Go Fungal

Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this episode, we share a deliciously dairy-free inside scoop of how a small Swedish startup took over the globe by going against the grain (Well technically they went with the grain since oats are grains…you get the idea) You can find Brendan Lewis on...

Storytelling is basically "Once" "But" "Until" and "At Last". Our expert storytelling teacher David Ayling shows you how both "The Fresh Prince of Bel-Air" and the best leaders use this technique to connect and influence others and lead them to action. You can find Dave on LinkedIn here .

It seems like there is a new AI tool being released every day. It’s almost impossible to keep up with and it can feel like the worst case of FOMO if you’re a marketing leader that doesn’t even know where to begin. Today’s episode features our very own Head of Post Production, Demian Krentz to share how Fungi Media is using AI for video and other content creation. We’re here to get you on the right...

Withdrawing from responsibilities, isolating from others, procrastinating and skipping work can be signs that you're dealing with burnout at work. Julia Goebel is a Chief Marketing Officer with more than 20 years experience who knows a thing or 20 about handling burnout as an executive and with her team. In this episode, she shares practical steps you can take as well as "that one thing" you need...

There's nothing more effective than having your customer sell your product or service for you. That's why it so valuable to tell customer stories through video. But there are big obstacles that scare marketers. Marketing and video storytelling expert Angie Lawing has had tons of success getting buy in from customers and the organization and she's here to share the secret sauce. You can find out mo...

The AI conversation is confusing and overwhelming for most marketers. How do I use AI to boost my marketing efforts? Where do I start? It seems like a new thing comes out every single day, HELP! Take a deep breath, we got you! In this episode we talk to a "Fractional CMO" who's seen it all. Toni Lee Rudnicki is our guest, and she's put ChatGPT to work on two practical use cases to boost her client...

B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at Talus Films. In this conversation, she breaks down the core components of a brand story and how to position your product and company within the story. Hint....neither belong in the center :)  Madelaine Anderson is the Co-Founder & Creative D...

User-Generated content is a powerful tool for consumer brands (video is the highest performing btw). But is it really going to work for your B2B brand? While UGC may look different for B2B, the goals and benefits are ultimately the same.   Our guest Chynna Morgan, CEO/Founder of GIF Out Loud & Vidlo, is an expert in user-generated content helping brands launch UGC campaigns in minutes to help driv...

Funders, donors, program participants, the board, volunteers and limited resources....mission driven companies and non-profits often have more complex marketing challenges than for-profit companies. Jen Depakakibo and Lis Martin are all about helping "do gooders" do more good...and they might've unlocked the secret through their latest marketing program.  You can find Jen & Lis from Statement at t...

The good and the bad of B2B marketing from the perspective of a real life "Director of Marketing"! Our guest AJ Miller leads the marketing team for Silgan Closures. They're on a mission to help protect the world's food supply. This is a great episode for anyone who is considering a career in B2B marketing and anyone who is looking to make a bigger impact as a Director of Marketing.  AJ  Miller is...

Redesign, refresh, blow it up or just throw it away...your website is OUT OF DATE!! Luckily our guest John Burton is an expert in branding and web development. He's hear to share the latest in website trends and the missing ingredients that lead to bad metrics. You can find John's design group at their website: echodesigngroup.com John's LinkedIn: linkedin.com/in/johnpburton/

Have you heard about "The Girl Who Recycled 1 Million Cans"? It's not just a feel-good book for kids, it's a genius approach to content marketing for manufacturers. Today we're talking to Jessica Alexanderson about how her scuba adventures spotting scrap metal garbage in the ocean inspired her to join forces with a scrap metal company to promote recycling.  You can find Scrap University at the man...

If corporate executives are humans, why do so many act and sound like robots? Our guest Wendy Serafin talks trust-building and how to be a human for recovering executive robots. Wendy Serafin is a highly-experienced communications leader running comms for companies big and small. From FinTech to consulting, she's seen and done it all.  Wendy's LinkedIn Wendy's Twitter

They say collaboration is king, but it's NOT! Today we're talking to elite communications expert Joe McCormack about why collaboration without "quiet" creates chaos and kills productivity in the workplace. Joe shares strategies for how to make the necessary changes to help your team stay focused in a noisy world. Our guest is Joe McCormack. He's an elite communications expert, and founder of The B...

Why is civil discourse online so hard and should leaders share their political opinions? Today we're talking to Caleb Gardner, formerly the lead digital strategist for President Obama’s political advocacy group.  Our guest is Caleb Gardner. He's an Innovation Strategist & Change Management Expert. You can check him out at his website calebgardner.com and find out more about his new book, "No Point...