Social Element
Genuine Humans
This is Genuine Humans, exploring the stories behind the great marketing leaders of our time and how their journeys have influenced the brands they’ve brought to life. Hosted by Tamara Littleton, CEO and Founder and Wendy Christie Chief People Officer of The Social Element.
Author
Social Element
Category
Podcast website
Latest episode
Oct 2, 2025
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Episodes
Katie Martin, innocent drinks: Leading with openness and authenticity 25.01.2024 42:34
The Genuine Humans podcast returns with Tamara and Wendy chatting with Katie Martin , head of marketing excellence at innocent drinks. Katie takes us through her story, from her foray into acting, her early career in events and her love of shopper marketing. Katie also talks about the importance of being an authentic and emotionally intelligent leader and discusses the mentorship and support she h...
Dom Dwight, Marketing Director at Taylors of Harrogate: The importance of sustainability 22.11.2023 48:22
This week, we’re talking to Dom Dwight , marketing director at the home of Yorkshire Tea, Taylors of Harrogate. After university, Dom decided to continue working gigs with his band until the band decided to head to London to make their name, and Dom chose to stay back in Leeds and pursue a different career. He joined Bettys & Taylors of Harrogate as a copywriter and quickly developed Yorkshire...
Kate Cox, CMO at BrightBid: Why marketing’s not the only unicorn 09.11.2023 37:58
This week, we’re talking to Kate Cox , chief marketing officer of adtech company BrightBid. BrightBid uses AI, automation and human expertise to create more refined Google Ad recommendations for businesses. Kate started out in media planning and buying before moving on to marketing roles and has worked in marketing leadership roles for high-growth companies like GoDaddy and Moneypenny. Kate talks...
Sally Henderson: Supporting High Stakes Leadership 26.10.2023 48:08
This week, Tamara and Wendy talk to the hugely inspiring Sally Henderson , the High Stakes Leadership founder and mentor. Sally works with senior leadership teams during high-pressure situations – during crisis situations or M&As, for example – to equip them to excel when the stakes are high. She talks about the hardest decision she ever made (to close a successful business that she didn’t lov...
Jennie Thomson: On building brilliant teams 05.10.2023 52:34
This week, Tamara and Wendy are chatting with the amazing Jennie Thomson. Jennie is currently the social media director at W Communications, and she has a wealth of agency and brand social and digital experience. From working with brands like Aldi and Weetabix to the tech giant Huawei, Jennie has helped brands navigate the ever-shifting landscape of social media and reputation management. Jennie’s...
Ruth Fittock: self-belief and career momentum 14.09.2023 47:43
This week, we’re talking to the wonderful Ruth Fittock, marketing director of simply roasted crisps, who was one of the team behind the launch of Popchips and Vitamin Water. She tells Wendy and Tamara how burnout in her early career led her to reassess how she approaches life and work, the influence of strong women in her family in her career, and how being told to “speak up or no one will hear yo...
Kelly Best: Chance encounters & authenticity 13.07.2023 34:57
Chief marketing officer at Virgin Red, Kelly Best, has wanted to work in marketing since childhood. Kelly, who has also held marketing leadership roles at Sky and TalkTalk, joins Wendy and Tamara to talk about creating opportunities from chance encounters, the importance of being your authentic self and the value of mentorship. Subscribe Subscribe to Genuine Humans to receive new episodes as the...
Bryan Scott: The power of persuasive leadership 29.06.2023 51:20
Persuasive leadership has had a powerful impact on Bryan Scott’s career. Currently, the Marketing Communications Director at Ozone, Bryan recognises the positive influence a persuasive leader can have over their teams. This week, Bryan joins Wendy and Tamara to discuss how persuasive leadership has influenced his career and talk about how he approaches resilience. Subscribe Subscribe to Genu...
Reuben Arnold: Recognising & shaping talent 15.06.2023 40:26
Reuben Arnold is currently Vice President at Claire’s Accessories and has previously held senior leadership roles for Eurostar, Virgin Atlantic and Starbucks. Reuben talks us through his career path and the essential role his early managers played in shaping who he is today. In this episode, you’ll hear about transforming and reinventing iconic brands and the huge impact that mentor-style leadersh...
Claire Koryczan: Follow your curiosity 01.06.2023 29:30
Claire Koryczan founded Imagine Beyond to help people develop their self-awareness and build trust in leadership teams. This week, Claire joins us on the Genuine Humans podcast, where we discuss the importance of mentorship, what good leadership looks like and why you should always follow your curiosity. Subscribe Subscribe to Genuine Humans to receive new episodes as they’re released
Paul Sutton: Mental Health Awareness 18.05.2023 44:40
This Mental Health Awareness Week, Tamara and Wendy are joined by Paul Sutton, social and digital marketing consultant (who also hosts the fantastic Digital Download podcast). Mental health awareness is important to Paul, who has balanced depression with running a successful business for years. We talk about what it’s like to experience mental health challenges and look at how important it is for...
Asad Dhunna: What ladder are you on? 20.04.2023 38:42
Asad Dhunna spent much of his career working for PR agencies before founding strategic ED&I consultancy, The Unmistakables. He’s taken inspiration and guidance from several previous managers and leaders, such as Richard Kanareck and Gioconda Beekman , who he worked with at Fleishman Hillard. He’s also inspired by current clients, such as Evelyn Espinal of Unilever. Asad is driven by the desir...
