Garlic Marketing Show

In this final episode of season 4 for the Garlic Marketing Show, Ian Garlic is joined with Jeremy Weisz, the Co-Founder of Rise25, to discuss some of the greatest lessons learned and tactics discussed throughout the season. From strategic partnerships for digital agencies to the ultimate strategies for implementing EOS, this season has had a massive amount of marketing tips for every business and...

As the world of digital marketing constantly evolves, it can be hard to get your business in front of the competition. Ian Garlic talks to Jared Loftus, the strategic advisor at Rasa.io, discusses one of the most powerful tools every business needs to be using, email marketing. He explains the AI technology that can allow you to create email content individually for each contact on your email list...

Trying to get an edge on competitors as a marketing agency can be challenging without the proper strategies in place. Trying to stay above the competition while also working in a space with a lot of regulations and stigmas, such as the cannabis industry, adds a whole new level of challenges. Ian Garlic talks to Dan Serard, from Cannabis Creative, about overcoming regulations and creating a success...

The bigger your business gets and the more clients you acquire, the harder it can get to keep up with your client’s needs. In this episode, Ian Garlic talks to Brad Farris who explains how you can grow your revenue by having a fewer number of clients.  If you’re interested in selling your agency or business, discover how to figure out the cost of your company. Brad also explains how you can g...

In a world where digital marketing is becoming more and more critical for the success of your business or agency, having an effective content strategy is key. Ian Garlic talks to Tyler Lane, Founder of Session Interactive, about his keys to creating and restructuring great content. Tyler discusses what KPIs you should be tracking as well as how to break down your content priorities. Discover his b...

Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility f...

For many small businesses, it can be frustrating figuring out an effective marketing strategy that you are able to afford. Luckily, experts like John Jantsch are able to discuss what they’ve learned, what’s valuable, and what isn’t. Ian Garlic talks to John Jantsch about “The Ultimate Marketing Engine” and the huge opportunities that are currently present in the marketing community. John discusses...

When you’re aiming to have your business be acquired, there is a marketing strategy that goes behind it. Ian Garlic talks to Ashley McManus, an expert who helped Affectiva be acquired for $76.5 million. Together, they discuss the differences and similarities between B2B and B2C marketing. Ashley also discusses how podcasts lead to acquisition and where to get started with B2B startup marketing. Wh...

Many times entrepreneurs and CEOs end up putting in extra hours into their businesses. They can hardly put down their phone, much less enjoy the work life balance they had hoped to achieve. Ian Garlic talks to Matt Johnson, the Founder and CEO of Pursuing Results, who explains how he was able to offload his own plate and get to a point where his business runs successfully with him only working a f...

For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.  Ken discusses his LinkedIn strategy and how to bec...

Many attorneys will avoid investing in a business coach or participating in sales for fear of feeling disingenuous to their clients. What they don’t realize is the opportunities they are throwing away in the process. Ian Garlic talks to Elise Holtzman, the President and Founder of The Lawyer’s Edge, about how lawyers can unlock their unlimited potential and uncover internal obstacles in order to s...

Do you ever find yourself giving a presentation and realize nobody is actually paying attention or engaging with it? Ian Garlic talks to Webinar and Presentation Expert, Steve Werner, about the ultimate formula for webinars. He explains all of the big mistakes you’re making with your webinars, the best offer for webinars, and how to improve your show up rate. From lawyers to med-spa professionals,...

Imagine growing your authority and being seen as the expert in your space. Your business is booming and you have millions of downloads on your podcast. Ian Garlic talks to Ralph Burns, the Founder of Tier 11, who discusses how direct response and Facebook ads can make this all possible. Discover how one podcast got 8 million downloads and Ralph's tips for being a constant expert in your space. Wha...

Starting off as one of the few female comics, Judy Carter went from traveling with Prince to getting interviewed by Oprah. Eventually, she was asked to speak at a corporate event to explain ways for people to use humor within the corporate space in order to improve their work environment, engage their employees, and bring creativity to their teams. Ian Garlic discusses her techniques for improving...

In the United States alone, 80% of the population have some sort of connected device or subscription in their household. This large potential audience creates a huge opportunity for brands and businesses through the use of programmatic advertising. Ian Garlic talks to Dan Larkman, the CEO & Founder of Keynes Digital, about his strategy for creating programmatic ads for OTTs. Dan discusses his...

For a lot of small businesses, it can be hard to choose what to prioritize both your time and money on. By defining your brand, optimizing your website, and creating a great offer, your marketing strategy can begin getting your small business the results you have been chasing your entire career. Ian Garlic talks to business consultant and Founder of Strand-Consulting, Estie Rand, about her best st...

Are you wasting time on social media posts that get no engagement? Do you post the same thing to every single platform? Ian Garlic talks to Audra Brehm, the CEO & Founder of Brehm Media, about the organic social media strategy that actually gets results. She always explains what numbers you should be tracking on your social media and what platforms are best for health and beauty brands. What Y...

Tired of virtual meeting after virtual meeting? Do you feel like you’re constantly showing up worn out and hardly contributing to your team? Ian Garlic talks to Keynote Speaker and Speaker Trainer, Melanie Spring about her best tips for amplifying your voice and improving your speaking performance. Discover a simple, 2-minute tip to show up better on Zoom meetings and how you can improve your over...

Looking to scale your agency services? Are you trying to generate more leads? Ian Garlic talks to the Co-Founder of High Level, Shaun Clark, about his Google My Business tactics that can help you double your appointments. They also discuss the best method for implementing effective text marketing that won’t annoy your customers. Discover the best tips for scaling your agency using texting, emails,...

Are you a project manager, or have hired a project manager, who doesn’t have a whole lot of experience or training in the role prior to being hired? You’re not alone. The task of project management can be an overwhelming nightmare, but it is a critical role within every successful agency or business. Ian Garlic talks to Karl Sakas, agency consultant and executive coach, about the project managemen...

Looking to start a marketing strategy on YouTube but you’re overwhelmed by everything you have to do? With the right process, you can easily use YouTube to grow as an authority in your industry and bring potential clients right to your front door. Ian Garlic talks to Julie Broad, the President of Book Launchers, about how she has used YouTube and live streaming to grow in the publishing space. Dis...

Curious about the marketing strategy used by the biggest companies in the world? Ian Garlic talks to Kelly Ground, the Head of Affiliate and Brand Strategy at Acceleration Partners, about the benefits of affiliate marketing. Kelly explains their process for creating an affiliate strategy that gets results and has allowed them to work with brands such as Instacart and Target. She also explains how...

For any agency, new or established, creating ads for the first time can be challenging. A variety of mistakes can be made, leading agencies to dismiss the idea of ads entirely. Ian Garlic talks to Kasim Aslam, Founder & CEO of Solutions 8, about his own journey to becoming an ad expert. Kasim tells the story of how he had the highest performing real estate investment campaign in the world. Dis...

Looking to improve content across all platforms of your business? By consistently journaling, you’ll be able to use the written content and ideas for blog posts on your website, videos, and even future products or business ventures. Ian Garlic talks with Lisa Tener, Bestselling Author & Book Coach, about the keys to writing award-winning books and how journaling can help you build up your cont...

When attorneys hear the term ‘legal marketing,’ many object to the idea because it feels disingenuous. What they don’t realize is the vicious cycles they can fall into resulting in a waste of their money and time. Ian Garlic talks to Jordan Ostroff, the President of LegalEase Marketing, about his own journey of getting into the marketing aspects of law. Jordan discusses the two marketing fundament...