Joseph Kim

GameMakers

Leisure EN ↓ 188 episodes

The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.

Author

Joseph Kim

Category

Leisure

Podcast website

gamemakers.substack.com

Latest episode

Jun 16, 2026

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Episodes

Games Industry in "Crisis": Biggest Risk & Opportunity in 2022 and Beyond! 29.11.2021

We brought together a number of experts from across the gaming ecosystem to have a casual but deep and informed discussion about the future of mobile gaming.   In particular, what are key opportunities game developers should be aware of and what are the potential risks as we move into 2022 and beyond.   SPEAKERS:  - Nadav Ashkenazy, SVP Publishing Solutions, IronSource: https://www....

Philosophy #7: PM Planning & Prioritization in the Games Industry 26.11.2021

What kinds of planning do product managers do in game development?  We discuss the kinds of planning in concept/pre-production, production, and in live ops.    What kinds of revenue forecasting and analysis should you do?    How to plan for big innovations vs. incremental liveops beats?   GUEST:  - Adam Telfer, Senior Director of Product - Head of Central Product...

The Future of Apple App Store Economics 19.11.2021

So today there are a lot of complaints about whether a 30% Apple or Google app store fee is fair. And even further, whether there should be competition and the ability to have an open ecosystem for alternative payments or even app stores.   We have on with us today some folks who will talk about both the current situation behind App Store fees and speculate on where this is all potentially he...

Philosophy #5: Employee Feedback and Performance Reviews May Be Your Biggest Challenge at Work 02.11.2021

Back at you with some deep thoughts on the challenges, difficulties, and potential solutions for one of the biggest problems at most companies: - How to give employee feedback and do performance reviews We deep people. Listen to this pod and let us know what you think! LINKS: - Airbnb System: The Power of Performance Reviews: Use This System to Become a Better Manager - LILA Games Values Doc : (se...

Philosophy #4: Get Offa Me With Your Work Life Balance, Work Life Integration FTW! 24.10.2021

Lol. We discuss the nuance in definitions and scope of work-life balance, differences between work-life balance and work-life integration, compensation issues for people working a lot at start-ups, and other touchy subjects. I generally don't edit, but went way too far on this so we edited a bunch of stuff out.  About Us: - Joseph Kim , CEO, LILA Games - Brett Nowak , CEO, Liquid & Grit R...

Future of Mobile Ad Revenue | 2022+ and 2021 Retro 18.10.2021

We discuss mobile ad revenue and monetization going into 2022 and beyond.    We initially talked about mobile ad revenue back in January and got a lot of great feedback. Check out the original video we did back in January: - Mobile Ad Revenue in 2021    So, what happened in 2021?  Why didn't CPMs collapse and what are we seeing now?  How did the market play out from o...

Philosophy #3: Zero to One vs. 1 to N Product Managers 18.10.2021

We discuss the Peter Thiel concept of 0 to 1 vs. 1 to N in the context of product management. We believe there is a pretty big distinction between new game development which is oriented around this 0 to 1 concept and the 1 to N or live-ops PM. Links: - Zero to One by Peter Thiel About Us: - Joseph Kim , CEO, LILA Games - Brett Nowak , CEO, Liquid & Grit Read about it in the GameMakers newslett...

Philosophy #2: Data Ethics in Gaming ft. Lars Doucet 16.10.2021

Today we discuss Data Usage & Ethics in Gaming.   It’s not just about what are acceptable practices when it comes to market intelligence, there’s a bigger picture around data that impacts privacy at the device level with Apple and Google impacting IDFA, and even further with the data by companies that may be in competitive situations to their customers. Note that it was just announced tha...

The Future of Blockchain Gaming (Chong Ahn, Brian Peganoff, Mitch Zamara) 04.10.2021

We discuss the future outlook and potential emerging opportunities for blockchain gaming.   Who better to discuss than:   1. Chong Ahn , VP of Product at Mythical Games (Blankos Block Party)  2. Brian Peganoff , Ex-Senior Dir of Corporate Development & Strategy at Glu Mobile  3. Mitch Zamara , Lead Designer, Million on Mars   Read about it in the GameMakers newsletter:...

Philosophy #1: How to Be a Great Product Manager 03.10.2021

With long histories in product management specifically in the games industry, we have a REAL discussion on what it takes to be a great PM.   Hardcore and real talk from guys who have worked on very successful products. I led the #1 top-grossing game King of Avalon plus a lot of other shit. Brett was a lead PM on Zynga Poker which was contributing 22% of Zynga's revenue at the time.  &nbs...

Moonton's Mobile Legends: Bang Bang Secrets to Success! With Chief Designer Skyhook 02.10.2021

Moonton's Chief Game Designer Skyhook talks about MOBAs and the keys to success for Mobile Legends: Bang Bang.   Questions asked:   0:00 Intro 0:25 Classification of MOBAs?  2:14 Difference in design between MOBA and RTS?  4:07 How did Mobile Legends succeed when other MOBAs failed?  5:57 What was the hardest challenge in Mobile Legends' success?   Read about it in th...

Key Challenges for Blockchain Gaming ft. Lars Doucet 30.09.2021

In this deep conversation with Lars, we were able to speak to the key challenges that remain behind blockchain and crypto in gaming.  Key problems discussed: 1. Degraded Blockchain Problem, 2. Some Problems with Play to Earn, and 3. The Problem with Land Sales.   Links:  - Lars Blog- The Fortress of Doors - Degraded Blockchain Article (Lars post from Fortress of Doors) - Land Specul...

