Getting2Alpha

Tracy Rosenthal Newsom is an award-winning game producer and product leader who brought you hits like Rock Band and Dance Central. I worked with Tracy in the early days of bringing Rock Band to life - and learned so much from her.  In many ways, we've traveled parallel paths - moving through the worlds of gaming, digital healthcare and humanistic product design. The common thread is a deep, a...

BJ Fogg is a shining light in the often murky field of behavioral science. His Stanford Lab was Ground Zero in the Facebook Platform explosion of 2007. He’s now pioneering the influential “Tiny Habits” training program that’s finding it’s way into popular culture. BJ has the soul of a scientist – an explorer seeking the truth, rather than selling a vision. Join us to learn about BJ’s fascinating b...

Jeri Ellsworth is a tinkerer, inventor, and entrepreneur who grew up fixing toasters and building race cars - then moved on to inventing the future of AR at Valve, CastAR and now Tilt Five. Jeri’s got a unique take on bringing innovation to market - and a healthy appreciation for the human side of technology development. Listen in and discover how a quirky kid from rural Oregon transformed herself...

I first met David Vogler during the early, heady days of the Web, when we worked together to craft Nickelodeon’s first online presence. David went on to lead creative teams at Disney, Hearst, NBC Universal, and other leading brands. He’s now the Head of Design for Complex Networks, a joint venture between Hearst and Verizon. David has a knack for creating innovative media experiences that still ma...

Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods - meaning that he helps them validate market demand before building something. Bob and I share a mutual love of using #jobs-to-be-done to innovate smarter and help people ask better questions. I...

Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods - meaning that he helps them validate market demand before building something. Bob and I share a mutual love of using #jobs-to-be-done to innovate smarter and help people ask better questions. I...

Michael John runs the Games and Playable Media masters program at UC Santa Cruz, where he and his team work to transform eager game students into industry-ready designers. Michael has a long and storied history in games. Ever heard of Spyro the Dragon - the adorable character who enchanted and educated kids on the Playstation? Michael helped bring Spyro to life, and did the same for other games in...

Brian Norgard is a serial entrepreneur - expert team-builder - and currently Chief Product Officer at Tinder, the massively successful dating app. Brian knows a thing or two about how to grow and evolve successful products - and it's NOT about chasing trends or adding sexy new features. If you're into creating compelling products, I know you'll enjoy soaking up his wisdom and hard-w...

Howard Rheingold is a colorful character in every sense of the word. From his psychedelic painted shoes to his extraordinary legacy of ground-breaking visionary books, Howard offers a unique and incisive approach to creativity, learning and community-building. Most people know Howard from his writing about Virtual Communities and mind amplification - but he’s also a gifted & innovative educato...

IntroCasey Winters is a growth specialist who understands how to blend qualitative and quantitative data to get massive and sustained results. Casey learned his craft at GrubHub and Pinterest, and then moved on to Greylock - the storied investment firm - to help their portfolio companies scale up and accelerate growth. Casey focuses on the space where scaling techniques meet product design – and h...

Jason Hreha is a product leader at Walmart, where he works across the company to run smart experiments and infuse the retail giant with effective digital design. Jason has an academic background in psychology and neuroscience - and has learned through experience what actually works when you’re building products for humans. Listen in and learn how a behavioral scientist sees the world of product de...

Jeff Patton is well-known as the father of story-mapping - a visual way of mapping out and prioritizing your product backlog. Jeff is someone who deeply understands how teams come together to build products - and where that process can go off the rails. If you’re a product manager - or aspire to be one - Jeff’s work is fundamental background knowledge. Listen in and learn how to navigate around th...

Steve Hoffman is a force of nature - and an amazing human. Known affectionately as “Captain Hoff” Steve is a serial entrepreneur, angel investor, and CEO of Founders Space, an one of the world’s leading incubators with over 50 partners in 22 countries. Steve’s book on innovation, “Make Elephants Fly: The Process of Radical Innovation,” is required reading for entrepreneurs worldwide. Listen in and...

