Get richer teacher with Ola Kowalska

Today I wanted to talk to you about FAILURE. You may experience lower engagement on social media, less sales, less traffic and that’s not unusual. But do you have a system that allows you to pick yourself up when you feel like you’re failing? I'm sharing lots of tips on: ✅ how to understand failure in business ✅ how to feel better when you fail ✅ what failure actually does to us in business ✅...

Instagram stories have been my favourite social media feature ever. I so all sorts via my stories: educate, entertain, engage, build relationships, sell, create conversations, make people feel seen and heard, create relatability. They have got so much potential! And yet, so many teachers don’t use them! Or use them just to repost their grid content. I think the problem comes down to people thinkin...

You’ve made a decision to go solo, find your own students, and be independent and you soon realised that you should start being active on social media. Or maybe you’ve been doing it for a while, a few months or more? Some days it works and some it doesn’t. Sometimes you’re on a high for being able to post and feel like you could conquer the world and that student inquiries will be never-ending fro...

Content is king. And video content is... an EMPEROR! It was hight time myself and Kate @balancing_teachers collaborated so I invited her to talk about a highly relevant subject to online teachers trying to develop their business using social media - video content. Kate is an online Teacher Mentor and a teacher who runs her own language business and has had great results from posting regular and va...

So you've decided to niche down, yay! You have your specialty, you can charge more and work with your specific people helping them improve. Seems like a dream, right? But then doubt cripples in and you may say to yourself: ‘What if someone outside of this group wants to work with me?’ I have to help them!’ ‘What if they want something I don’t offer anymore but want to pay me?!’ ‘I still have my ol...

I feel like this episode has been long overdue! I recently received a message from one of you about how she is aware that many students enrolled in multiple English teaching programs (hers included) and shared how much they paid. And the prices were shockingly low. Even the students were shocked! So here I am, debunking the myths and sharing some tips on how to price your teaching. I'll tackle som...

I've been inspired to record this episode by one of you who asked me how to set boundaries and look after your mental health when teaching/running a teaching business. I feel that we don't talk enough about this enough. mental health is still a taboo and setting boundaries is still a problem for a lot of people (especially for women I dare say). So in today's episode, I'm offering some tips and sh...

So, here's something new! I've crowd-sourced this episode because I thought that'be really useful for you and give you some concrete answers to some most common questions. The questions I answered include: 1. Where do I find students to sign up for my classes? 2. How do I sell my classes without being spammy? 3. How to convince people to sign up for my group classes? 4. How to create social media...

You know that I'm the biggest ambassador of positivity and positive thinking BUT! I've felt that certain things need to be said! So in today's episode, I present to you a list of 7 reasons why teaching businesses fail. I mention things like mindset, comparison, type of content that they share on social media, wrong attitude towards clients and not taking it seriously in a few areas! I hope it will...

So you're an English teacher and you're on Instagram. You started posting educational content, maybe some reels and carousel posts. You share value in hope of people noticing you and signing up for your classes or products. But it isn't that simple, right? People don't just come knocking at your door or if they do, it's not really consistent. I've seen it so many times. And hence why I recorded th...

If you're a teacher you may feel quite intimidated by selling. At the end of the day it's a skills people often study for years so no wonder! Sales may feel alien and the idea of asking people for money may get uncomfortable and even make you doubt yourself and whether you're even good enough to run a business if you can't sell.  I know because I've been there. Marketing and sales are hard. B...

In this absolute GEM of an episode, I talked to Bistra, who has been her own boss for a year now - I decided to invite her onto my podcast after seeing her post on Instagram and thought - MORE PEOPLE SHOULD HEAR IT FROM ANOTHER TEACHER! Bistra kindly agreed to share all her wisdom and lessons she learned on her way to becoming a successful English teaching freelancer. We talked about mindset, inve...

Are you worried that your marketing is mainly based on word of mouth? Do you actively extend the pool of people interested in working with you? Do you know how to do it? If you want to stop worrying about a constant stream of students waiting for you to have open spots for lessons or courses, then give this episode a listen. In it, I deal with common misconceptions around lead generation, how to a...

