Go Beyond Fundraising: The Podcast for Nonprofits

Can you double your ROI by allowing constituents to donate now and pay later? Adam Martel, Founder and CEO of Givzey, is betting his business that you can. Givzey enables nonprofits to offer flexible payment options with no hidden fees, interest, or credit checks. Donors can contribute to organizations and charities today, but instead of paying for it all at once, they can spread their payments ov...

The fall of cryptocurrency exchange FTX has many nonprofits wondering whether accepting donations in the form of crypto is still a good idea. Just as many may be wondering what it all even means — FTX? SBF? Worry not. In this episode, we talk with Pat Duffy, co-founder of The Giving Block, a platform that makes it easy for crypto to be both donated and accepted. Pat walks us through what nonprofit...

What tops your 2023 New Year’s Resolutions? For Pursuant CEO and President Trent Ricker, it’s bringing marketing and fundraising together. In this episode, we talk with Trent about how organizations can ease the tension between these two departments to better serve their constituents and drive stewardship. These teams are interdependent but often have conflicting key performance indicators (KPIs)....

Why do people give? As nonprofit fundraisers and marketers, it’s a question you should try to understand if you want to be successful. Here’s another one that may at first seem unrelated: Why do people consume content? Often in our work, we create content, reformat it for a particular platform, blast it out with a scheduling tool, and check it off our list. But, with so little thought behind it, t...

On today’s episode, we’re diving into Classy’s fourth annual Why America Gives Report and talking through some of the data points that caught our eye. We’re also thrilled to be joined by Michelle Boggs, the executive nonprofit industry advisor at Classy, who has more than 15 years of experience in fund development, community partnerships, team and constituent building, and strategy for nonprofit o...

In this episode, we’re talking year-end trends with Nicholas Hedenkamp, Pursuant’s Insights Consultant. There were three big topics that recently caught our attention. 1. Volunteerism Recent studies show a lack of diversity in volunteerism. There are higher rates of volunteerism among white people than among people of color, although it may be that people of color donate their time in less formal...

Non-profit communicators know that personalization is more important than ever. But given our tech-enabled reality, personalization is evolving. How can you leverage data to create highly relevant and customized content for your audience? That's what we’ll explore in this podcast with two experts from Pursuant: Jennifer Bielat, Executive Vice President of Client Strategy, and Dom Spinosa, Chief Cr...

When times are tough, and wallets shrink, how do you keep your nonprofit a top priority for your donors? The goal is to be a fixed line item in a donor’s budget — non-negotiable, even in hard times. To achieve this, you must understand where your donor’s values align with your organization's. In this episode of the Go Beyond Fundraising Podcast, we tackle this question and others with GivingDNA’s...

As you begin planning for 2023, the current economic climate may have you tightening your belt to stay on budget. Donor acquisition tends to be singled out for cuts in tough times because the ROI isn’t always obvious. In this episode, Pursuant Executive Vice Presidents Jennifer Bielat and Alicia Lifrak will help you make the case for responsible investment in acquisition. You'll learn how metrics...

As we approach the final months of 2022, we know many of you will be focusing on your year-end campaigns. And as the threat of a global recession looms large, you may be looking for ways to tighten spending. Stewardship is often one of the programs to be scaled back. In this episode, we’re talking with David Sacchetti, Director of Client Strategy, and Kim Richardson, an Associate Vice President of...

On this episode, we’re talking with Trent Ricker, President and CEO of Pursuant, and Matthew Mielcarek, Senior Vice President of Analytics and Insights Strategy, about the recently released 2022-2023 Pursuant Giving Outlook. Specifically, we’re digging into how the Giving Outlook can help us navigate the challenging economic times we’re all facing. This eBook uses data aggregated from several indu...

Acquisition can be a thorn in the side of marketers. And as the cost of acquiring donors continues to rise due to paper shortages and increasing digital ad rates, the cost of acquiring attention has gone up, too. In this episode, we’re speaking with Soraya Alexander, President, Classy and COO, GoFundMe. Classy’s tech is well-known in the world of nonprofit fundraising, and its recent acquisition b...

