Joseph Kim
GameMakers
The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.
Author
Joseph Kim
Category
Podcast website
Latest episode
Jun 16, 2026
Where to listen?
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Episodes
JK Vlog #7: Adversity, Focus on Can Do! 02.04.2023 7:00
I'm back after a few months. Here are some recent thoughts on dealing with adversity that has come up this year. I really thought 2023 was gonna be easy! Lol. FORTUNATELY, I'm still struggling with challenges which is making me a better person. As my wife recently told me: "Don't focus on what we can't do or can't have, let's focus on what we can do." LFG everybod...
Hypernova: Facing Adversity and Building the GTA for India! 27.03.2023 46:28
Mayur Bhimjiyani is the CEO and co-founder of Hypernova, an India-based F2P games studio building a GTA-like game focusing on the Indian market. Mayur speaks about his background, the history behind Hypernova, and why they are building Mayanagari, a game Mayur hopes to become as successful as GTA. OUTLINE: 0:00 Intro 1:02 Why do so many Indian game devs call Hypernova the most exciting game studio...
Sequoia Capital India on Investing in Indian Gaming Market 21.03.2023 24:58
OUTLINE: 0:00 Sequoia Capital India introduction 0:49 Intro to Shailesh Lakhani and Prachi Pawar 3:29 Type of investments and founders they seek 4:36 Surge pre-Series A program 5:30 Specific opportunities and trends in India 9:04 Gaming opportunity in India 13:51 Specific gaming investment opportunities they seek 14:59 Why did Sequoia India invest in Lila Games? 16:30 Current investment environmen...
F2P Game Startups: Keep Going or Tap Out? ft. Michael Martinez (CEO of FunCraft) 17.03.2023 44:10
OUTLINE: 0:00 Intro 0:33 The "brutal" game dev environment 2:11 Current market environment vs. before 3:50 More about Funcraft and the business situation 8:15 Funcraft's biggest challenge 9:40 How do you determine what game to make? 11:52 Biggest lessons and challenges of startups vs. big companies to achieve success 14:54 Challenge of new game dev from b...
Debate: Is Blizzard Stack Ranking Evil? 18.02.2023 1:28:41
OUTLINE: 0:00 Bloomberg article on stack ranking at Blizzard 1:01 Introduct to speakers: Matthew Kanterman, Drew Levin, and Brett Nowak 1:48 High level thoughts on stack ranking as a practice 5:33 Stack ranking poll results - Majority are against 7:30 JK hypothetical situations to use stack ranking 25:40 Character vs. cruelty in stack ranking during recruiting 36:30 Management rationale behind sta...
Mobile Shooters: What's Next After Battle Royale? ft. Jordan Phang/Naavik (FREE REPORT!) 16.02.2023 29:32
OUTLINE: 0:00 Intro 0:50 Jordan Phang self intro 1:35 Mobile shooter game market size 2:53 Competitive concentration in mobile shooter and Asia 4:25 Success in China 5:40 US market and games to watch out for 6:50 Adapting games for specific markets like Japan and China 8:25 Naavik's shooter taxonomy and problems with classification 12:52 Explanation...
Breaking the Meta in The Game of Life! with Moritz Baier-Lentz (Lightspeed Venture Partners) 22.01.2023 56:59
Moritz Baier-Lentz is a partner at Lightspeed Gaming, heading up their gaming investment practice. Today we discuss viewing life as a game and how to optimize your own goals towards life by thinking about life as a game and how to break the meta. You won't want to miss this unique and interesting discussion, so check it out! SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spot...
Grateful for Opportunity | JK Vlog #6 26.11.2022 2:23
Happy Thanksgiving! I'm in India this year and had a Mexican burrito bowl in the office by myself. Lol. As I sat in the office late at night, I recorded another cringe and weird video for my kids. Too many people undervalue opportunity! I just wanted to let you know that I'm grateful this Thanksgiving for the opportunity to try to build something meaningful. It's not looking good right now,...
Future of eSports ft. Ilaria Caputo (EA), Hugo Tristao (Newzoo), & Matt Kanterman (Ball Metaverse) 11.11.2022 48:53
We deep dive on eSports. Current market and growth projections, what kinds of games do well, business model, structure, prize pools, key trends, geographic differences, and more! Join us with our esteemed group of speakers: Ilaria Caputo (EA), Matthew Kanterman (Ball Metaverse Research Partners), and Hugo Tristao (Newzoo). Speaker links below. 👇 EPISODE LINKS: Ilaria Caputo, https://www.linkedin....
How to Install Company Values & Culture | Philosophy Friday #21 25.10.2022 42:57
Stoffer Touborg was a lead game designer on Eve Online at CCP, led Wild Rift at Riot, and currently acts as Executive Producer on Bitcraft Online for Clockwork Labs. Stoffer is one of the most thoughtful game industry executives I know, and I regularly ask Stoffer for advice on leadership, organizational principles, and recruiting. Today we talk about not just about coming up with a...
Stellaris Venture Partners on Game Investing in India | ft. Rahul Chowdhri 26.09.2022 17:13
I speak to Rahul Chowdhri, an investor at Stellaris Venture Partners, about the venture capital market in India, the current state of investment here, and his outlook on investments in gaming in India. OUTLINE: 0:00 General landscape of venture capital in India 2:20 Specialist vs. generalist VCs, the definition of micro-VC 3:35 Sudden investment interest in gaming in India...