You're in for a treat! This episode would not have happened if I hadn't heard my beautiful teacher clients talk about their struggles of promoting their group classes! Thanks to them I know first hand what thee struggles are! Are any of those true for you too? 😱 you've got lots of 1:1 students 😱 you're getting tired because you're essentially trading time for money 😱 you've got trouble convinci...

EPISODE 29: WHY YOU NEED TO START SETTING GOALS IN YOUR TEACHING BUSINESS AND HOW TO DO IT You've heard it a million times. Setting goals is good. But you still resist it, right? So in this juicy episode, I'm sharing ALLLL my best secrets, tips and tricks on how to finally smash goal-setting. Because believe me, my dear teacher, you need to be good at it. I'll tell you about the 5 benefits of sett...

OUTSOURCING Seems like such a big thing! Surely you can't do it BEFORE you're making any money in your teaching business, right?! Well, not necessarily! Outsourcing is paying for time, paying for convenience, for mental space and capacity. Those all are priceless.  In this episode, I talk about how I started outsourcing from day 1 in my business and give you tips on when (spoiler alert: yeste...

HOW DO YOU DO IT ALL?! That's a question I often hear. As a woman, as a mum, as an entrepreneur and everything else. The truth is that I don't. Things do slip, I consciously choose what's important form me every day and what to focus on.  So today, I wanted to share a more provate side of me - my journey of motherhood and entrepreneurship. I also share some inspiration on how this is all avai...

 In the episode, I talk about competition, but not in order to help you 'deal with it' but to make it work for you. I shared 7 tips on how to use competition in the ELT world to your own, your competitors, and your potential students' benefit.

In this episode, I will tell you why we're so afraid to show up authentically online and why we should try, nevertheless! I'm using my own example and the examples of my clients and teachers I worked with to prove that being yourself is the best way of marketing yourself and your services, will make things much easier in the long run and how you can achieve it. So, tell me, are you still afraid to...

⭐️THE BIGGEST MISTAKE THAT TEACHERS MAKE WHEN TRYING TO MARKET THEMSELVES They don't understand how they serve their clients. There are so many misconceptions about marketing when it comes to marketing teaching services.  Instagram is full of teachers who simply teach bits f language every day and expect people to see the value of their service in that. Unfortunately, it doesn't work this wa...

We all understand the importance of working smarter. But we somehow resist it! I find myself a lazy person, actually - I half-ar*e lots of things, and I nap a lot, so I need to have systems in place that keep this business of mine going. I think that step one actually realises that it's OK not to work hard. It's not making us more worthy, deserving, or noble. So let's make it easier for ourselves,...

'Launch' is a buzzword in the online business world. Many factors come within a launch - the prep, the testing, the offer creation, the strategy, and the planning... It's quite easy to get lost. But I've got your back! If you've never launched before or are getting familiar with the idea - make sure you listen to this episode to feel less overwhelmed by it and understand some basics of launching....

While recording this episode, I felt tingling in my chest and feet. It felt so good to remind myself WHY I wanted to run a teaching business in the first place. And I so badly wanted to share it with you. This list of 10 reasons why you may want to have a teaching business is based on what YOU said, and I expanded on it, and it turned into a fantastic daydreaming session (not that it can't be true...

We all know that the ELT industry kinda sucks. And I'm not saying it to complain. Although, as a person from Poland, I'm a PRO at moaning! I'm saying this to raise awareness, motivate, empower and kick your bum! I've recorded this episode full of conflicting emotions - anger, enthusiasm, annoyance, and hope. So if you want to know what, in my opinion, are the 5 things that we all know about but do...

Language coaching is not a new concept but has gained popularity in recent years. And no wonder. To me, it's what the ELT world always needed - giving the power back to the learner, taking learner autonomy to the next level, and equipping people with tools and independence to reach mastery by themselves. And I've found a real shining star in this matter - Csabi Berger. Originally from Hungary, a l...