Melissa Huff, Josh Huff

Gabfocus Self Storage Podcast

Business EN ↓ 180 episodes

Listen in as we gab about the self storage industry and focus in on particular areas. Want to learn more about auctions, operations, management, marketing, best practices, customer service, and more? Interested in what the best in the industry have to say? Melissa Huff and Josh Huff tap into a combined 30+ years of experience on operations and marketing to speak to the issues that concern owners and operators. This is also the place for the monthly Gabfocus webinar rebroadcasts where Melissa Huff and Tommy Nguyen bring in nationally recognized speakers, leaders of companies, and top experts to...

Be sure to visit the podcast's website and support the creator: www.lighthousestoragesolutions.com

Author

Melissa Huff, Josh Huff

Category

Business

Latest episode

Nov 3, 2026

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Episodes

The Next Generation of Self Storage Software 22.08.2024

Experts from 6Storage, Storable, Storage Commander, and Storeganise join us to talk all about software. Good self storage software can make all the difference for both the customer experience and the manager/owner. What functionality should software have? How should it interact with security, call centers, and payment portals? What are the pain points operators are trying to overcome? And of cours...

Self Storage Origins: Tommy Nguyen 08.08.2024

Tommy Nguyen, founder of StoragePug, shares his origins both in the US and in self storage. From his humble beginnings coming to America from Vietnam, to his early days in tech after UT, to the beginnings of his company StoragePug, we hear all about his amazing journey. He discusses his personal story, the heart behind StoragePug, and his thoughts on the self storage industry's past and future. Gu...

Stay Competitive Using Industry Data with James McLean 01.08.2024

What data matters in self storage? Where do you get it? James McLean from Radius+ joins Tommy and Melissa to discuss all the analytics you can handle. It can be hard to sort through all the available data out there from your website to your online profiles to your management software. We discuss the tools that are available and the key data to keep track of to keep your business competitive and su...

Legal Chat Episode 2 with Carlos Kaslow and Scott Zucker 25.07.2024

Welcome to Episode 2 of Legal Chat. This virtual "Power Hour" covers a variety of topics and questions sent in from self storage owners and operators around the country. Today we cover the recently passed legislation regarding non-monetary defaults, the ability to enforce unsigned leases, properly disclosing fees, force-placing tenant insurance, laws against junk fees, legal tips for taking over a...

The "Why" of Work Life Balance 18.07.2024

In this special 100th episode, we revisit our very first topic from two years ago- work life balance. Whether you own a business or just work for one, the motivation behind your work ethic drives everything you do, from the amount of time you spend with your family to the effort you put into your job. We discuss our own work life balance, the "Why" behind Lighthouse Storage Solutions, and some thi...

The Future is Here with James Hatfield 11.07.2024

The future of tenant communication is video. Face time, snaps, zoom, google meet, and a host of other options have grown this tech in person to person communication, but we haven't seen it hit its stride in the self storage space... that is until Live Switch decided to enter our industry. It's not often we're blown away by a new piece of tech that enters the self storage space, but today is an exc...

Watch Out For That Snake 04.07.2024

Snakes, birds that attack, glow in the dark tenants... we've got a few fun stories from our recent travels to share on this lighter 4th of July special episode. There is never a dull day in self storage, and we are extremely thankful for the freedom to work in this industry and build our business. Despite the strange circumstances, tempermental technology, or aggessive animals, we wouldn't trade o...

The Good, Better, and Best In Storage Security w/ Aaron Harwell 28.06.2024

Get ready for one of our most entertaining podcasts of the year. Aaron Harwell from SpiderDoor joins Tommy and Melissa to talk about self storage security. Aaron has experience both as a self storage owner and the owner of a self storage security company and talks about what has (and hasn't) worked for his facilities and what led him to the many unique solutions SpiderDoor provides. From lasers, t...

Dealing With Business Operators 20.06.2024

Up next in our series on "Dealing with Problem Tenants" are our business operators. This is a tricky category as many of our business tenants are our best tenants. They follow the rules, pay on time, and stay forever. But there's a difference between a business that stores with you and one that operates on your property. How can you discover this problem business before you rent to them? What are...

Dealing With "Thief" Tenants 13.06.2024

Theft is one of many security issues facing every self storage facility. Preventing it should be a top concern. Sadly, one of the sources of theft is our own tenants. For most of your renters, you have nothing to worry about. But what about that one bad apple? How can you "thief-proof" your facility? Better yet, how can you head off a thief before they ever become a tenant? Today, we tackle the ne...

Dealing With "Bully" Tenants 06.06.2024

Tenants are the life blood of our business. Most of the time, and with most of our tenants, the relationship is great. But every once in a while you get that one tenant... Today we tackle the first of many problem tenant types: The Complainer/Bully. This is the tenant who knows your business better than you do and always has a "helpful" suggestion. You may call this person a "Karen" or a complaine...

