Erica Mackay and Alex Bilney

Giraffes Don't Eat Steak - for curious marketers who zig when others zag!

Business EN ↓ 109 episodes

This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.

Author

Erica Mackay and Alex Bilney

Episodes

Ep 8. What 'Growing On Me' by The Darkness can teach us about marketing! 29.11.2023 13:22

Ep 8. What 'Growing On Me' by The Darkness can teach us about marketing! Welcome to Giraffes Don't Eat Steak, the podcast that dives into the world of marketing and shares stories, tips, and insights to help you succeed in business. It is time for another music episode. This time it is The Darkness providing our inspiration. Find out what 'Growing on Me' can teach us abou...

Ep. 7 Defining Your Ideal Client: The Key to Marketing Success 22.11.2023 26:08

Defining Your Ideal Client: The Key to Marketing Success On this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the number one issue that can cause trouble when working with new clients. They discuss the importance of understanding and acknowledging the target audience in marketing, and share personal experiences and insights. From the challenges of taking oneself out of...

Ep. 6 Owner-Run vs. Corporate: Unraveling the Complexities of Working in Different Business Environments 15.11.2023 21:09

Owner-Run vs. Corporate: Unraveling the Complexities of Working in Different Business Environments. Welcome back to another episode of Giraffes Don't Eat Steak! In today's episode, we delve into the fascinating topic of working with different types of businesses. We explore the differences between larger organisations, where you may be working with an MD or CEO, and smaller owner-run bu...

Ep. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional Content 08.11.2023 22:16

Ep. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional Content Welcome back to another episode of Giraffes Don't Eat Steak, the podcast that dives deep into the world of marketing and business success. In today's episode, we tackle the ever-important topic of LinkedIn. Join us as we explore an engaging conversation about the power of LinkedIn in B2B mark...

Ep.4 - Say My Name: The Importance of Correct Personalisation in Marketing 01.11.2023 8:30

Ep.4 - Say My Name: The Importance of Correct Personalisation in Marketing Welcome back to another episode of Giraffes Don't Eat Steak! In this episode, titled "Say My Name," Alex and Erica dive into the importance of personalization in marketing. They discuss how using someone's name correctly can make all the difference in establishing a connection and building trust. From e...

Ep. 3 The Impact of Twitter's Rebrand to X: A Failed Experiment or Brilliant Disruption? 25.10.2023 16:34

The Impact of Twitter's Rebrand to X: A Failed Experiment or Brilliant Disruption? Welcome back to Giraffes Don't Eat Steak! In today's episode, we dive into an intriguing topic: the state of X. We explore the rebranding of Twitter and the impact it has had on users and marketers alike. Is the new name working or is it a failure? Our hosts discuss their own experiences with the re...

Ep. 2 The Creative Struggles of Insurance Marketing: A Deep Dive with Giraffes Don't Eat Steak 18.10.2023 14:22

Welcome to Giraffes Don't Eat Steak, the podcast that brings you marketing stories, tips, hints, and much more. In today's episode, we dive into the world of insurance marketing. Join us as we discuss the unique challenges, regulations, and creative solutions that come with marketing in the insurance industry. From navigating legal compliance to building relationships with legal and com...

Ep. 1 Chat GPT and AI in Marketing: Are We Heading Towards a Skynet Scenario? 11.10.2023 19:43

Welcome to Giraffes Don't Eat Steak, the podcast that delves into all things marketing and beyond. In this episode, hosts Erica and Alex, explore the fascinating topic of AI and its impact on the world of marketing. Inspired by a weekend of Terminator movie marathons, Erica ponders the question: Could AI and ChatGPT usher in the end of the world? Alex shares his perspective on embracing AI...

Episode 0 - Welcome to Giraffes Don't Eat Steak 10.10.2023 3:50

Welcome to the Giraffes Don't Eat Steak podcast, where we bring you captivating marketing stories, expert tips, and valuable insights to help you succeed in business. In this episode, we dive into the exciting world of podcasting as we (Erica and Alex) discuss our brand new venture. Join us as we reveal the inspiration behind the podcast's name and uncover the importance of understandin...