CoinDesk

Gen C

Business EN ↓ 154 episodes

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.

Author

CoinDesk

Category

Business

Latest episode

Jun 24, 2026

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Episodes

Building a Billion-Dollar Business for Creators With Kajabi’s Sean Kim 29.04.2024

In this episode, learn the secrets to building a lucrative creator business from the ground up, straight from Sean Kim, President and CPO of the creator-first platform, Kajabi. Sean Kim, President and Chief Product Officer at Kajabi, discusses the challenges creators face in earning a sustainable income from their work. He explains how Kajabi's all-in-one platform has enabled over 63,000 creators...

Sponsored Episode: Revolutionizing Digital Ownership: How Safe’s Smart Accounts Empower Brands 24.04.2024

In this bonus episode of ‘Gen C’, discover how Safe is revolutionizing digital asset management with programmable smart accounts. Lukas Schor, Co-Founder of Safe, joins Sam to explain how the platform enables users to create programmable smart accounts for securely managing their digital assets. He discusses how Safe's smart contracts provide more flexibility and security than traditional private...

Dapper Labs' Playbook: Ridhima Kahn on NBA Top Shot and Virtual Influencers 22.04.2024

Ridhima Kahn, VP at Dapper Labs, shares insights on virtual influencers, digital collectibles, and major brand partnerships. Ridhima Kahn, VP at Dapper Labs, joins Avery and Sam to discuss the company's journey, from CryptoKitties to NBA Top Shot and beyond. She dives into the world of virtual influencers, detailing the evolution of virtual personality Miquela and the role of synthetic personaliti...

The Future is Mixed: Shaping Next-Gen Connectivity With Shachar Scott of Meta Reality Labs 16.04.2024

From the Quest headset to the innovative Ray-Ban Stories smart glasses, Shachar joins the podcast to share Meta's strategy to integrate cutting-edge technologies into our everyday lives. In this episode, Shachar Scott, the VP of Marketing at Meta Reality Labs shares insights on how Meta is aiming to democratize access to mixed reality experiences through products like the Quest headset and Ray-Ban...

Navigating the Intersection of Creativity and Commercialization With Adam Levine, Director and CEO of the Toledo Museum of Art 08.04.2024

In this episode of ‘Gen C’, Avery and Sam explore the rise of meme culture and are joined by guest Adam Levine, Director and CEO of the Toledo Museum of Art to discuss the financialization of art and his approach to collecting and exhibiting digital art. In this episode, hosts Sam and Avery discuss the over-financialization of culture and the impact on the art world, particularly in the realm of d...

Fans First: Exploring MITH’s Creator-Fan Vision With Natalie Bruss and Michelle Sanchez 01.04.2024

Co-Founders of MITH, Natalie Bruss and Michelle Sanchez, discuss how they’re reimagining fan engagement in a hyperconnected era. Natalie Bruss and Michelle Sanchez, co-founders of MITH, join the podcast to discuss their new creator platform that aims to transform the relationship between creators and fans. With deep backgrounds in talent management, events, and venture capital, they share insights...

Future-Proofing Beauty Brands: Dina Fierro of Shiseido on Web3, AI and What's Next 25.03.2024

From Digital Collectibles to AI influencers, Dina Fierro of Shiseido Americas discusses beauty's boundaries in virtual realms. Dina Fierro, SVP Web3/Metaverse at Shiseido Americas, shares her journey from fashion to PR and marketing, becoming an early participant of online communities and influencer marketing. She delves into brands' exploration of Web3, metaverse, AI and gaming platforms like Rob...

Authenticating Content in the Generative AI Era With Vivendi’s Fabien Aufrechter 18.03.2024

In this episode of “Gen C”, VP of Vivendi, Fabien Aufrechter, discusses how a major media conglomerate is embracing Web3 and generative AI for content authentication, tokenization and more. Sam interviews Fabien Aufrechter, VP at Vivendi, about the company's initiatives around Web3 and generative AI. They discuss using NFTs and blockchain for content provenance and fighting misinformation, tokeniz...

