Gettin' to Market

John and Nate dive into how organization size fundamentally changes what product managers and product marketers actually do day-to-day. From sub-100 person companies to 20,000 person enterprises, they explore the trade-offs between moving fast versus having massive impact, and whether small orgs are really as nimble as everyone thinks. They discuss Gartner's recent stock troubles (down 50% th...

Nate and John are joined by special guest, Kyrie Slater, Senior Director of Growth Marketing at insightsoftware. They explore how growth marketing fits into the organization, discuss the evolution of marketing roles in the age of AI, and debate whether B2B and B2C are really that different. Kyrie shares war stories about failed video experiments, the real truth about MQLs, and why building trust w...

Are you a player or the grounds crew? Which do you prefer your manager to be? John and Nate dive into a LinkedIn post that divided them on what leadership actually means. John argues leaders should focus on building environments where people can succeed—you prep the field, not play the game. Nate pushes back, making the case for player-coaches who lead by example and can still do the work as well...

John and Nate flip the script from their earlier "features" episode to explore purchases driven purely by brand loyalty and reputation. From Nate's NASA-approved Omega Speedmaster to John's Sonos soundbar impulse buy, they examine when brand trumps functionality. The hosts dig into the psychology behind brand-based purchasing decisions, debating whether Apple's ecosystem c...

How has AI changed the day-to-day reality of product marketing? Nate and John dive into the real-world impact of generative AI tools on PMM workflows—from accelerating content creation to becoming an unexpected "strategic thinking partner." In this episode, Nate shares how he's using Claude to synthesize analyst research, create SWOT analyses in minutes instead of hours, and even ge...

Apologies to the Temptations and Edwin Starr (RIP), though maybe they'd love their hit song being referenced in a podcast about B2B software? Roadmaps: what are they really good for nowadays? Or, more importantly, whom are they for? Is there a difference between B2C and B2B roadmaps? What happens when your marketing launch doesn't align with your release date? John and Nate tackle these...

In this episode, Nate asks John how his night job moonlighting as a kiss cam operator is going and they each share anecdotes about two purchases they've made where the product's features, and not the brand, were the driving factor. Because everyone loves a list of four. The conversation also touches on insights from an AI conference and a tweet about AI and legal privilege. New Episodes...

Nate and John sweat through a heat wave (and tech glitches) to reflect on how they stumbled into careers in product and product marketing. From mentors to odd job pivots and PM vs. PMM debates, they unpack what led them here—and what might come next. Also: thermometers, Tour de France opinions, and why writing still matters (even with AI). New Episodes (some) Tuesdays. Visit productischange.com fo...

In this episode of Gettin' to Market , Nate and John kick things off with a discovery about how they've settled into their natural PMM/PM roles on the podcast before settling into a conversation about mid-year reviews. They unpack how those check-ins can be more than just a calendar milestone, offering real opportunities for career clarity, self-advocacy, and visibility. Plus: what happe...

In this week's episode, John suspiciously refuses to share who he voted for in the 2004 election and, together, they unpack the realities of workplace politics (from the exhausting parts to the strategic ones). Through personal stories, they explore what “politics” really means in cross-functional roles, why alignment matters more than agreement, and how vision can (sometimes) cut through the...

IN A WORLD...wait, no. In this episode of Gettin' to Market , Nate and John dive into how AI is actively transforming product management. They share real-world examples of using tools like ChatGPT and Claude to streamline workflows, write user stories, and even simulate customer interviews.  Whether you're new to AI or trying to deepen your practice, their conversation explores some prac...

In this episode of 'Gettin' to Market,' John and Nate discuss some of the questions they ask in interviews when hiring PMs and PMMs. They talk about how they'd answer questions about product launches, data, and the rapidly shifting use of AI. In the last segment, Nate shares a thought about work-life priorities and John removes a group of people from his enemy list (at least te...

In this episode, John mansplains the history of product management to Nate, they talk about the one question all couples should discuss before marriage, and the conversation centers on the questions imposter syndrome keeps us from asking and what that costs. New Episodes (some) Tuesdays. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMar...

In this episode, John and Nate talk about the disconnect between product features and value, and how that can discourage newcomers and hurt adoption. John discusses bears and something he learned about solid waste, and Nate gets sucked into the toilet talk. New Episodes (some) Tuesdays. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@GettintoMark...

Nate tries to teach John about the value of competitive intelligence (defense) and how not all of us get to work on segment defining products. They talk a little about how great product wins, a new concept John learned, and why kids are maybe the best film critics. New Episodes (some) Tuesdays. Visit productischange.com for more. Videos and clips available on YouTube: https://www.youtube.com/@Gett...

In this episode, Nate and John discuss one of John's more questionable takes: you're either a janitor or a creator. Nate challenges the idea, gives a new perspective to consider, and they talk about the differences between leading a team as a manager versus leading an initiative as an individual contributor.  New Episodes (some) Tuesdays. Visit productischange.com for more. Videos and cl...

Welcome to the very first episode of Gettin to Market — a podcast about shipping software, building stuff, and figuring it out as we go. It’s hosted by John and Nate, who have day jobs in product and marketing, but decided to fire up the mics anyway. We’re not overthinking it. There’s no studio, no producer, and very little budget. What we do have, though, is coffee and 30 minutes to get together...