Ginger Biz

Send us Fan Mail Marketing your business is not a new topic around here, we’ve talked about it many times from a few different angles. And it is not a topic that will go away either! In today’s episode I am going to give you a few quick tips that you can do right now! No matter what you’ve already started, or what your goals are, marketing will always be a part of your business efforts as a busine...

Send us Fan Mail We all know how important marketing is as an entrepreneur; and having a strategy to be intentional and effective with your marketing is just as important!  Joining us today is Sam DiNicola. Sam is a digital marketing strategy expert, she works with small businesses to develop and execute effective digital marketing strategies in order to ensure their companies thrive. Join us as w...

Send us Fan Mail Today I am excited to bring my husband, Philip, on the show and introduce him to all of you! He has been embarking on an entrepreneurial journey of his own as of late and it will be so much fun to ask him about it and let you all put a face…err voice… to Philip! You can find him on Instagram at @pmdmurray And listen to Philip on his podcast anywhere you get your podcasts: Simple(i...

Send us Fan Mail As a business owner, it’s basically impossible to escape the term “SEO”. You hear it everywhere, but have you taken a few minutes to learn more about it other than what the letters stand for? (Search Engine Optimization). SEO is a big item in today’s world because our clients largely find us through the internet. And learning how to grow your SEO, and show up higher in search engi...

Send us Fan Mail We are joined by Jade Buford, a design and website expert who has experience working with large agencies and in-house marketing - but is now bringing her experience and expertise to small business owners. On today’s show where we will talk about your website and creating it yourself. What is most important for you to focus on? Do you need a blog? How to choose a template that’s ri...

Send us Fan Mail What makes you stand out from your competition? What more than that, how are you showing up as more valuable than your competition to your clients? Put yourself in your clients shoes… what helps you make a decision? Would receiving something of value from the vendor before you even book make you more likely to book? Probably! Today we are talking about the perspective and actions...

Send us Fan Mail When running a business, contracts can seem like such a chore sometimes. Am I right? If you are like me, you’ve definitely wondered to yourself, “are these really necessary all the time?”... The answer is simply, yes! For many reasons they are crucial to a well run business - no matter how big or small your business is. Today I will go over some reasons why you can’t cut corners w...

Send us Fan Mail Have you ever been staring at your website trying to decide what words you should say on each page, struggling to come up with something good, and told yourself, “eh, it doesn’t matter anyway…”? Well, it really really does matter! On today’s show we welcome Whitney Huff, a professional and expert in website messaging and copy. We talk about why the words you say on your website ma...

Send us Fan Mail As you scale your business and grow your team, you will need to employ new skills as a manager of a team - and a remote team members can be some of the trickiest to manage because, well… we’re not with them! These are what I believe to be the most important principles to managing a successful remote team; and I want to share them with you as we look to become great leaders among t...

Send us Fan Mail When growing your business it can so quickly take over and become stressful. Most of all we lose the thing we started our own business for - the freedom that comes with owning a business.  But that doesn’t have to be the case! And embracing delegation is a huge tool for regaining that freedom and joy to focus on what you’re passionate about. Today I am joined by Mara Whitener to t...

Send us Fan Mail Are you ready to be seen as an expert in your niche and adjust how you show up for your clients? I understand where you are at! I’ve gone through this transition as well and want to chat about it. I want to share with you some notes on my own journey of learning how to be seen as an expert then impart a little advice to you on the subject. ______________________________   You can...

Send us Fan Mail Joining me on the podcast today is Julie Blakey. Julie is a management, business strategy, team culture, and sales expert. I am so excited to have her joining us today to share some tips that will change how we approach sales forever. She goes step by step through how we approach the sales process to, not only make a sale, but to tailor the experience to your potential client and...

Send us Fan Mail We can all understand how important learning is, right? But what separates a lifelong learner from someone simply taking a class? It is a commitment to a growth mindset, and finding the opportunities to learn literally everywhere! In this episode we will talk about some real benefits to adopting this mindset and give a handful of tips for you to make the switch in how you think an...

Send us Fan Mail Ready to take your idea to the next level? Of course you are! We have all been here as entrepreneurs - it's what makes us entrepreneurs. We want to take our ideas, our talents, and our passions and turn them into a business.  Lauren Ashley is a marketer and strategist that has a love for helping entrepreneurs and small businesses make a plan and achieve their goals. She is he...

Send us Fan Mail As entrepreneurs we are innately risk takers; trying something new, investing personal resources, betting on ourselves and our ideas. Why is this so important to our success? What kinds of risks do we have to consider taking? And what are some keys to evaluating risk successfully?  This is what we will be talking about today: taking risks in our entrepreneurial journey. We will ch...

Send us Fan Mail If you have been struggling with finding time to invest in your family or other relationships, if you find that you are struggling with burnout, or any other struggles that you personally find yourself having in running a business, then setting boundaries is likely an important step you need to take! Today we are going to talk about a few ways we can identify the need for this in...

Send us Fan Mail Joining me today is marketing expert Ashley Greeno. She shares what has taken her from a budding entrepreneur to a mind blowing marketing expert where she experiences reply rates and returns much higher than the industry norm. We talk about what it’s like to get started in your marketing efforts to overcoming some of its struggles, like the uncomfortable feeling of being too sales...

Send us Fan Mail Mission statements are a crucial part of any business structure. But sometimes sitting down with a blank page in front of you and penning a mission statement that you feel great about can be a little daunting. Today we are going to dive into writing a mission statement! We will look at a few other mission statements from successful companies and give some actionable steps you can...

Send us Fan Mail If you are new to starting your business, or just getting ready to launch your business, then these are crucial lessons that you must hear. I have been through all of these and even learned the hard way for a few. Join me as we talk through some of the most important things to remember when you are taking your baby from idea to business. ______________________________ You can find...

Send us Fan Mail Holiday season is here and with it comes lots of reflections, resolutions, sharing what you're doing with family, and yes, there is usually a little self-doubt present when doing all those things. At least there is for me! I wanted to revisit some of my own reminders about when self-doubt creeps in and make sure that I stay grounded and encouraged. And I'm re-sharing tha...

Send us Fan Mail If you have a business, or are getting ready to start one, surely you’ve had a website on your mind. Joining us once again today is Amanda Scott who is an expert on the subject.  She is going to share her 6 main components to having a great website. Listen to our conversation and hear what they are and why they are important. Then be sure to check out her promo codes and freebie b...

Send us Fan Mail What's on your end-of-the-year to do list? Sometimes it can be a little crazy trying to wrap up the business loose ends while finding time for the holidays and time with family. But if we can stay organized and prioritize what is most important we can go about our end-of-the-year business calmly and enjoy life still!  I will give you my 7 top things to prioritize as you wrap...

Send us Fan Mail If you have been thinking about a rebrand and have been a little lost on figuring out if that is the right move, then I have the perfect show and guest for you! Amanda Scott works with creative women to create the right brand and website for their businesses. She  brings her expertise to the table for a conversation about exactly that, when is a rebrand right for you? She offers h...

Send us Fan Mail It is so important to me that I am open and transparent with each of you through this podcast. I want our connection to be genuine and meaningful!  So in that effort, I am going to be doing something a little different this episode and will be answering some questions about myself. Be sure to let me know where you stand on these too! Shoot me a message on Instagram :) ____________...

Send us Fan Mail You have probably heard business owners and other entrepreneurs interchange the words brand, business, and marketing in some ways. That’s because it kind of works - my marketing is my brand, and my brand is my business. But they are very different too. So let’s chat about how they work together. Today I want to make sure we understand what each is and why they need each other. ___...