Key Technology Challenges in Mobile F2P Games | Epic Tech Evangelist Arvind Neelakantan 29.09.2021

LILA Games CTO Avinash Pandey discusses key tech challenges in scaling mobile F2P games with Epic Games' Technology Evangelist Arvind Neelakantan.   Read about it in the GameMakers newsletter: https://gamemakers.substack.com/ Watch it on the GameMakers YouTube channel: https://www.youtube.com/c/GameMakersStudio

IndiaF2P: What Global Strategics Are Looking for From Indian Game Companies 28.09.2021

Deep discussion on what global strategic game publishers like Stillfront, SEGA, and Scopely look for when expanding into India from a development or market perspective.   Moderator:      - Justin Keeling, General Partner, Lumikai Fund   Speakers:      - Alexis Bonte, Group COO, Stillfront Group     - Saito Go, Executive Officer &...

IndiaF2P: How To Build A Successful Career in F2P Games 28.09.2021

Panelists discuss:  1. How did you break into this industry?  2. Gaming career choice versus traditional options?  3. Different Roles?  4. Sustained interest?   Moderator:   - Vik Agarwal, Lead PM, Zynga    Speakers: -  Poornima Seetharaman, Dir of Design, Zynga  - Karan Gaikwad, Lead PM, Nukebox  - Shilpa Gaur, Lead Marketing & Strategy,...

Doing the Work For a Top Grossing Game | Game Design by Paul Leydon 24.09.2021

Paul Leydon LILA Games Chief Creative Officer and former lead game designer on multiple #1 top grossing titles like King of Avalon (FunPlus) and Game of War (MZ), discusses his design and research methodology. He discusses the importance of doing the work and depth in making a hit game.   Read about it in the GameMakers newsletter: https://gamemakers.substack.com/ Watch it on the GameMakers Y...

IndiaF2P: How India Becomes A World Leader in Games 09.09.2021

In this conversation, we have some of India’s top game industry leaders.    Speakers:  #1. Manish Agarwal , CEO of Nazara #2. Amit Hardi , CEO of Nukebox #3. Salone Sehgal , Genera. Partner at Lumikai #4. Anuj Tandon , Head of Corp Dev India & MENA at Krafton The focus of the conversation is oriented around India as a game development ecosystem. We talk about What’s keeping Indi...

Is the future of games Instant? (Lars Doucet, Emily Greer) 01.09.2021

We talk about the history and future opportunities for Instant Games. Joining us is Lars Doucet who wrote about this in his blog post (linked below) and Emily Greer, who as the former founder and CEO of Kongregate, has a strong perspective on this.   LINKS:  - Jon Lai, a16z partner, tweet on Instant Games: https://twitter.com/Tocelot/status/1404914355670437889 - Lars Blog Post "The Futur...

IDFA Loss: Real Data & Real Talk 15.08.2021

We talk about real-world data and the implications of IDFA deprecation. Now there has been a lot of VERY BAD information being published on this topic. So today we have with us 3 real-world practitioners and some real data about what’s actually happening. More specifically we will discuss: #1. Real world data and impact of IDFA Deprecation #2. Specific changes to how we do UA and Marketing based o...

Social Casino Outlook with SciPlay's Joe Byrne 12.08.2021

Read about it in the GameMakers newsletter ! Conversation with Joe Byrne Director of Business Development and Strategy at SciPlay one of the world’s biggest and most successful social casino game companies. Topics: #1. How do the most sophisticated game companies use market intelligence data to inform their product strategy? #2. How given new changes because of IDFA deprecation for example would c...

Tech Infrastructure for Competitive PVP Games 28.07.2021

Read about it in the GameMakers newsletter: https://gamemakers.substack.com/  How do competitive PVP games manage and scale up their tech infrastructure? What did Riot do for Valorant? We spoke to arguably the best two people in the entire world to address this question Riot's Head of Infra & Live Ops Zach Blitz and Network Next CEO Glenn Fiedler.  SPEAKERS:    - Zach...

Team vs. Family DEBATE: We Are "Not a Family" 🖕 20.07.2021

Tobi Lutke and Brian Armstrong re-popularized the notion of companies as described as "families" or "high performance sports teams." This impacts 1. employee performance expectations, 2. how to deal with discussions of social issues at the workplace, and 3. dissociating personal vs. professional lives.    Let's have a nuanced discussion with a strong cross-section of key people from the...

GameBiz #3 Game Company Growth Strategies ft Chris Petrovic and Eric Kress 13.07.2021

Today we will be talking about the current state of Game Company Growth and the various growth strategies being deployed by different game companies.   SPEAKERS: - Joseph Kim , CEO, LILA Games - Eric Kress , Principal, Gossamer Consulting - Chris Petrovic , Chief Business Officer, FunPlus LINKS: - Four Growth Paradigms on GameMakers Newsletter Part 1 - Four Growth Paradigms on GameMakers News...

GameBiz #2: Talking Strategy & Synergy with STILLFRONT! ft. Alexis Bonte, Nadir Khan, Tobias Kringe 08.07.2021

Today we are going to be talking about game publishing, the strategy behind consolidated studio organizations, and the future of the industry.    Our speakers include:   - Alexis Bonte , Group COO, Stillfront   - Nadir Khan , COO, Candywriter   - Tobias Kringe , Founder and Managing Director, Bytro Labs Our hosts include   - Joseph Kim , CEO, LILA...

GameBiz #1: Game Industry M&A (March 2021) ft. Chris Petrovic & Eric Kress 07.07.2021

Speakers:     - Joseph Kim . CEO, LILA Games     - Eric Kress . Principal, Gossamer    - Chris Petrovic . CBO, FunPlus (former SVP & Head of Corporate Strategy, M&A and Business Development at Zynga)  Content Overview: 1 :15 Intro / Context  4 :15 EA's Acquisition of Glu  1 1:16 Glu Reorganization 15:30 Zynga + AdTech 25...

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