Genius Entrepreneur Podcast

Reach a different target audience. Dig into your offer to leverage current business relationships. 

Stand out in the crowd with your marketing.

Invest in your foundations and your lifetime clients.

Brand identity will bring you clients and increase your stream of income.

Help create solutions for others through your unique perspective. Utilize the power of your expertise in my new program, The Expertise Project. Join and create your own sellable online course. 

Monetize Your Expertise by joining my new program, The Expertise Project. With this program, you'll have a digital course you can sell to others that want to know what you know. 

Provide more value to your clients by utilizing these tips to leverage your expertise.

We are forced to adapt to the outside economic environment in our small businesses. We make sense of our outside world, pivot our practices to meet demands of new customers, and adjust internally to meet new economic demands. This process of sensemaking helps our small business create systems for meeting additional outside challenges.

Becoming the catalyst for business growth can happen when you tell your story and create a strong brand

Focus your niche in your zone of expertise you can create that connection with your clients

Authentic communication practices build a unique brand that is trusted by your clients

How do we create more resilience in our business? Through the challenges in the previous months, we have been forced to adapt our business practices. Let's explore some methods to help us create resilience in our business and prepare for future challenges

We explore some methods to differentiate your business in the time where competition has moved online. Lets elevate our business from the online competition with a few dimple steps

Leadership in business today requires innovation and adaptation to the new customer behavior.

How do we create a culture of connection in our business in the time of social distancing? The human connection becomes even more important for businesses as we move forward. We explore a few strategies to create greater connections with employees and clients

Methods to strengthen and maintain your business culture in times of transition and economic challange.

When we approach our business transitions with growth in mind, we empower our employees and draw clients to our business.

We explore some low cost methods of attracting new clients to your business.

Strategies to maintain your work - life balance while working remotely, kids at home and these. economic shifts

Core values and principles are critical to reinforce in your business as the economy shifts. You have better relationships with employees, clients and ensure that referral and return service that aligns with your business offer.

Shelby Jo Long-Hammond is the Director & CEO of Business Dynamic , a company teaching Organizational sense-making.  Her consulting and executive coaching work has been with non-profit organizations, real estate agents, government agencies, and other small businesses. With her experience in the realm of business communication, she has been asked to speak for training sessions at several compani...