking—disrupts coordination, tempo, and concentration. The key to peak performance lies in balancing the two branches of the autonomic nervous system: the sympathetic (arousal) and the parasympathetic (rel...

In this instructional guide, Henrik Jentsch explains that successful golf shots depend far more on mental visualization than on focusing on a specific spot on the ball. Instead of fixating on mechanics or ball contact, golfers should mentally rehearse the entire shot before swinging. Effective visualization means creating a complete mental “movie” of the shot: the starting line, trajectory, height...

Professional golf is entering the 2026 season in a phase of rapid evolution, driven by ranking alignment, roster movement, and new competition formats. The biggest structural shifts are happening inside LIV Golf, while relations between tours appear to be gradually softening. LIV Golf: Alignment and Expansion LIV is making a clear pivot toward traditional tour standards. The headline change is the...

This podcast explores the concept of swingweight in golf and clarifies a common misconception: swingweight is not a measure of how heavy a club is, but how its weight is distributed . More accurately, swingweight describes club balance rather than total mass. In the traditional Lorythmic system , swingweight is measured around a fixed fulcrum point located 14 inches from the butt end of the grip ....

In this podcast excerpt, PGA Professional Henrik Jentsch presents a clear and practical framework for golfers who want to reach a scratch handicap by 2026. His central message is that elite performance does not come from endless, unfocused practice, but from commitment, structure, and a professional approach to improvement. According to Jentsch, golfers must stop guessing and start measuring if th...

The Podcast describes three distinct biomechanical pathways for developing an efficient and natural golf swing, based on an individual’s dominant core region: Lower Core, Middle Core, and Upper Core . Each pathway reflects different body proportions, movement patterns, and power sources. Rather than promoting a single universal technique, this framework helps golfers align their setup and swing me...

Golf247.eu is a comprehensive, data-driven golf platform that connects modern technology with applied coaching. The content replaces subjective feel with objective measurement, covering the full spectrum of golf performance: swing biomechanics, putting physics, equipment engineering, and modern teaching concepts. A central theme is the SPACE framework , which defines elite performance through Spee...