Go Social Podcast

Seasons come and seasons go... Marketing and business expert, Brian Hahn, shares how the season of his business is changing and how you can embrace the different seasons in your business. Brian shares how your business is like a farm in that there are distinct stages of growth. Brian also shares a great quote, "Success means you get better problems."  

Marketing expert, Brian Hahn, shares how you should track your results so that you know if your message is still connecting with your audience. You should be tracking your numbers so that you'll know. You should always be changing to see what works. Are you training your employees? Are you continually coaching your employees.  

Give yourself permission to be an amateur. You have to be willing to try something new and learn new skills. Who knows what you'll bring back to your business and how much more fun you'll have. Stretch your skills in life to stretch your mind and abilities. Marketing expert, Brian Hahn, shares some stories from his life that have helped him grow... like going to an Improv class. Or when he was a B...

Many times it requires someone else to look at the systems in your business from outside of your business. Marketing expert, Brian Hahn, shares how someone else's perspective helped him gain more profits in his Dairy Queen. How are your opt-in pages, what are the systems in your business like? Have you checked lately? Sign up for your own email list and actually read your own emails. You can even...

The causes of marketing effects (and hangovers) are not always so easy to determine. Most of the time it's the culmination of many factors. Oftentimes your prospects and customer don't remember where they first heard of you. So the question is, "Which one caused them to reach out? Marketing effects take place over time and it's challenging to isolate which one "worked". The point is that you need...

Are you using the Current surge in business to put yourself in a better place when money isn't moving so easily? Marketing expert, Brian Hahn, talks about how you need to prepare today to sustain your future. Take the business that's coming your way today to plan for more business tomorrow. brian shares some great strategies. Check out the article from his website after you listen to this insightf...

An "overnight success" is an illusion. You need to start, learn, and try again. How can you use The 70% Rule to get better at markeitng and business. Brian also talks about interations and why failures are not really failures. Give yourself the permission to be an amatuer.  

You need to have fun in life and work. Business is a marathon and to be "successful" in the long run you have to have fun. So, What's your answer? What do you do for fun? Your answer matters. Listen to what Brian says about Work-Life Harmony and why it's ok to be an amateur at some things.  

Know where to spend your money. if using FB or Instagram or other "smart" platform, this optimizes your targeting for the platform driving your costs down. You need to know your numbers so you can make smart decisions. Additionally, you can optimize your audience automatically to get more of your ideal client. Brian even discusses the Facebook Conversion API that can help you know your audience ev...

Apples or Oranges? How the IOS 14.5 changes affect your business and online marketing efforts. What does this change mean for you and what can you do to still get great results, gain clients, and grow your revenue? Read Brian's article about this her e: https://www.gosocialexperts.com/is-the-ios-14-update-the-end-of-facebook-marketi ng/ 

Messaging is vital, and as important is to give your audience the opportunity to buy now.  

How to you acknowledge the "Evil" and accentuate the "Good". A great example is Chatbooks.com . How can you position your business in a way that your service helps prospects overcome an "evil" in the world?

Marketing expert, Brian Hahn, explains how to speak to the status needs of your prospects. Understanding this will help you clarify your marketing so your prospects get the status they want when they hire you. Status drives many buying decisions. Listen to this episode to learn how to elevate the status of your prospect.

How can you change the average day of your prospect? What does your average day feel like? Listen to marketing expert, Brian Hahn, share how you can change your average day. And how do you communicate this in your marketing message?

To communicate properly with your prospect you need to speak on different levels. Speaking to how people feel AFTER they purchase and you have delivered your service. Once you know this, you can use this in the front-end of your marketing to attract more clients. Get Client Success stories using GetBravo.com  

What do people have after they buy from you? What is the Transformation they have experienced? When you can articulate this, you'll know how to craft your message and dial up your profits. 

What "state" is your prospect in when they come to you? Marketing expert, Brian Hahn, explains why it's important to know the condition of your audience as it relates to your message and sales cycle. What transformation will they experience after purchasing from you? Here are 5 Questions to consider that Brian helps you understand: 1. What did they have (the problem)? 2. How will they feel when th...

Why does marketing expert, Brian Hahn, say, "Start closest to the money!"? Listen as Brian Hahn expalins how to talk to people in each level of awareness. You cannot say the same thing to everyone. Your message must be tailored to each person based on their level of awareness. You're going to love what Brian shares today.  

In 1966, Eugene Schwartz published his book, Breakthrough Advertising. In it he identifies the different levels of communication you need to have based on where your audience is. Listen as marketing expert, Brian Hahn, unpacks the 5 Levels of Awareness so you can more effectively communicate to your audience. These 5 Levels form the acrostic UPSYD which stands for: Unaware, Problem Aware, Solution...

What's the right decision to make? Do you own online marketing or hire someone to do it for you? You'll find the answer when you listen to today's episode with marketing expert, Brian Hahn. Here's a great article that Brian wrote about this: https://www.gosocialexperts.com/diy-or-hire-someone-to-do-it-for-you/.

Every business needs a way to keep track of clients, communicate with them, can cash in on your sales. A good CRM system will help you do just that. Listen to marketing expert, Brian Hahn, discuss the ins and outs of a good CRM.  

70% of new clients come from the follow up that you do. People have to be touched more than 7 times before they are ready to engage with you. Listen to marketing expert Brian Hahn as he shares some of the best ways to follow up with your propsects and clients both online and offline.  

Today, marketing expert Brian Hahn gets really productive. Listen to hear the many productivity tools and tips this master marketer uses. We all need to find ways to squeeze more time from our day. Brian can help you do just that by what he shares on this episode.  

How to use your ideas and marketing assets in multiple ways. UPcycling your older and make it into something more valuable. Use multiple ways to reach people. Emails. Blogs. Videos. Podcasts. How many ways can you use one piece of content? How valuable can you make it for your audience? 

Brian tells you how to find and create content that you can use in your marketing and offers. What types of content do you have and how can you continually create it? Brian also shares a number of online sites you can use to make finding and creating content much faster and easier.