Chris Duff

Get Serious

Business EN ↓ 312 episodes

Join Chris Duff, Managing Partner at Serious Land Capital, as he shares short, value-packed episodes about his team's journey building a world class real estate business focused on land in the US. Succeed or fail, ALL will be shared. Occasional interviews may be published. Have a land deal that needs funding? Visit https://seriousland.capital/Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/

Author

Chris Duff

Category

Business

Podcast website

seriousland.capital

Latest episode

Jul 9, 2026

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Episodes

FIRPTA Explained: Avoid $50K Tax Surprises on Foreign Seller Deals | Ep. 242 06.10.2025

Chris discusses the complexities of dealing with foreign sellers in real estate transactions, particularly focusing on the Foreign Investment in Real Property Tax Act (FIRPTA). He explains the tax implications for foreign sellers, the responsibilities of buyers, and the importance of clear communication during the closing process. The discussion highlights the need for real estate professionals to...

How to Value Land Deals with Homes & Tenants (Step-by-Step) | Ep. 241 03.10.2025

Chris discusses a specific property deal involving a 26-acre land parcel with a tenant-occupied home. He evaluates the potential for subdivision, the challenges of property valuation, and the implications of tenant agreements. The discussion emphasizes the importance of understanding market conditions, seller distress, and ethical considerations in real estate transactions. AI Bootcamp with Callan...

Climate Risk DD on Our Florida Deal - What I Asked the Broker | Ep. 240 01.10.2025

Chris discusses the intricacies of real estate investment, particularly focusing on unique opportunities in Florida. He emphasizes the importance of due diligence, especially in the context of climate change and its impact on property values and buyer considerations. The discussion also highlights the resilience of local communities to weather events and the necessity of thorough research before m...

Why Land Sales Teams Fail - The Top 10% Buyer Pool Problem | Ep. 239 29.09.2025

Chris Duff discusses the current state of the land investing market, focusing on the challenges posed by economic indicators, consumer spending habits, and the nature of land as a luxury purchase. He emphasizes the importance of understanding market dynamics, particularly the impact of distressed sellers and the financial struggles of the lower 90% of earners. The discussion also covers sales stra...

Flat Fee MLS - What It Actually Costs & When It's Worth It | Ep. 238 26.09.2025

Chris discusses his experience with flat fee MLS listings, highlighting the benefits and challenges of this approach compared to traditional real estate listings. He emphasizes the importance of understanding the commission structure and the role of listing agents. Additionally, he shares insights on legal nuances in real estate transactions, particularly regarding earnest money deposits and bindi...

$500K Profit Deal Has Owl Burrows - How We Solved the Buildability Risk | Ep. 237 24.09.2025

Chris discusses the current state of the Florida real estate market, highlighting the potential for profit amidst rising distress signals. He emphasizes the importance of thorough due diligence, particularly when dealing with unique challenges such as endangered species on properties. The conversation also explores the integration of AI tools in real estate decision-making, showcasing how technolo...

3+ Years to Love This Business - The Steep Cost Worth Paying | Ep. 236 23.09.2025

Chris Duff explores the deep connection between love and commitment in business, drawing parallels with personal experiences in skiing and parenting. He emphasizes the importance of perseverance and the long-term journey of developing a passion for one's work, particularly in the entrepreneurial landscape. The discussion highlights the challenges faced in the early stages of business and the e...

Why We're Reopening Phone Calls After Scaling Out - Market Pivot | Ep. 235 19.09.2025

Chris discusses the current challenges in the real estate market and how his business is adapting to these changes. He emphasizes the importance of being selective with property investments, focusing on larger deals, and maintaining a patient approach. Chris also reflects on the evolution of customer engagement strategies, highlighting the shift from one-on-one communication to more efficient meth...

$325K Buy, 2X Cap Structure - How We Beat CBRE's Land Analysis By 4.3x | Ep. 234 17.09.2025

Chris discusses the complexities of real estate investment, particularly focusing on a distressed property deal in Oklahoma. He highlights the challenges of acquisitions and dispositions in the current market, the importance of understanding market dynamics, and the pitfalls of relying on flawed appraisals. Chris emphasizes the need for creative deal structuring to navigate tough market conditions...

Callan Faulkner Interview Part 2: Where to Start When You’re Overwhelmed | Ep. 233 15.09.2025

This is our Part 2 interview with AI coach Callan Faulkner, where they dive into tactical AI implementation strategies including her framework for prioritizing automation (frequency, time, energy), the importance of AI fluency and data organization, plus Callan's incredible story of solving a complex 50-easement land deal on a plane using Grok research, demonstrating how AI can make anyone &qu...

Callan Faulkner Interview Part 1: What Will Happen to Jobs in 5 Years | Ep. 232 12.09.2025

Part 1 of my conversation with AI coach Callan Faulkner, we explore how AI is fundamentally reshaping business, including her journey from land investing to building a $4 million AI education company and the harsh reality that entire job categories are being replaced by $200 monthly AI subscriptions. We dive into the philosophical side of this transformation, discussing why maintaining human conne...

32-Acre Louisiana Deal Stalls - How We're Stirring Up Buyers with AI + Cold Calls | Ep. 231 10.09.2025

Chris discusses the challenges and strategies involved in marketing a 32-acre property in Louisiana. He highlights the tough market conditions, the importance of targeted marketing campaigns, and the use of AI in outreach efforts. He shares insights on cold calling techniques and the results of recent marketing campaigns, emphasizing the need for persistence and adaptability in real estate. We fun...