Pouring Passion Into Brands: Diageo's Julie Yufe on Marketing Iconic Spirits 11.03.2024

SVP of Vodka and Rum at Diageo, Julie Yufie, joins the pod to share how she keeps iconic spirits brands culturally relevant in this episode of “Gen C.” Julie Yufe, SVP of Vodka and Rum at Diageo, joins “Gen C” to discuss how the beverage giant balances global brand strategy with localized activations. She shares her approach to tapping into cultural moments like the Super Bowl through innovation a...

Culture, Commerce and Code With Nelly Mensah, VP of Digital Innovation at LVMH 04.03.2024

In this week’s episode, LVMH's Nelly Mensah shares her insight on the luxury giant's foray into Web3, metaverse and immersive tech. Nelly Mensah, VP of Digital Innovation at LVMH joins "Gen C" to discuss their approach to Web3, metaverse and immersive technologies. She discusses LVMH's early embrace of NFTs and the metaverse, the role of digital fashion and virtual worlds in enhancing customer exp...

How to Bring an NFT to the Stars With Micah Johnson, Creator of Aku 26.02.2024

Micah Johnson, former pro baseball player, artist and creator of Aku World, joins "Gen C" to discuss art in crypto. Today we have artist and former professional athlete Micah Johnson on the podcast. From being a successful artist to creating Aku, a character reminding children to go after their big dreams which has shown up at the NBA All-Star Game, on Beats Headphones, to the cover of Time Magazi...

The Creator Is the Product, With Shopify’s Head of Brand Jess Williams 20.02.2024

Jess Williams, head of brand at Shopify, joins “Gen C” to share how they're leveraging creators and gaming for commerce. We’re joined by Jess Williams, head of brand at Shopify, to discuss the brand's work with creators and influencers as the next generation of entrepreneurs, their investment in women's sports sponsorships and their use of platforms like TikTok and gaming for commerce opportunitie...

Digital Art and Cultural Acceptance With MoMA's Madeleine Pierpont 12.02.2024

Madeleine Pierpont of The Museum of Modern Art shares how the renowned museum is embracing digital art and bringing awareness of the medium to its visitors. In this week’s episode, Madeleine Pierpont from MoMA discusses the museum's initiatives around digital art, exhibiting Refik Anadol’s NFT art physically, launching the Postcard project for collaborative blockchain art creation and their goal o...

Verifying Truth in the Age of Misinformation, With Melody Hildebrandt of FOX 05.02.2024

Melody Hildebrandt, CTO of FOX, joins the pod to discuss how AI and other emerging technologies are impacting and changing the media industry. In this episode of "Gen C," Avery and Sam explore the changing dynamics of the media industry and the impact of technology on media consumption and production. They discuss with this week’s guest, Melody Hildebrandt, CTO of FOX, the potential implications o...

Driving Into the Metaverse With Pia Schörner of BMW 30.01.2024

BMW’s Head of Digital Experiential Content, Gaming and the BMW Metaverse shares insights on creating authentic brand experiences in virtual worlds and building relationships with the next generation of drivers. In this episode of “Gen C,” Avery and Sam chat with BMW’s Head of Digital Experiential Content, Gaming and the BMW Metaverse Pia Schörner about the automaker's forward-thinking approach to...

Getting Unhinged on CES, Snoop x Solo Stoves and, Is Roblox the new Amazon? With Avery and Sam 22.01.2024

With Avery back in action, she and Sam get into the latest news and updates like Snoop and Solo Stove and celebrity CMOs in this episode of “Gen C.” Avery shares her experience attending CES, the Consumer Electronics Show, and the key trends and technology that stood out. They also analyze the massive growth of Roblox's user base and discuss how and when the platform should monetize its audience....

