Garlic Marketing Show

In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential. The traditional public relations model has shifted from a one way conversation to and ongoing dialogue. It’s never been more important to speak directly to your customer and their needs. Liz O’Donnell is the General Manager of Double-Forte.c...

One of the best ways to succeed in life and business is to surround yourself around those who’ve already achieved what you want. With four decades of experience as an entrepreneur, a 36 year married and eight successful companies, Aaron Walker knows a thing or two when it comes to living a fulfilling life. He started his first business at 18 years and sold it nine years later to a Fortune 500 comp...

What does it take to create and build a powerhouse agency? Today’s guests has formerly worked with clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. I wasn’t until Jason Swenk hit the $1 million mark that he understood the importance of clarity and systems. And he’s now on a mission to help other agency owners from making the same mistake. His passion and drive is to be the #1...

Are you harnessing the power of public speaking in your business? Are you leveraging it to win the attention customers and influence purchasing decisions? In this episode I go the opportunity to speak with Genero Crenshaw of Speak 2 B Remembered. Genero has worked with high-level executives, trained in Marshall Goldsmith's program and received a Master's Degree in Psychology.   He turned his life...

How important is cultivating the right mindset?   In business and in life we’ll be faced with challenges. Over the years I’ve made it a point to be cultivate the right mindset.   Especially when it comes to marketing, because we’re often looking at our competition and think that what’s working for them is the key to their success.     When it comes to marketing we have to look at the complete pict...

I was a trader for a large hedge fund for nearly 10 years before getting into marketing. I had a trading account valued at five million dollars and I was very good at what I did.   My biggest take away was that the most successful traders are mathematics. The news you see in the market is already old news. No matter how much time you spend learning about these companies, you don’t know.   There ar...

Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients. You can leverage your expertise so you’re not trading time for money. In this episode I’m joined by Megan Harrison. Megan is an online course and project launch  consultant who helps entre...

Are taking advantage of the second most used search engine? In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted.  When we see people's face,  we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt...

Events are no longer just events, they  have the ability to give your business a distant advantage.  Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more. Have you’ve consid...

In this episode, we take a journey into your marketing graveyard. We discuss the benefits of resurrecting old projects, strategies, and campaigns. Reviving your marketing zombies has the potential explode your business. We will talk about Apple’s Newton, The Little Book of Talent, and how amateurs beat PGA Tour Pros. You might be asking yourself, “Why not focus on what’s working right now?” We’ll...

Recorded in the car on the road, this episode we identify the number one criteria for success and in marketing. If you do this one thing, over and over, you will win. We will talk about Simon Sinek’s “Leaders Eat Last” and Grant Cardone’s “The 10x Rule”. Listen why “Best Practices” produce average results, and how to counteract those average results with “Only Practices” The number one criteria fo...

Damien is a certified Infusionsoft expert who helps small businesses develop inbound marketing systems.   Damien shares his experience from working with clients in the field and some of the challenges they face. He also talks about the importance of split testing and hiring a consultant to improve results. He tells a remarkable story on how inbound marketing is changing lives, and why he's buildin...

Tom is a former nuclear engineer, owns a medical supply company and at the forefront of taking businesses to the next level on the web. Tom talks about the secret to a great online marketing strategy (it's not what you think). He also talks about why he is switching the name of his company.  If you are thinking about getting started in inbound marketing, or want to hear how Tom made seven figures...

What’s The Number One Thing every business owner wishes they started doing sooner? Here's a hint: This tool has a greater impact than paid adverting and speaks to your customers. In this episode Ian discusses the most important tool in your arsenal and five ways to start using it today for immediate results.  Hosted on Acast. See acast.com/privacy for more information.

Inbound Marketing is not an optional component of your business, it is your business. In this episode Ian dives deeper into the history and importance of Inbound Marketing as a core component of doing business. He also discusses why so many businesses get it wrong, and what you can do today to take corrective action and get results. Visit www. IanGarlic.com for more info. Hosted on Acast. See acas...

Want to double your business? There is one thing you need to stop doing. Ian has worked with hundreds of businesses and the common line between great businesses and those that languish is this mindset. Ian discusses what it is, what it looks like and how to overcome this obstacle to clear the path to incredible success. Hosted on Acast. See acast.com/privacy for more information.

Here are the 4 simple, powerful secrets to SEO and the keys to changing the world. The key to successful online marketing of any business, or anything else, is mastering the fundamentals. In this episode Ian explains the four fundamentals of building your online empire, or simply getting more clients or patients. Master the simple and small to achieve great things! Visit http://www. IanGarlic.com...

Kimberly Bordonaro of Brandspiration was named one of the top 5 personal brand experts by Huffington Post. She shares a heartfelt story of leaving behind two blossoming careers to care for her family, overcoming lupus, and being open to going with the flow of life. Kim also gives us some tips on how create an impactful personal brand and why we need to think about it as a party. Visit  www. IanGar...

Los Silva is the co-founder of Build Grow Scale, a digital marketing and education company that helps entrepreneurs build, grow and scale their businesses. Los shares his story of hustling up from the bottom, never having a real job, and making a name for himself in Internet Marketing by embracing his fears. He also gives some tidbits on how to close big deals and authentically grow relationships....

Florida Attorney Mary K. Wimsett finalized the first Same Sex Adoption in her district in Florida this week. On this special episode we discuss it and how inbound marketing has enabled her to changes the lives of many families. In this episode Mary K. Wimsett:  Discuss how marketing and law is helping Florida's foster children Defines Inbound Marketing without knowing the definition (Wait for it!)...

Cory Snyder from Infusionsoft has helped hundreds of businesses succeed using inbound marketing. His action tips about preparedness, and playing to your strengths can help you, Cory also talks about how he uses audible to improve himself everyday. Visit www. IanGarlic.com  for more info.  Hosted on Acast. See acast.com/privacy for more information.

Creating a business and marketing it can be painful for many reasons. The key to pushing past the pain and to stand out is to be giving. Be inspired to give your knowledge and your story, understand the Philosophy of why you need to be gracious in your marketing and take Actions you can take to give past the pain. Reach deeper levels of success through generous marketing in this episode of The Tao...

Whether you want to change your life, your business or your world you need marketing. Marketing, especially Inbound Marketing needs to be fluid. Marketing like water worked for Rosa Parks and JK Rowling and can work for you. Hosted on Acast. See acast.com/privacy for more information.

Not knowing is not an excuse not to improve your live and your business through marketing. In fact, you should strive to understand "not knowing" as a marketing tactic. Hosted on Acast. See acast.com/privacy for more information.