Go Beyond Fundraising: The Podcast for Nonprofits

In this episode, Pursuant's CEO Trent Ricker sat down with Kevin Hagan, President and CEO of PAN Foundation, to talk about the effect of global crises on fundraising. With the current Ukraine crisis, we've seen nontraditional or so-called 'unorganized' giving, as people adopted unique ways to support and donate. In this dialogue, these nonprofit leaders discuss lessons that nonprofits can learn fr...

The lines between responsibilities and budgets of the marketing and fundraising departments can often blur at nonprofits. Although each department brings important and unique assets to an organization, when they align and work together, they can create a more impactful experience for constituents. In this episode, Pursuant CEO, Trent Ricker spoke with Sue Citro, Chief Experience Officer at Best Fr...

Many nonprofits tend to focus their ad dollars at the crucial end of the year when people are naturally more inclined to give. However, spreading your advertising budget across the year can set your year-end campaign up for optimal success. In this episode of the Go Beyond Fundraising podcast, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of...

When we look at generational giving, it’s easy to focus on baby boomers, millennials, and Gen Z. But tucked in between these groups is Gen X, which is projected to inherit $30 trillion in the Great Wealth Transfer through 2040. Could Gen X be the hidden key to the future of philanthropy? In this episode of the Go Beyond Fundraising podcast, we welcome Alyssa Boger, EVP of Client Strategy, as she u...

Digital advertising is full of mystery — it certainly doesn’t help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising. From Google Ad Grants and Facebook advertising to last...

What if the key to transforming your fundraising efforts lies in a technology many fear? In this Go Beyond Fundraising Podcast episode, we explore the bold new frontier of artificial intelligence (AI). Allegiance Group + Pursuant's Chief Strategy Officer, Trent Ricker, considers the nuanced role of artificial intelligence in enhancing human connections. Rather than replacing personal interactions,...

Recent statistics show continued declines across all types of donors from 2022 to 2023 — except those who had given seven or more gifts, which increased. This growth highlights the significance of donor loyalty. In this Go Beyond Fundraising podcast episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker discusses the value of fostering deep, meaningful relationships with donors....

Determining the health of your organization can be tricky. The success of one campaign or a decrease in one certain metric isn’t enough to know whether your fundraising efforts are working. In this episode of the Go Beyond Fundraising podcast, we’re joined by Teena Wright, Annual Giving Director at Idaho Public Television, and Debbie Merlino, an Executive Vice President at Allegiance Group + Pursu...

The Fundraising Effectiveness Project’s latest Quarterly Fundraising Report™ is out, and we’re digging in! In this episode of Fundraising Today, VP of Client Strategy Kristin Priest breaks down the key findings that compare overall philanthropic giving trends in 2022 and 2023.   The report tracks macro trends in donors, dollars, and retention, then looks deeper at each category. The leading takeaw...

Does your organization have a rich history that your donors love? The magic of digital archiving is that it makes historical artifacts available to anyone, anywhere. However, not everyone has the know-how or the technology to properly preserve their physical media for future generations or how to leverage it in fundraising communications. In this episode of Fundraising Today, we'll sit down with K...

It’s hard to miss the fact that 2024 is an election year. The presidential race is dominating news cycles and social media, but what does it mean for your fundraising efforts? On this episode of the Go Beyond Fundraising podcast, we talk with Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker about what nonprofits can expect. Organizations often fear that political giving will impact...

What does it take to start and scale a nonprofit? Elana Frank is still learning, and she’s sharing her lessons in this episode of the Go Beyond Fundraising podcast. Frank is the founder and CEO of the Jewish Fertility Foundation, which provides financial assistance, support, and education to those struggling with infertility. In just nine years, the nonprofit has grown to eight locations across th...

The world is changing, and it’s time for nonprofits to change too — including their boards. To better fulfill your mission, your stakeholders and leaders should reflect the communities you serve. That’s why, on this episode of Fundraising Today and the Go Beyond Fundraising podcast, we’re exploring the principles behind DEIAB. Joining us are Christal Cherry and Dr. Renee Rubin Ross, who work with...

In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics. Emil also outlines the steps nonprofits can take to opt...

Most nonprofits rely on volunteers, but managing this group can be tedious. In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with Albert Vasquez, Head of Sales and Operations for Rosterfy North America. Rosterfy is an end-to-end volunteer management and reporting tool that helps organizations onboard, engage, and track their volunteers. In this conversation, Vasq...

In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with philanthropist and fundraising coach Lisa Greer. Author of the bestseller Fundraising Revolution, Greer is on a mission to save giving by helping nonprofits move away from the impersonal interactions and scripted outreach that have dominated the sector for so long. In 2012, Greer and her husband became part of...

In this episode of Go Beyond Fundraising, we sit down with Mitch Stein. Mitch is the Head of Strategy at Chariot, a donor-advised fund (DAF) fundraising solution provider. We discuss the increasing popularity of DAFs as a giving vehicle; the challenges associated with anonymous DAF donations; and the barriers that prevent nonprofits from maximizing DAF gifts. Mitch stresses how important it is for...

The beginning of a new year is the perfect time to review your systems for marketing and fundraising. But as you evaluate your processes, it’s equally important — if not more — to also evaluate how you measure success and improvement in your programs. Of course, it takes more than just logging into Google Analytics. In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we’re...

Two of the hottest topics in philanthropy are the declining number of donors and the impact of artificial intelligence (AI). In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we bring these issues together in a stirring conversation with Nathan Chappell, author of The Generosity Crisis. As a founder of the Fundraising. AI collaborative, Chappell discusses the role of AI i...

Cheers to 2024! In our first Go Beyond Fundraising podcast of the new year, we’re reflecting on the giving trends that emerged in 2023 and how they may impact the landscape in the year ahead. Is there still some uncertainty in the air? Or will things level out? And what can your organization do now to set itself up for a strong performance? Allegiance Group + Pursuant Chief Strategy Officer and Pr...

Giving USA’s 2023 report on Charitable Giving, a cornerstone in tracking philanthropic trends, notably observed a 10.5% drop in giving year-over-year in 2022. While this data provides valuable insights, it's crucial to consider its alignment with the experiences of fundraising professionals and the true reflection of current giving trends. In this episode of the Go Beyond Fundraising podcast, our...

In this episode of the Go Beyond Fundraising podcast, Pursuant CEO and President Trent Ricker talks with Tim Arnold, whose work in leadership and team development focuses on helping leaders unleash the power of both/and thinking in an either/or world. Tim’s latest book, Next-Level Teamwork: The 5 Tensions to Manage for High-Performance Teams, guides leaders through overcoming the five common tensi...

Let’s start with some astounding numbers: More than half of all U.S. households own stock, and about 5 million stockholders have portfolios worth millions of dollars. For these individuals, a major gift such as $10,000 to a nonprofit would be a drop in the bucket. But this amounts to $50 billion of potential charitable giving from the top stockholders alone. If you consider all stock owners, you c...

In the highly competitive nonprofit world, your organization needs a way to show that you’re a high-performing charity in your sector. Similarly, it can be hard for donors to find nonprofits that align with their values. Charity Navigator stands as a unique solution for both. Charity Navigator is the nation’s largest not-for-profit rating organization. For more than 20 years, the free website has...

You know your organization’s mission and likely have some successful programs. But when you step back and look at the big picture of what you want to achieve, are your programs moving the needle? Or is there a way you can make an even bigger impact, even if it means significant (and maybe scary) internal changes? On this Go Beyond Fundraising podcast episode, Whitney Norman, Pursuant’s Vice Presid...