Get Vertical! With Mike McCalley

Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion by...

Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion by...

Here’s a hard truth: only 18% of entrepreneurs successfully launch their start- ups. Most of these lucky few individuals would probably tell you that the road to success isn’t rosy. An entrepreneur's ability to connect, build, and maintain high-quality relationships with their team and investors is key to making it past the first few years of owning a business. But what does it really take to go f...

In this episode, guest, Ben Millar, talks about his AI content generation tool, GraiBox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create briefs for writers to follow. The guest also shares some of the well-known problems with AI-generated content such as made-up case studies, fake statistics...

In this podcast, Mike McCalley speaks with Ben Millar, the founder and president of Graibox, a company dedicated to helping businesses improve their content creation efforts. Ben shares his experience transitioning from an employee to an entrepreneur and how he grew his business. He emphasizes the importance of hard work, taking on different clients for short-term gains while figuring out which on...

In this podcast, Mike McCauley speaks with Ben Millar, the founder and president of Graibox, a company dedicated to helping businesses improve their content creation efforts. Millar shares his experience transitioning from an employee to an entrepreneur and how he grew his business. Millar emphasizes the importance of hard work, taking on different clients for short-term gains while figuring out w...

In this episode, guest Ben Millar, talks about his AI content generation tool, GreyBox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create briefs for writers to follow. The guest also shares some of the well-known problems with AI-generated content such as made-up case studies, fake statistics,...

The conversation is about root causing challenges in organizations related to pricing and discounting. The 5Ys tool is mentioned as a way to find the root cause by asking why five times. It's important to recognize that the root cause could be a people, process or tool problem. It's suggested to focus on fixing the tool first, followed by the process and then only moving on to people as a last res...

On episode 1 of Get Vertical! with Mike McCalley, host, Mike McCalley, speaks with Darren Doyle, Outsourced Revenue Growth Partner at Sales Xceleration as they discuss their experience with sales and the importance of being service-oriented in business. They talk about the negative connotation surrounding sales and how it can be changed by being genuine and having integrity. The conversation...

The conversation is about root causing challenges in organizations related to pricing and discounting. The 5Ys tool is mentioned as a way to find the root cause by asking why five times. It's important to recognize that the root cause could be a people, process or tool problem. It's suggested to focus on fixing the tool first, followed by the process and then only moving on to people as a last res...

On episode 1 of Get Vertical! with Mike McCalley, host, Mike McCalley, speaks with Darren Doyle, Outsourced Revenue Growth Partner at Sales Xceleration as they discuss their experience with sales and the importance of being service-oriented in business. They talk about the negative connotation surrounding sales and how it can be changed by being genuine and having integrity. The conversation...

In this podcast episode, host Mike McCauley speaks with innovation expert Bob Moesta about the importance of building capabilities for sustainable growth in companies. Moesta explains that while there is pressure on executives to focus solely on results, it is important to also prioritize building capabilities through initiatives such as market facing innovation. He also shares a methodology calle...

Dan Adams, the co-founder and CEO of advanced industrial marketing (Aim), has conducted research on leadership practices during his tenure at Aim. Based on his research, they defined four types of leaders: Builders, remodellers, decorators, and realtors. Only 53% of senior leaders considered themselves builders while only 32% of the subordinates identified their senior leader as a builder in the c...

In this podcast episode, host Mike McCauley speaks with innovation expert Bob Moesta about the importance of building capabilities for sustainable growth in companies. Moesta explains that while there is pressure on executives to focus solely on results, it is important to also prioritize building capabilities through initiatives such as market facing innovation. He also shares a methodology calle...

Dan Adams, the co-founder and CEO of advanced industrial marketing (Aim), has conducted research on leadership practices during his tenure at Aim. Based on his research, they defined four types of leaders: Builders, remodellers, decorators, and realtors. Only 53% of senior leaders considered themselves builders while only 32% of the subordinates identified their senior leader as a builder in the c...