Enlisting Your Customers 31.05.2024

There is a common denominator every self storage business shares that is often under-valued and under-utilized: the customer. Building customer loyalty is the final step in the sales funnel. But too often, companies are so focused on getting customers, they don't know how to truly enlist them to continue building their business. Today we gab about the customer and how to utilize them in your sales...

It's Legal, But Be Careful 23.05.2024

The self storage laws in Georgia were recently updated to include new provisions for non-monetary defaults and unsigned lease agreements. But along with these changes are best practices to protect both the facility owner and the tenant. While some practices are now legal, owners must be careful to implement them in the right way. We break down some of the changes, what this means for the industry,...

Increasing Occupancy With a Great Experience with Luke Westbrooks 16.05.2024

Increasing occupancy is top of mind for most self storage operators. Advice is plentiful, from upping your ad spend to dropping your rates. But what really works? Luke Westbrooks joins the webinar to discuss what has and hasn't worked for the portfolio under his care. You won't be surprised by the bottom line- it's all about the customer experience. Your customer interaction has a direct impact on...

The Most Important Thing In Self Storage 10.05.2024

After more lunches, sessions, trade show seminars, podcasts, and webinars than we we can count, we've finally cracked the code and figured out the most important thing in self storage. It's not your website, location, class, security, software, or curb appeal, although all those elements relate to it. At the end of the day, self storage is a business, and you can't have a successful business if yo...

Elevating Your Marketing Through Curb Appeal w/ Jane Sauls 02.05.2024

Curb appeal isn't just about what you see. It's about what others see when they visit your property, whether in person or online. The right curb appeal can attract a great tenant leading to long term healthy arrangement. But the reverse is also true. Negative curb appeal can keep good tenants away or attract the wrong kind of tenant. So, what are the essentials? How do you manage your curb appeal?...

Keep It Clean Y'all: Physical Curb Appeal 18.04.2024

You never get a second chance to make a first impression. This famous slogan rings true in more areas than just keeping your hair free of dandruff. It's especially true in the self storage industry. What are people's first impression when they drive by or walk on your property? Today we dive into the different aspects of keeping your facility neat, clean, and bright. Organization, signage, landsca...

Top 5 Sales Skills for Managers with Carol Mixon 11.04.2024

One of the top training guru's in self storage, Carol Mixon, joins the podcast today to talk all about selling skills. Active listening, problem solving, customer care, product knowledge, and of course closing those leads are just a few of the many topics covered in todays episode. Carol shares a variety of helpful examples along with practical advice for training your team or doing the work yours...

Inside Self Storage 2024 Recap 06.04.2024

We're back from Inside Self Storage with all our fun takeaways from the education, networking, and trade show. Dozens of speakers, hundreds of vendors, and thousands of attendees made this an event to remember. And speaking of thousands, the Storage Gives event was HUGE, raising thousands for all the worthy causes they support. Interested in purchasing sessions from ISS? Visit their store right he...

Legal Chat Episode 1 with Carlos Kaslow and Scott Zucker 28.03.2024

Welcome to Episode 1 of Legal Chat. This is the podcast version of the virtual "Power Hour" featuring Carlos Kaslow and Scott Zucker which covers a variety of topics and questions sent in from self storage owners and operators around the country. Today we get to know Carlos Kaslow's origin story before the guys dive in to the legal topics facing the self storage industry. They cover updating lease...

SSA Spring Show Takeaways 19.03.2024

We're back (for a few days at least) from the recent '24 Self Storage Association Spring Conference. Honestly, we were blown away by the amount of new additions to the storage space. Today we share a few key takeaways regarding new tech players in the industry, session highlights, and products to consider. There are more tools today than ever before to help any self storage owner be competitive, b...

It's Not Personal, It's Just Business: Collections 07.03.2024

Collections may be the least favorite part of self storage management. But you gotta do it. It starts with a good policy and ends with getting paid, but the in-between part of interacting with customers and vetting excuses is where it gets fuzzy. Or does it? As with most things, consistency is key with collections. Rent is due when it's due. If you're late you get a late fee. If you don't pay, you...

Does Grassroots Marketing Work in 2024? w/ Stacie Maxwell 29.02.2024

Digital marketing dollars don't go as far as they used to, but don't worry- Stacie Maxwell, the Grassroots Guru, joins us to explore the ways you can get involved in your community to keep your facility top-of-mind when people need storage. Do you host local events? Have a robust referral program? Use QR codes? Engage in social media? Partner with other businesses? We explore these options and mor...

Exploring New Revenue Streams 22.02.2024

Are you getting the most out of your self storage facility? Raising your rates is still the best way to increase your income, but these days price increases are a bit more tricky. Today we explore several affordable and effective ways to increase revenue from retail, to technology, to value pricing, and many more in between. Our industry is full of ways to maximize your revenue and you need to be...

What's Trending in Self Storage 15.02.2024

Trade show season is off to a great start! We were at the Florida Self Storage Association Conference & Expo last week and noticed a few things trending in self storage. Of course, AI was talked about, but we don't share the same opinion as some others who think it'll be a slow roll-out in our industry. Plus, we're noticing a growing trend of more niche service providers which is a great thing for...

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