Nonprofits are often tasked with doing more with less, leaving fundraisers feeling like they have limited options and resources, which in turn can lead to a lack of innovation and creativity. This is called a scarcity mindset, and it can be detrimental to achieving the results you want to see. In this episode, we talk with Gauri Manglik, CEO and Co-Founder of Instrumentl, a tech solution that help...

As political campaigns turn up the heat leading to the mid-term elections, you’ll need to find new and creative ways to get your message heard. In this episode, Nicholas and Leah chat about the trends and topics they’re seeing as 2022 closes in on the busiest time of the year for nonprofit. Here are some of the key takeaways: Create a unified message across channels. To cut through all the noise a...

Have you changed jobs recently in exchange for more flexibility, pay, or upward advancement? If so, you're not alone. The C-19 pandemic sparked a “Great Resignation,” spurring workers to take stock of their priorities and leading many people to leave jobs and demand better work-life balance through options like remote work. On the podcast, we spoke about how nonprofits can navigate this new work c...

We recently sat down with our Senior Vice President of Insights, Analytics, and Experience, Matthew Mielcarek, to break down a few of the big ideas and highlights from the 2022 Pursuant Giving Outlook. In our annual Pursuant Giving Outlook, we compiled the best industry knowledge, data, and statistics on things like: -Current market conditions and potential pitfalls -Nonprofit sector trends and in...

Amid today’s economic uncertainty and rising costs, nonprofits need to focus on strengthening relationships with their existing donors. A key way to do this is to follow your data. In this episode, we talk with Dan Stevens, co-founder and senior vice president of business development at Windfall, and Dawn Galasso, vice president of sales at GivingDNA, about the new partnership between the two orga...

How effective is your monthly giving program? Too often, nonprofits take a “set it and forget it” approach. But by nurturing monthly donors, you can build reliable and consistent revenue for your organization that has the potential to make a million-dollar impact. In this episode, we talk with Abby Trahan, who served as the Annual Giving Coordinator at the Houston Food Bank from May 2020 to March...

Rage giving? Social commerce? Data governance? You can be sure that there’s no shortage of new concepts popping up in today’s nonprofit marketing arena. But if you need a quick lesson on these trending concepts, you’re in the right place. In this episode, we tackle these topics and more with industry insight consultant Nicholas Hedenkamp, who compiles the latest trends, stories, and curiosities in...

The Nonprofit Alliance recently said, “Consumers are spending more at the gas pump and the grocery store and so they're not increasing their philanthropic spending.” What exactly does this mean for fundraisers? How will this affect donor behavior? What strategies will allow us to fulfill our mission? This week, Nicholas Hedenkamp, an insights consultant at Pursuant, joins us to chat about ways fun...

Is your nonprofit on the fence about accepting crypto? Are you interested in learning what the buzz is all about? Maybe you’re curious about the fundraising benefits for your organization? Then you won’t want to miss this podcast. To answer all your crypto-related questions, we spoke with Pat Duffy, Co-Founder of The Giving Block. In 2018, Pat, and co-founder Alex Wilson, saw an opportunity in the...

In our latest episode, we sat down with Bryan Kramer to discuss impactful methods of personalizing the donor experience in ways that resonate with your constituents. The big tech companies have developed strategies of personalizing their users' experiences that drive incredible loyalty. Learn how you can do the same for your donors by adapting ways of creating human touchpoints that can deliver th...

In this episode, Pursuant's CEO Trent Ricker sat down with Kevin Hagan, President and CEO of PAN Foundation, to talk about the effect of global crises on fundraising. With the current Ukraine crisis, we've seen nontraditional or so-called 'unorganized' giving, as people adopted unique ways to support and donate. In this dialogue, these nonprofit leaders discuss lessons that nonprofits can learn fr...

There’s no doubt that impacting the world for good is hugely motivating -- especially for passionate young people. Nonprofits have the opportunity to form relationships with young donors and constituents now to ensure the future of their mission. Millennials want more transparency and communication with the nonprofits they donate to. They want to know how and why you’re spending their dollars. Del...

The new Facebook Challenge Fundraisers are helping organizations acquire brand new supporters, raise significant funds, and start personal relationships with everyone who joins the group. With such a cost-efficient way to meet your mission goals, this platform cannot be ignored. Good United works hand-in-hand with Facebook to create and optimize Facebook Challenges for nonprofits. That’s why we we...