Dino Myers-Lamptey: No one has all the answers 06.04.2023 48:37
We loved speaking to Dino Myers-Lamptey on our most recent episode of Genuine Humans. Dino is the founder of The Barber Shop, a strategic creative company that works with disruptive, purpose-led or purpose-seeking brands. He’s also part of the Conscious Advertising Network and on the Board of the Marketing Society. He’s a natural entrepreneur. His first business, set up in competition with his br...
Helen Tupper: Discover your potential 09.03.2023 39:33
Helen Tupper cofounded Amazing If to help make careers better for everyone. Helen’s always had a fascination for business and leadership, and has spent her career working for some of the UK’s most recognisable brands. This week, Helen tells us about how her growth mindset has shaped her career and led to her desire to help other people discover their potential.
Jason Andree: Find The Positive In The Negative 09.02.2023 30:50
Jason Andree has travelled all over the US during his career. After four years working in Switzerland, Jason became the CMO for healthwear start-up, Nufabrx. This week, we hear how Jason’s drive and determination to find positive changes from negative situations has been an invaluable skill in his success.
Francesca Theokli: Just Enjoy The Journey 26.01.2023 50:38
Francesca Theokli has followed her heart throughout her career, leading her to her position as Marketing Director at Weetabix. In this episode, Francesca talks to Wendy and Tamara about her journey, inspirations and why she believes that everyone should lead in their spaces.
Emma Harris: #SlowTheF*ckdown 12.01.2023 38:07
We last spoke to Emma Harris back in April 2021. Now, she’s returned to chat about how her life has changed after having a cardiac arrest. Tamara and Wendy were at lunch with Emma when it happened – they also share their experiences of the event. In the year and a bit since it happened, Emma has reshaped her life to keep doing what’s important and meaningful to her and has established firmer bound...
Kate Hartley: Good Communication Can Create Change 08.12.2022 39:03
This week on Geniune Humans, Tamara LIttleton and Wendy Christie talk to Kate Hartley , the co-founder of Polpeo, and author of Communicate in a Crisis . Kate talks about how good communications can create change, why it’s critical to rehearse a crisis before you manage one for real, and the impact that a crisis can have on your teams. She talks about the people who’ve influenced her career, incl...
Jodie Cook: Ten Year Career 24.11.2022 39:25
Jodie Cook started her own business at 22 and sold it ten years later. Her book, Ten Year Career: Reimagine Business, Design Your Life, Fast Track Your Freedom , lays out the framework for others to transform their careers. Jodie benefited from having a mum who taught her how to be independent from a young age. She was encouraged to try things and told that tasks would be easy – this early mentori...
Emma Inglis: Believe In The Brand 10.11.2022 44:22
This week on Genuine Humans, Tamara Littleton and Wendy Christie are joined by the amazing Emma Inglis, head of brand marketing for Cath Kidston. From when she was really young, Emma was showing signs of how her career would pan out – she was always creative, loved playing ‘shops’ as a child, and had teenage ambitions to work in interior design. Now she’s shaping the incredible brand that is Cath...
David and Madeline McQueen: Step Into Your Magnificence 27.10.2022 53:55
When David and Madeline McQueen co-founded the leadership development firm, Q-Squared, they set out to teach leaders how to use clarity, confidence and empowerment to thrive. This week, they join Tamara and Wendy to talk about how they met and what led the couple to go into business together. We hear how their early lives helped shape the confident leaders they are today. We also hear about the i...
Carole Scott: Give It A Go 13.10.2022 38:14
Carole Scott (Head of Corporate Communications – UK, Ireland & Nordic – at Henkle) joins us this week. Carole’s desire for variety has led her to acquire a diverse range of experiences – from fundraising work to the academic sector to PR and now consumer goods. Carole has always been willing to try new things, take risks and move on if something isn’t working or is becoming stale. In this epis...
Edward Pilkington: Take A Stand For What You Want To Do 29.09.2022 44:26
It’s series seven of Genuine Humans, and we’re kicking off in style! Tamara and Wendy talk to Diageo’s Chief Marketing and Innovation officer (North America), Edward Pilkington . Edward has worked for Diageo for most of his career, but in that time, he has seized most of the opportunities he could – working in various roles around the world. From Australia to the Caribbean, to Amsterdam and New Yo...
Joanne Savage: Connecting With The Brand Purpose 08.09.2022 41:31
Joanne Savage has never backed down from a challenge in her career. Starting at Unilever in Ireland, Joanne’s been driven by future possibilities and the prospect of helping businesses breakthrough to their next stage of development. Joanne has worked for businesses like Nokia and Argos, and even moved to Uganda to help set up a school. Inspired by her hard-working and encouraging parents, as wel...
Ross Farquhar: Being True To Yourself 25.08.2022 49:29
Ross Farquhar is the Marketing Director of Mochi ice cream brand (and TikTok viral sensation) Little Moons. Ross chats to Tamara and Wendy about what it’s like working for a brand that’s been adopted en masse by millions of teenagers and young adults across the country. We also hear about the importance of leading with kindness – something that Ross learned at an early age from his grandma and f...
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