Stepping Outside My Industry Bubble - Return to Real | Ep. 230 08.09.2025

Chris Duff reflects on his recent experience at a mastermind event in Vermont, where he engaged with a diverse group of entrepreneurs. He discusses the unique environment of the event, the emotional connections formed, and the importance of returning to real, tangible experiences in a digital world. Chris shares insights on personal growth, the value of networking, and the significance of land in...

Why Top CEO's Write Friday Reports on Monday (+ When Not To) | Ep. 229 05.09.2025

Chris discusses tactical business strategies, emphasizing the importance of pre-logging goals and adapting strategies to fit the specific needs of different types of businesses. He highlights the necessity of learning from successful entrepreneurs and maintaining accountability to achieve growth and overcome challenges in the business landscape. We fund larger land deals that others can’t reliably...

Google Business Profile Fails 5X - What They Actually Require | Ep. 228 03.09.2025

Chris discusses the challenges of verifying a Google Business Profile, emphasizing the importance of understanding business metrics and optimizing for organic traffic. He shares his personal experience with the verification process, detailing the obstacles faced and the necessity of permanent signage for approval. The conversation highlights the significance of SEO and organic traffic in driving b...

Core Skills to Master in 2030 - What 90% of Employers Think About AI | Ep. 227 01.09.2025

Chris Duff explores the core skills that will be essential for the workforce in 2030, emphasizing the impact of AI and technological advancements. He discusses various skills such as technological literacy, creativity, critical thinking, and the importance of adaptability in a rapidly changing professional landscape. The conversation highlights the need for continuous learning and the evolving nat...

LandPricer.AI Update: How We're Fine-Tuning Land Pricer Using Real Deal Data | Ep. 226 29.08.2025

Chris discusses the intricacies of land pricing accuracy, the challenges faced in property valuation, and the importance of negotiation in the real estate market. He emphasizes the need for reliable tools and methods to ensure accurate pricing while acknowledging the inherent variability in the market. The discussion also touches on the continuous improvements being made to land pricing tools and...

How We Strategized a 2X Deal - From $60K Buy to Bidding War Win | Ep. 225 27.08.2025

Chris Duff discusses the challenges and strategies involved in navigating the current real estate market, particularly focusing on distressed property deals. He shares insights on analyzing property values, negotiating offers, and the importance of local market knowledge. The discussion highlights a specific deal in Illinois, detailing the negotiation process and the eventual closing of the sale,...

Why I'm Fighting Google for SEO - 100x ROI Makes It Worth It | Ep. 224 25.08.2025

Chris Duff shares his experiences and challenges with Google Business Profile verification, highlighting the complexities and frustrations of navigating corporate bureaucracy. He discusses the importance of SEO and organic traffic for online businesses, emphasizing the need for effective marketing strategies to drive leads. Chris also provides insights into the verification process and shares stra...

The Killer Mail Strategy That Targets High-Equity Buyers | Ep. 223 22.08.2025

Chris Duff discusses innovative strategies for marketing and selling Louisiana property, focusing on the use of AI tools and targeted marketing approaches. He emphasizes the importance of quality marketing materials and strategic buyer targeting to navigate a slow market effectively. The conversation highlights the need for adaptability and creativity in real estate sales, especially in challengin...

How Hormozi's AI Changed Our Land Pricer Launch Strategy in 2 Days | Ep. 222 20.08.2025

Chris Duff discusses the evolving landscape of entrepreneurship, particularly in relation to the launch of Landpricer.ai and the integration of AI tools in business strategies. He emphasizes the importance of utilizing new technologies to stay competitive and outlines his approach to launching a new product, including pricing strategies and guarantees to attract early adopters. The conversation hi...

Why I Invested $6K into Something I Didn't Expect to Buy | Ep. 221 18.08.2025

Chris Duff discusses the challenges and importance of verifying a Google Business Profile for SEO, reflects on the record-setting book launch by Alex Hormozi, and shares insights on the strategies and value offered during the launch. He emphasizes the significance of implementing high-value strategies and leveraging AI for business growth, while also encouraging entrepreneurs to set new standards...

Why Sell-Through Rates Lie - The Q2 2025 Market Reality Check | Ep. 220 15.08.2025

Chris Duff discusses the ongoing challenges in land underwriting, emphasizing the need for accurate comping of properties and understanding current market conditions. He highlights the significant discrepancies in property valuations and the importance of cautious assessment in a volatile market. The discussion also covers strategies for successful land sales and the necessity of adapting to chang...

8 Months of Data - Why We're Cutting Podcast Frequency | Ep. 219 13.08.2025

Chris Duff discusses the importance of analyzing content performance and audience engagement to refine content strategy. He shares insights from a recent conference, highlighting the necessity to focus on high-performing content and adjust strategies based on data analysis. The discussion emphasizes the evolving nature of content creation and the need to meet audience expectations while maintainin...

Land UnConference #1 Takeaway: Why 99% Focus Beats Diversification | Ep. 218 11.08.2025

Chris Duff reflects on his experiences at the Landon Conference, emphasizing the importance of focus and strategic decision-making in the competitive land investment market. He discusses the need for operators to consolidate their efforts and avoid distractions to achieve sustained success. The conversation also highlights the challenges faced by smaller operators and the significance of networkin...

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