Get richer teacher with Ola Kowalska

In this podcast episode, I address the common concerns language teachers have about pricing their lessons and products. I emphasise the need for a strategic approach to pricing, highlighting that it is not just a random decision but a way to position oneself in the market and attract the right audience. The host explains that specialising in a certain area or target audience allows teachers to cha...

This episode emphasises the need for language teachers to avoid being pushy or manipulative when selling their services. It highlights the outdated marketing techniques still being used and the importance of understanding the concerns and struggles of potential customers. Building authentic connections and creating educational content that addresses those concerns is recommended. It also encourage...

In this episode we're talking about avoiding burnout in your freelance teaching business. The topics I cover are: Avoiding burnout and maintaining work-life balance. Setting boundaries with oneself and others. Understanding the link between burnout and hormones. Developing a personalized self-care routine. Shifting mindset to see rest as preparation for work. Finding ways to plan and organize...

In this episode we're talking about building a teacher personal brand: While language skills are crucial, they shouldn't be the sole determinant of success. Showcase your broader understanding of what it takes to become a fluent speaker - don't build your brand solely on your language expertise Embracing authenticity: Standing out from the crowd by showing up online as your genuine self. Let your...

this episode, Ola shares some ways in which teachers can make the summer count by: reflecting on the last 6 months planning what's next committing to take action The episode comes with a handy workbook called 'Your business check-in' that can be used in  the summer, at the end of the year or any other transition period. Download it for free here!

Tune in to the latest episode of the  podcast, where Ola dives deep into this topic and shares valuable insights and strategies to help you conquer your sales fears. Here are three key takeaways from the episode: 💡 Takeaway 1: Change your perception of failure: In the world of online business, low sales or a product not selling is seen as information, not a judgment on your worth. Embrace th...

Here are top five takeaways from this episode: 1. It's crucial to define what financial freedom means to you. Take the time to reflect on your values, priorities, and goals. Don't just follow advice blindly, but create a plan that aligns with your unique vision. 2. Building financial freedom requires taking action and being proactive. Don't wait for opportunities to come to you, but try out differ...

In this episode, I talked about unlearning some things that might be standing in the way of your success in selling stuff in your business. Here are the six key points we covered: 1. seeing your work through the prism of educational value 2. focusing on the language rather than people's problems and needs 3. focusing on the ‘what’ rather than ‘for who’ 4. being passive in your marketing...

This week I'm taking you on a journey (a hike, actually) to setting up passive income offers in your teaching business. As with every journey, the beginnings are usually quite exciting (that's when you start freelancing), but it might be hard to progress from the freelancing world's plains and step into the more hilly area with digital, passive offers. Not to worry, though. I'm going to tell you p...

This week's episode starts with a rant about Instagram! I then follow on to talk about: What we know as teachers is worth so much more than what social media rates it for. How to take back control of your social media use. Tips on how to stop worrying about social media content. Where is it more likely to find your ideal people? Why you need to create a freebie. Repurposing your content You've bee...

This week I wanted to share my vision of how the beginnings of my teaching business would look if I had a chance to start it all over again. starting with stories building my personal brand building an email list letting people know about my offers 📩 RACE TO 100 CHALLENGE!📩 You may also have heard me speak about the challenge happening on the 8th May. It's completely free and will teach you how...

In today's episode, we're talking about ways to convince people to sign up to your list and why this actually should be your priority: Why email marketing is the answer to social media. It makes a huge difference when people give you permission to contact them. When people see your social media presence for the first time, the next step should be signing up to your list. How to get more people to...

In today's episode, we're talking about why you may still be struggling with your social media and converting those followers into paying students. Why you need to know what your marketing goals are before you even start posting on social media. What’s the remedy for your struggles? You need to know why you are there. What is the point of what you do on social media? How to use social media to get...

In this juicy episode, I invited my client and an overall joy, powerhouse and absolute inspiration Paulina for a chat. We talked about: Why you have to get the signal from many to make a change. What Paulina has been doing since she started her Instagram profile. Paulina’s biggest mistake. Paulina’s advice for people who have negative experiences with digital courses. How Paulina felt launching he...

In today's episode we talk about: Why it’s important to have an email list. The power and impact of your opinions and why your thoughts matter 9 idea prompts for your next newsletter

In today's episode, we talk about: Can I not show my face on social media and still have a successful business? Why you need to be critical of advice coming from social media gurus Why you need to find your own way to get visibility What's the purpose of your being present on social media

In today's episode I've talked about: Why you need to reconsider what you understand and what you mean by consistency. Why your follower numbers don’t matter, and why you need to change how you think about it What would it look like if you were super open about your offer? What’s the next step after a potential follower follows you? Why you mays till be struggling to come up with content ideas and...

In this episode, I give you a list of the benefits (and some limited drawbacks) of running discovery calls/language consultations with potential new students. I also talk about what needs to happen before, in the meeting, and afterwards, so the chances of you landing a new lovely client to work with are higher! How consultations are a fantastic chance to build trust with strangers. People want to...

In this episodes I give you a list of practical ideas on how you can increase your teaching income in your freelance business! Why you need to make money first in your business. How to increase your teaching income - a few ideas. Think about your current situation. Have you still got students that you accept? What is the minimum time commitment you need to package your lessons in? Why not think of...

In this episode I talk about the difficult situation when you have to break up with a student. I touch on reasons why you may need to and give you tips on how to do it painlessly (well, almost!) and why it may actually be a good thing! Listen up to get the courage you need to break up with your pain the neck of a student! Points covered: Why and how do you approach finding clients? How do you...

Here's my honest views on 1:1 language classes from a few angles: as a business coach, a teacher and a teacher trainer. Ultimately, the choice is yours but give me a chance to show you my perspective on teaching private lessons. Points covered/questions: Are you an independent freelance teacher or are you a tutor? How many times have you heard that an adult client comes to a one-to-one teacher and...

An honest overview of what my signature course 'The Rocket' is, how it can benefit you, who it is for and who it is not for. If you consider joining now or in the future - give it a listen!

In this episode I attempt to distinguish between being a freelance teacher and a business owner and talk about what impact it has on your finances and the sustainability of your professional life!

In this meaty episode I asked Lauren Martin @copythat.copy to join me for a chat! Lauren is an experienced copywriter who work with and educates teachers about effective copy techniques for their businesses.  We tackled some really cool themes in our chat: what is copywriting and how it improves business what positive and negative trends Lauren has noticed in terms of copy in the language ind...

In this episode I'm chatting to Nicola Prentis. Nicola teaches beginners and especially educators and writers how to put their money to work by demystifying investing and giving them the tools, knowledge and mindset to take charge of their finances without the help (and expense) of a financial advisor. That sounds amazing, doesn't it? I'm literally an A0 level of a beginner at investing so I asked...