Bringing Transparency to the Future of Music With TOKiMONSTA and Laura Jaramillo of Sonu 16.01.2024

In this episode, we discuss with the co-founders of Sonu how they’re disrupting the music industry and empowering both artists and fans with their blockchain-backed music streaming company. DJ and music producer TOKiMONSTA and Co-Founder Laura Jaramillo discuss Sonu, their music streaming and NFT platform built on blockchain aiming to provide artists with new revenue streams and more transparency...

Brand Building, Collectibles and Zero Second Commerce With Keith Soljacich of Publicis Media 08.01.2024

EVP and Head of Innovation at Publicis Media Keith Soljacich joins us on this episode of “Gen C” and discusses how brands utilize evolving technologies to create deeper connections and supercharge business. In the first episode in 2024, we sit down with Keith Soljacich, EVP, head of innovation at Publicis Media to discuss how he uses emerging technologies to create personalized and emotional brand...

Predictions for the New Year and Discussing Puma’s Marketing Playbook With Ivan Dashkov 26.12.2023

Puma's Head of Emerging Technology, Ivan Dashkov, joins us to discuss how the sportswear brand is approaching digital fashion, community building and marketing innovation. Today's episode is sponsored by Chainalysis. In the final episode of 2023, Avery and Sam discuss predictions for 2024 and interview Ivan Dashkov, Head of Emerging Technology at Puma, about innovation in marketing and brand-build...

Art Basel Recap: The Cultural Upscaling of Brands 18.12.2023

In this episode, we dive into recent news in tech, gaming and all things Miami Art Week. Today's episode is sponsored by Chainalysis. Avery and Sam discuss recent stories in tech regulation, gaming and brands at Miami Art Week. They explore topics like the EU's AI Act, the leaked trailer for Grand Theft Auto 6, brands participating in the metaverse and games and how brands can capture the high-val...

Unpacking the Role of Digital Art in Art History With Sotheby’s Michael Bouhanna 11.12.2023

Michael Bouhanna joins us to discuss the art world’s embrace of NFTs and the intersection between digital art and traditional auction houses. Today's episode is sponsored by Chainalysis. In this episode of "Gen C," we sit down with Michael Bouhanna, vice president, contemporary art specialista and head of digital art and NFTs at renowned auction house Sotheby’s. Michael takes us through the evolut...

Merging Digital and Physical Through AR Gaming With Niantic CMO Mike Quigley 04.12.2023

Mike Quigley, chief marketing officer of Niantic, discusses the company's history of developing location-based augmented reality games, including Pokemon GO. Today's episode is sponsored by Chainalysis. Listen to this week’s episode where we discuss how Niantic encourages people to explore and bring joy to their lives through the use of AR. We talk about tools for developers, partnerships with bra...

AI and Unlocking Creativity With Chris Duffey, Strategic Development Lead of Adobe 27.11.2023

This week, Avery and Sam unpack the OpenAI drama, then chat with Chris Duffey of Adobe on AI's impact on creativity and his view on Web3. Today's episode is sponsored by Chainalysis. In this episode, Avery and Sam interview Chris Duffey, who leads strategic development for Adobe’s Emerging Solutions. We discuss how Adobe is incorporating generative AI into their suite of creative tools including P...

Inside Gods Unchained and the Evolution of Web3 Gaming With Daniel Paez of Immutable 20.11.2023

On this episode of "Gen C," we dive into the current gaming landscape with Daniel Paez, vice president and executive producer of the Immutable digital trading card game Gods Unchained. Today's episode is sponsored by Chainalysis. This week, Avery and Sam interview Daniel Paez, the VP and Executive Producer of Gods Unchained, a successful digital trading card game from Immutable. Daniel shares insi...

Crenshaw to Crypto With DeShone Kizer of One of None and Jorge Peniche of The Marathon Clothing 14.11.2023

DeShone Kizer and Jorge Peniche join this episode of “Gen C” to discuss their origin stories and how the two brands are collaborating around rapper Nipsey Hussle’s legacy. Today's episode is sponsored by Chainalysis. DeShone Kizer shares how he made the shift in his career from an NFL quarterback to founder of an authentication platform for limited editions called One of None. We discuss the colla...

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