Karl Kapp is a influential leader in the learning and development space. He wears many hats: a professor of Instructional Technology Professor at Bloomsburg University, author of 5 books, and a popular speaker and consultant on learning technology and gamification. Karl is passionate about making learning effective and compelling, and knows a thing or two about how to achieve those goals - and wha...

Lee LeFever and his wife Saachi pioneered a form of visual communication called “explainer videos.” They run Common Craft, an animated video production company - and a training spinoff, the Explainer Academy, that empowers anyone to create better, clearer explanations. Lee has a refreshingly clear way of looking at the choices a small business owner has to make when things start to take off. Join...

Jeremy Liew is a managing partner at Lightspeed, a global investment firm. Jeremy specializes in the consumer segement - including investments in Snapchat and The Honest Company. Join us and discover what a top-tier SIlicon Valley VC thinks about the current state of consumer tech - and what’s coming next.

When I first met Merci Victoria Grace, she was fresh out of school and leading a wildly innovative game project. Fast-forward to today, she’s a talented & accomplished product manager, most recently leading growth at Slack. Her blend of creativity, strategy & development chops gives her a great foundation for leading teams. Join us and discover how a fast-rising product leader integrates v...

Gina Bianchini is a visionary entrepreneur with deep experience in social software and online communities. Gina co-founded the pioneering social platform Ning, and is taking what she learned from that experience into her current project, Mighty Networks - a place for deep interest communities to flourish. Gina’s passion and brilliance shine through in everything she does. I’m always excited to hea...

Jeff Atwood is the co-founder of Stack Overflow - he played a major role in bringing that influential Q&A network to life. Jeff now brings his community-building prowess to Discourse, a fast-growing community SAAS company. Jeff knows all about the fear, discomfort and iterative experiments that pave the way to success in the digital world. He's one of my favorite people to talk with - lis...

If you want to get a feeling for Josh Elman’s career, just trace the history of modern social networks. Josh held increasingly senoir roles at RealNetworks, LinkedIn, Facebook, and Twitter. Now he’s now supporting the next generation of breakthrough entrepreneurs at Greylock Ventures. In his VC role, Josh sees a lot of pitches -- and he’s got a keen eye for the tricky balance that successful entre...

Steve Vassallo trained as a mechanical engineer, studied design thinking at Stanford, and worked at IDEO as a award-winning product designer. Now he’s an early-stage investor at Foundation Capital, where he helps founders bring world-changing ideas to life. If you’re into great design, you’ll love Steve’s new book, The Way to Design - where he shares his passion for the intersection of user experi...

Tim Chang is a polymath, a longtime Burner, an accomplished musician, and a forward-looking VC who invests in the positive side of technology. As Managing Director of Mayfield, Tim blends his background in engineering and business development with a customer-first approach to supporting breakthrough products and services. I’ve worked with Tim several times -- and I’m always inspired by our interac...

Tony Ulwick, is one of the pioneers who brought us the jobs-to-be-done approach to product innovation. Tony’s breakthrough idea was to uncover and leverage latent customer needs - something he calls outcome-driven innovation. In his new book, "Jobs to be Done,” Tony shares his deep experience helping traditional companies disrupt themselves and innovate successfully. Listen in and soak up the...

Jared Spool is a legend in user interface design. Through his pioneering consultancy, User Interface Engineering, he’s helped hundreds of teams create more usable and delightful software. Jared’s latest project is Center Centre -- a 2-year college for UX professionals that’s setup to train the next generation of user interface professionals. His approach to product design is informed by decades of...

Jim Scheinman is a lifelong entrepreneur who’s spent the last two decades working at the forefront of social software. As an early employee of Friendster and Bebo, Jim rode out the first big social media wave. Now he’s helping the next generation of founders invent the future through his work at Maven Ventures. Jim’s approach is grounded in operational reality - and infused with a passion for work...