Predicting Game Success + Corporate Nonsense (Philosophy Friday #19) 09.09.2022 1:16:11
Predicting a game's success during concept or development is an incredibly difficult problem. What are typical ways companies, especially big companies think about and manage their green light process? What kinds of corporate nonsense occurs that hurts game outcomes? SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter:...
The F2P Game Designer | ft. John Kelly Creative Director at PlaySimple 08.09.2022 48:21
Today's focus will be on the F2P game design discipline. How it’s evolved, what does it take to be successful as a game designer, the tools and practice of a F2P game designer, and where does John think the future is headed for F2P game design. 👇 EPISODE LINKS: - PlaySimple Games: https://playsimple.in/ - John Kelly LinkedIn: https://www.linkedin.com/in/john-kelly-99b3966/ SUBSCRIBE...
Building a F2P Liveops Playbook | ft. The Games Consultant Matt Emery 03.09.2022 43:49
I interview Matthew Emery aka "The Games Consultant" about what it means to build a F2P liveops "Playbook." Listen to this Q&A between me and Matt! SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on Youtube: https://www.youtube.com/c/GameMake...
How to Argue Constructively (Philosophy Friday #20) 03.09.2022 1:06:26
Drew Levin is currently Director of Product at Riot Games and before that a Director of Product Management at Zynga. Zynga vs. Riot: two companies with wildly different approaches to game development, decision-making, and a culture of debate and discussion. Even more, Drew worked as a political campaign manager before game development. I believe Drew is uniquely experienced in speaki...
Living With Purpose | JK Vlog #5 24.08.2022 13:12
I talk about why I'm sacrificing so much to try and make Lila Games a successful company. Also, how much of my thinking was influenced by the Clayton Christensen essay (there's a book as well, which I haven't read yet) "How Will You Measure Your Life?"
Will Dislyte Be Lilith's Next Big Mobile Gaming Hit? 24.08.2022 54:02
Get the data and read the more in-depth take here: https://gamemakers.substack.com/p/will-dislyte-be-liliths-next-big We talk about Lilith Games' latest mobile game: Dislyte. It's a "team battle" (game sub-genre) based mobile game that started strong but has recently slowed down. What are the chances of success? We bring on two experts who recently covered Dislyte #1. Harshal Karvande...
Adversity is a Gift | JK Vlog #4 13.08.2022 9:27
Coming off of one of the toughest months in my career, I reflect on how lucky I am to be faced with problems. It's only through problems and major challenges that you can learn how to get better. Adversity, therefore, is a gift! As Ray Dalio wrote in Principles: Pain + Reflection = Progress It's tough, but I hope you realize as I have that we are fortunate to have the challenges we fac...
Discipline, Drive, and Details X Mental Strength | JK Vlog #3 07.08.2022 11:56
Oh damn, I actually made another Vlog. Well, today I talk about the importance of discipline, drive, and details in execution and achieving successful outcomes. Further, I talk about how mental strength magnifies the 3Ds and how you can train for mental strength like a muscle. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newslette...
Bombay Play and Hyper Social Games ft. Mr. Oliver Jones 06.08.2022 34:59
Oliver Jones is an OG game maker in India having worked at 2 of India's biggest companies like Zynga and co-founded Moonfrog (sold to Stillfront for $100M). He has now co-founded a new games studio called Bombay Play focusing on a new breed of games called "hyper social" games. Why did Oli come to India in the first place? How were companies like Zynga and Moonfrog like during the ear...
Health is Critical to Grind | JK Vlog #2 27.07.2022 11:35
Are you a workaholic grinder like me? Well, it finally got the best of me and totally jacked up my back and face. Health is critical! I talk about a big problem, trying to fix my health, and the results of my plan to get better in this video. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/...
Bayesian Thinking for Startups with @SebPark 19.07.2022 29:05
Today I speak to Seb Park regarding how startups should incorporate "Bayesian Thinking" into their strategic decision-making process. This means how to incorporate new information for a startup best and how to use that to gain a massive competitive advantage. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://...
Starting vs. The Grind | JK Vlog #1 17.07.2022 7:22
When you're at the office super late and hella tired, you do weird shit like starting a Vlog. I'm Joseph Kim, CEO of Lila Games and we are trying to build a mobile gaming studio out of Bangalore, India. SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an epi...
Garena Free Fire: Secrets to Success and Analyzing The Fall 15.07.2022 1:02:16
Mobile free-to-play game design experts from Naavik - Thomas Baker (former lead game designer at Electronic Arts and lead on Real Racing 3) and Eva Grillova (former game designer from Wooga and SocialPoint) - have written a super in-depth analysis on Garena Free Fire. Find out how Free Fire was able to achieve success to become the world's most downloaded shooter game of all time! Further,...
UA Apocalypse, Product Validation, Impact Global Recession, Employee Compensation (Philosophy #17) 11.07.2022 1:12:41
We talk about a lot of hot topics people have been discussing in the games industry. Topics: #1. The dramatic decline in user acquisition marketing - UA Apocalypse #2. Impact of global recession #3. Employee compensation SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't m...
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